“The emphasis on health benefits and natural ingredients, wider distribution points and broadening occasions for usage could encourage consumer engagement and drive the plant protein drinks market forward.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – PPDs Drunk – Types, Frequency and Popularity
The Consumer – Occasions for Drinking PPDs
The Consumer – Channels to Market
The Consumer – Factors Considered When Buying PPDs
The Consumer – Features to Encourage Consumption of PPDs
The Consumer – Attitudes towards PPDs
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Key Issue – Tapping into Consumer Interest to Learn More About PPDs’ Health Benefits
Key Issue – Capturing Impulse and On-the-go Consumption
Key Issue – Occasions for Consuming PPDs
Appendix – The Consumer: PPDs Drunk – Types, Frequency and Popularity
Appendix – The Consumer: Occasions for Drinking PPDs
Appendix – The Consumer: Channels to Market
Appendix – The Consumer: Factors Considered When Buying PPDs
Appendix – The Consumer: Features to Encourage Consumption of PPDs
Appendix – The Consumer – Attitudes towards PPDs
Appendix – Target Groups
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What is the current state of the plant protein drinks market, and how is the market expected to develop in the near future? What are the key market drivers and barriers?
