“Given the stagnant prices of PPDs, the market is increasingly under pressure to premiumise. Brands and operators will certainly benefit from a new PPD market with an expanding premium segment.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size and Forecast
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Penetration of PPDs
The Consumer – Reasons for Not Drinking
The Consumer – Change in PPD consumption
The Consumer – Attributes Associated with Different Types of PPDs
The Consumer – Sources of Information
The Consumer – Attitudes towards Imported and Domestic PPDs
The Consumer – Factors Determining Premium Plant Protein Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brands and Companies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Reasons for Not Drinking
Appendix – Change in PPD consumption
Appendix – Attributes Associated with Different Types of PPDs
Appendix – Source of Information
Appendix – Attitudes towards Imported and Domestic PPDs
Appendix – Factors Determining Premium PPDs
|
Ingredients and added benefits lead the premiumisation route
