Table of Contents
Executive Summary
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- Market size and forecast
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- Figure 2: Luxury goods market size and forecast (Excl. VAT), 2009-19
- Regions and countries
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- Figure 3: Regional share of the luxury goods market, 2007-13
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- Figure 4: Luxury goods market: Estimated top ten market sizes, at reported revenues*, 2012 and 2013
- Segmentation by product
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- Figure 5: Luxury goods market split by product category, % share, 2009 and 2013
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- Figure 6: Sales by product category in selected luxury markets, % share, 2013
- Market shares
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- Figure 7: Leading luxury houses: Estimated market shares, % share, 2012 and 2013
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- Figure 8: Leading luxury brands: Estimated market shares, (%), 2012 and 2013
- The consumer: Who buys luxury goods
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- Figure 9: Those who had bought luxury in the last 18 months, by country, May 2014
- The consumer: Where they buy
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- Figure 10: Where they bought luxury goods, by country, purchases in-store in home country, May 2014
- Figure 11: Where they bought luxury goods, by country, purchases in-store abroad, May 2014
- Luxury online
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- Figure 12: Where they bought luxury goods online, by country, May 2014
- The consumer: What products they buy
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- Figure 13: What they bought in last 18 months, by country, May 2014
- The consumer: What brands they own and know
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- Figure 14: Ownership, by brand and by country, May 2014
- What we think
Issues and Insights
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- Out-of-country shopping: how big is it and what are the implications?
- The facts
- The implications
- Online is bigger than might be expected
- The facts
- The implications
- Ostentatious luxury in decline?
- The facts
- The implications
- How big have brands’ own stores become?
- The facts
- The implications
Trend Application
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- Trend: Transumers
- Trend: Why Buy
- Mintel Futures: Generation Next
Market Size and Forecast
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- Key points
- A recovery year
- The market size
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- Figure 15: Luxury goods market size and forecast (Excl VAT), 2009-19
Market Drivers
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- Key points
- What are luxury goods?
- The who, when, why and where of buying luxury goods
- Wealthy individuals
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- Figure 16: Numbers and share of wealth of HNWIs, 2013
- Growth in numbers
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- Figure 17: Numbers of HNWIs, 2007-13
- Figure 18: Wealth of HNWIs, 2008-13
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- Figure 19: Average wealth of HNWIs, 2003-13
- Economic background
- Stock markets
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- Figure 20: Leading international stock exchanges, equity performance 2009-13
- Currency
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- Figure 21: Leading international currency exchange rates, 2002-14
- Tourism
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- Figure 22: International inbound tourism, 2000-13
Luxury Market – A Regional View
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- Key points
- Regional analysis
- Market size by region
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- Figure 23: Luxury goods markets, 2009-13
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- Figure 24: Regional share of the luxury goods market, 2007-13
- Country market sizes
- HNWIs and spending by region
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- Figure 25: Share of HNWIs and luxury market sales, by region, 2013
- HNWIs and spending by country
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- Figure 26: Top 10 countries in the luxury market, by sales, 2009-13
- Figure 27: Country shares of the global luxury market, 2009-13
- Americas
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- Figure 28: The Americas: Leading luxury goods markets, 2009-13
- Figure 29: Leading American luxury markets’ share of all luxury spending in the Americas, 2009-13
- Asia-Pacific
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- Figure 30: Asia-Pacific region: Leading luxury goods markets, 2009-13
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- Figure 31: Leading Asia-Pacific luxury markets’ share of all luxury spending in the region, 2009-13
- Europe
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- Figure 32: Europe region: Leading luxury goods markets, 2009-13
- Figure 33: Leading European luxury markets’ share of all luxury spending in Europe, 2009-13
Luxury Market – Segment Performance
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- Key points
- Fashion and leather goods
- Market size
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- Figure 34: Global luxury market: fashion and leather goods sales, 2009-13
- Market share
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- Figure 35: Leading 10 operators’ % share of global luxury fashion and leather goods market, 2012 and 2013
- Watches and jewellery
- Market size
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- Figure 36: Global luxury market: Jewellery and watches sales, 2009-13
- Market share
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- Figure 37: Leading ten operators’ % share of global luxury watches and jewellery goods market, 2012 and 2013
- Perfume and cosmetics
- Market size
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- Figure 38: Global luxury market: Perfumes and cosmetics sales, 2009-13
- Market shares
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- Figure 39: Leading ten operators’ % share of global luxury perfumes and cosmetics goods market, 2012 and 2013
- Country analysis
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- Figure 40: Sales by product in selected luxury markets, 2013
The Consumer – Who Buys Luxury Goods
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- Key points
- What we asked
- Technical note
- China’s love of luxury
- Italians and Spanish are Europe’s greatest aficionados
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- Figure 41: Those who had bought luxury in the last 18 months, by country, May 2014
- Men and women equally important
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- Figure 42: Those who had bought luxury in last 18 months, by country and by gender, May 2014
- Age patterns more varied
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- Figure 43: Those who had bought luxury in last 18 months by country and by age, May 2014
- Women aged 30-49 are key consumers in China
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- Figure 44: Those who had bought luxury in China in last 18 months, by age, May 2014
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- Figure 45: Those who had bought luxury in China in last 18 months, by gender and age, May 2014
- Affluence is a key driver in mainland Europe
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- Figure 46: Those who had bought luxury in last 18 months in Spain, Italy, France and Germany, by household income, May 2014
- And elsewhere
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- Figure 47: Those who had bought luxury in last 18 months in UK, USA and China, by household income, May 2014
The Consumer – Where They Buy
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- Key points
- What we asked
- Technical note
- Multinational and multi-channel
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- Figure 48: Where they bought luxury goods by country, May 2014
- Leading channels
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- Figure 49: First and second ranked channels where they bought, by country, may 2014
- Luxury online
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- Figure 50: Where they bought luxury goods online, by country, May 2014
- Who buys where
- China
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- Figure 51: China: Where they shop for luxury in China, by age and affluence
- France
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- Figure 52: France: Where they shop for luxury in France, by age and affluence
- Germany
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- Figure 53: Germany: Where they shop for luxury in Germany, by age and affluence
- Italy
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- Figure 54: Italy: Where they shop for luxury in Italy, by age and affluence
- Spain
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- Figure 55: Spain: Where they shop for luxury in Spain, by age and affluence
- UK
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- Figure 56: UK: Where they shop for luxury in the UK, by age and affluence
- US
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- Figure 57: US: Where they shop for luxury in US, by age and affluence
The Consumer – What Products They Buy
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- Key points
- What we asked
- Technical note
- Beauty is most popular purchase in four countries
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- Figure 58: What they bought in last 18 months, by country, May 2014
- Apparel and footwear dominates in most markets
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- Figure 59: What they bought in last 18 months, by country, May 2014
- Clothing and footwear
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- Figure 60: Luxury clothing and footwear bought in last 18 months, by country, May 2014
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- Figure 61: Luxury footwear bought in Italy in the last 18 months, by gender, may 2014
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- Figure 62: Luxury menswear bought in France and the UK, by gender of purchaser, May 2014
- Fashion accessories, luggage, bags and other leather goods
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- Figure 63: Luxury fashion accessories, luggage, bags and other leather goods bought in last 18 months, by country, May 2014
- Watches and jewellery
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- Figure 64: Luxury watches and jewellery bought in last 18 months, by country, May 2014
- Beauty, writing instruments/accessories, and other small items/gifts
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- Figure 65: Luxury writing instrument/accessories, beauty and other small items/gifts bought in last 18 months, by country, May 2014
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- Figure 66: Luxury cosmetics, fragrances and skincare bought in last 18 months, by country and gender, May 2014
The Consumer – What Brands They Own and Know
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- Key points
- What we asked
- Technical note
- Ownership of ‘any’ selected brand by country
- Ownership highest in Italy, Spain and the US
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- Figure 67: Ownership or desire to own levels of ‘any’ selected luxury brand, by country, May 2014
- More 25-34 year-olds own luxury brands in the US and the UK
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- Figure 68: UK and US: Ownership levels of ‘any’ selected luxury brand, by age, May 2014
- Different global preferences
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- Figure 69: Ownership, by brand and by country, May 2014
- Chanel and Christian Dior most popular brands
- What brands they own and know by country
- China: high ownership and desirability
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- Figure 70: China: Ownership and awareness of select leading luxury brands, May 2014
- France: comparatively low ownership
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- Figure 71: France: Ownership and awareness of select leading luxury brands, May 2014
- Germany: low ownership and appetite
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- Figure 72: Germany: Ownership and awareness of select leading luxury brands, May 2014
- Italy: Italians love affair with luxury
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- Figure 73: Italy: Ownership and awareness of select leading luxury brands, May 2014
- Spain
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- Figure 74: Spain: Ownership and awareness of select leading luxury brands, May 2014
- UK
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- Figure 75: UK: Ownership and awareness of select leading luxury brands, May 2014
- US
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- Figure 76: US: Ownership and awareness of select leading luxury brands, May 2014
Who’s Innovating?
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- Key points
- New immersive retail concept for fragrance connoisseurs
- Sephora’s ‘techno experience beauty store’
- Pradasphere
- Thomas Pink extends its ‘Personally Pink’ service to airport customers
- Personalised online luxury shopping with enhanced search function
- Online luxury gift shopping service
- .luxury
- Louis Vuitton’s three-floor Selfridges concession
- Karl Lagerfeld’s cutting-edge London store
- Luxury jeweller’s in-store customised ring iPad app
- Designer pop up store accepts Tweets instead of cash
- Louis Vuitton’s video bloggers
- LXR&Co’s app that tailors the shopping experience to the specific customer
Online
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- Key points
- The market
- The outlook
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- Figure 77: Silk accessories on Hermès.com, July 2014
- The brands online
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- Figure 78: Major luxury brands: Number of national, transactional websites, 2013 and 2014
- Major luxury pureplays
- The consumer: shopping online
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- Figure 79: The consumer: Percentage of luxury-goods shoppers buying luxury goods online in the last 18 months, May 2014
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- Figure 80: The consumer: Percentage of luxury-goods shoppers buying luxury goods online in the last 18 months, by type of retailer website, May 2014
- Website visitor data – UK
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- Figure 81: UK: Leading retail jewellery/luxury goods sites, by unique visitor numbers, June 2014
Company Metrics
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- Company revenues
- Revenues by leading companies
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- Figure 82: Leading luxury companies, by net revenues, 2011-13
- Revenue growth rates
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- Figure 83: Leading luxury companies: CAGR in revenues, 2009-13
- Product revenue mix
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- Figure 84: Leading luxury companies: Sales mix, by product group, 2013
- Asia-Pacific revenue
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- Figure 85: Selected luxury companies: Percentage of revenues deriving from Asia-Pacific region, 2012 and 2013
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- Figure 86: Total luxury sales growth in the Asia-Pacific region, 2009-13
- Retail contribution to revenues
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- Figure 87: Selected luxury goods retailers, estimated percentage of group revenues deriving from direct retailing, 2012 and 2013
- Store numbers
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- Figure 88: Leading luxury retailers, store numbers, 2013
- Brand ownership
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- Figure 89: Brand ownership, by leading luxury companies, 2014
- Swiss watchmakers output
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- Figure 90: % share of all COSC certificates accounted for, by leading Swiss-watch brands, 2012 and 2013
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- Figure 91: Number of Swiss watch certificates issued by the COSC, 2012 and 2013
- Figure 92: Number of Swiss watch certificates issued by the COSC, three leading brands, 2009-13
Market Shares
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- Leading operators
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- Figure 93: Global luxury goods market: The Leading 20 operators’ market shares, 2012 and 2013
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- Figure 94: Global luxury goods market: The leading 10 operators’ % market shares, 2012 and 2013
- Brand sales and market shares
- The world’s top brands: Louis Vuitton thought to see sales decline in 2013
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- Figure 95: Leading luxury brands: Estimated net sales, 2011-13
- Brand shares
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- Figure 96: Leading luxury brands: Estimated market shares, 2011-13
Giorgio Armani
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- What we think
- Spanning premium to luxury
- Two-pronged strategy continues
- Hit by the slowdown
- But margins continue to grow
- Online early and with scale
- Company background
- Company performance
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- Figure 97: Giorgio Armani: Group financial performance, 2009-13
- E-commerce
Burberry Group
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- What we think
- Beauty an integral part of the business
- Online fits well with stores
- Prospects
- Company background
- Company performance
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- Figure 98: Burberry Group Plc: Group financial performance, 2009/10-2013/14
- Figure 99: Burberry Group Plc: Outlet data, 2009/10-2013/14
- E-commerce
Christian Dior Couture
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- What we think
- New concept being rolled out
- Using communication channels to good effect
- But failing to benefit from e-commerce
- Designer sneakers create a different look
- Maintaining interest in the Asian market
- Company background
- Company performance
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- Figure 100: Christian Dior Couture: Group financial performance, 2009-2013/14
- E-commerce
Coach
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- What we think
- Falling revenues
- Restructuring plan to reverse declining domestic sales
- Shuttering stores in North America, opening stores in China
- From bag brand to lifestyle brand
- Reinforcing the brand’s luxury tag
- Company background
- Company performance
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- Figure 101: Coach: Group financial performance, 2008/09-2013/14
- Figure 102: Coach: Net sales, by region, 2010/11-2012/13
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- Figure 103: Coach: Sales breakdown, by product, 2010/11-2012/13
- Figure 104: Coach: North America retail and factory stores, 2010/11-2012/13
- Figure 105: Coach: International directly-operated locations, 2010/11-2012/13
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- Figure 106: Coach: International wholesale locations at which Coach products are sold, 2010/11-2012/13
- E-commerce
Estée Lauder Companies
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- What we think
- Focus on prestige but a diverse brand portfolio
- Well established in emerging markets
- Broad spread of distribution channels, but travel retail, online and own stores growing most
- Multi-channel
- Company background
- Company performance
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- Figure 107: Estée Lauder Companies: Group financial performance, 2008/09-2013/14
- Figure 108: Estée Lauder Companies: Group financial performance, by region, 2008/09-2012/13
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- Figure 109: Estée Lauder Companies: Group financial performance, by product area, 2008/09-2012/13
- Figure 110: Estée Lauder Companies: Net sales, by distribution channel, 2008/09-2012/13
- E-commerce
Hermès
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- What we think
- Ultra-luxury pitch keeps Hermès resilient
- Ongoing expansion in Asia
- The LVMH issue
- Company background
- Company performance
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- Figure 111: Hermès: Financial performance, 2008-13
- Figure 112: Hermès: Sales, by product category, 2011-13
- E-commerce
Kering Luxury
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- What we think
- Strong performance
- Taking control of distribution
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- Figure 113: Kering Luxury – Retail outlets, 2013
- Online
- Prospects
- Company background
- Company performance
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- Figure 114: Kering Luxury: Financial performance, 2009-13
- Figure 115: Kering Luxury: Breakdown of revenue, by product category and by region, 2009-13
- Gucci
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- Figure 116: Gucci: Breakdown of revenue, by product category and by region, 2009-13
- Bottega Veneta
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- Figure 117: Bottega Veneta: Breakdown of revenue, by product category and by region, 2009-13
- Yves Saint Laurent
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- Figure 118: Yves Saint Laurent: Breakdown of revenue, by product category and by region, 2009-13
- Other brands
- E-commerce
L’Oréal Luxe
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- What we think
- Strongest growing segment in L’Oréal Group in 2013
- Many strengths position it well for future sales and profit growth
- Selected strategic acquisitions trading well
- Outlook
- Company background
- Company performance
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- Figure 119: L’Oréal Group: Net revenues, by division, 2009-13
- Figure 120: L’Oréal Luxe: Financial performance, 2009-13
- Figure 121: L’Oréal Luxe: Sales, by region and product area, 2010-13
- E-commerce
LVMH – Moët Hennessy-Louis Vuitton
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- What we think
- Economic upturn
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- Figure 122: LVMH – Share of sales, by region, 2008-13
- Online
- The problems of maturity
- Company background
- Company performance
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- Figure 123: LVMH: Group financial performance, 2009-13
- Figure 124: LVMH: Distribution of revenues, by region, 2009-13
- Figure 125: LVMH: Distribution of segment revenues, by region, 2010-13
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- Figure 126: LVMH, outlet portfolio, December 2013
- E-commerce
Prada Group
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- What we think
- Concerns over faltering brand appeal are premature
- Building on menswear sales momentum
- Developing Miu Miu into a luxury lifestyle brand
- Investing in stores and craftsmanship
- Company background
- Company performance
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- Figure 127: Prada: Group financial performance, 2009/10-2013/14
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- Figure 128: Prada: Group net revenue breakdown, by channel, 2010/11-2013/14
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- Figure 129: Prada: Group net revenue breakdown, by region, 2010/11-2013/14
- Figure 130: Prada: Group net revenue breakdown, by product line
- E-commerce
Ralph Lauren Corporation
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- What we think
- A strong growth story
- Weak internationally compared to its peers
- Focus on expanding higher end luxury brands
- …and expanding online
- Company background
- Company performance
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- Figure 131: Ralph Lauren: Group financial performance, 2009/10-2013/14
- Figure 132: Ralph Lauren: Revenue contributions, by segment, 2009/10-2013/14
- Figure 133: Ralph Lauren: Turnover, by region, 2009/10-2013/14
- E-commerce
Richemont
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- What we think
- Online is patchy
- Where next
- Company background
- Company performance
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- Figure 134: Richemont: Group financial performance, 2009/10-2013/14
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- Figure 135: Richemont: Revenues, by region, 2009/10-2013/14
- Figure 136: Richemont: Revenues, by category, 2009/10-2013/14
- Figure 137: Richemont: Revenues, by category, 2009/10-2013/14
- E-commerce
Shiseido
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- What we think
- A business in need of reform
- Crisis in the domestic business
- International business
- Outlook
- Company background
- Company performance
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- Figure 138: Shiseido: Group financial performance, 2009/10-2013/14
- Figure 139: Shiseido: Sales split, domestic vs overseas, 2009/10-2013/14
- Figure 140: Shiseido revenues, by region, 2009/10-2013/14
- E-commerce
Swatch Group – Luxury
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- What we think
- 2013
- A mix of businesses
- No online presence
- Prospects
- Company background
- Company performance
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- Figure 141: Swatch: Group financial performance, 2009-13
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- Figure 142: Swatch Group: Estimated luxury revenues, 2010-13
- Figure 143: Swatch Group: Watches and jewellery segment performance, 2009-13
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- Figure 144: Swatch Group: Net sales, by region, 2009-13
- E-commerce
Tiffany & Co.
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- What we think
- Outcome of arbitration vs Swatch
- Sales soar in Asia-Pacific and emerging markets
- Top end clearly leading the way
- Margins hit by arbitration expense
- Broad appeal but focusing on brand values
- Online significant but steady
- Company background
- Company performance
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- Figure 145: Tiffany & Co.: Group financial performance, 2009/10-2013/14
- Figure 146: Tiffany & Co: Sales growth, by region, 2013/14
- Figure 147: Tiffany & Co: Outlet data, 2009/10-2013/14
- E-commerce
Tod’s Group
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- What we think
- As demand falls at home, Tods is looking internationally for growth
- Higher end more resilient
- But can it expand beyond footwear?
- Company background
- Company performance
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- Figure 148: Tod’s Group: Financial performance, 2009-13
- Figure 149: Tod’s Group: Sales, by region, 2013
- Figure 150: Tod’s Group: Sales, by region, 2012-13
- Figure 151: Tod’s Group: Sales, by product type, 2013
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- Figure 152: Tod’s Group: Sales by product type, 2012-13
- Figure 153: Tod’s Group: Sales by brand, 2013
- Figure 154: Tod’s Group: Sales, by brand, 2012-13
- E-commerce
Appendix – Broader Market Environment
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- Figure 155: Selected luxury goods markets: € to currencies of markets in this report, 2009-13
- Figure 156: Selected luxury goods markets: $ to currencies of markets in this report, 2009-13
- Figure 157: Population, 2009-13
- Figure 158: Gross domestic product: annual % change at constant prices, 2007-13
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- Figure 159: Consumer price indices: Annual % change, 2009-13
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Appendix – UK Consumer Data
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- Who Buys Luxury
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- Figure 160: Luxury shopping done in the past 18 months, by demographics, May 2014
- What they buy
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- Figure 161: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 162: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 163: Other luxury branded items bought in the past 18 months, by demographics, May 2014
- Where They Buy
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- Figure 164: Locations where luxury branded items were bought, by demographics, May 2014
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- Figure 165: Locations where luxury branded items were bought, by demographics, May 2014
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- Figure 166: locations where luxury branded items were bought - bought in the UK , by demographics, May 2014
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- Figure 167: Locations where luxury branded items were bought – bought in another country, by demographics, May 2014
- What Brands They Own and Know
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- Figure 168: Ownership of luxury branded products – Louis Vuitton, by demographics, May 2014
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- Figure 169: Ownership of luxury branded products – Gucci, by demographics, May 2014
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- Figure 170: Ownership of luxury branded products – Mont Blanc, by demographics, May 2014
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- Figure 171: Ownership of luxury branded products – Chanel, by demographics, May 2014
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- Figure 172: Ownership of luxury branded products – Hermès, by demographics, May 2014
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- Figure 173: Ownership of luxury branded products – Prada, by demographics, May 2014
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- Figure 174: Ownership of luxury branded products – Omega, by demographics, May 2014
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- Figure 175: Ownership of luxury branded products – Burberry, by demographics, May 2014
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- Figure 176: Ownership of luxury branded products – Tiffany, by demographics, May 2014
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- Figure 177: Ownership of luxury branded products – Dolce & Gabbana, by demographics, May 2014
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- Figure 178: Ownership of luxury branded products – Christian Dior, by demographics, May 2014
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- Figure 179: Ownership of luxury branded products – Rolex, by demographics, May 2014
Appendix – France Consumer Data
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- Who Buys Luxury
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- Figure 180: Luxury shopping done in the past 18 months, by demographics, France, May 2014
- What They Buy
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- Figure 181: Most popular luxury branded items bought in the past 18 months, by demographics, France, May 2014
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- Figure 182: Next most popular luxury branded items bought in the past 18 months, by demographics, France, May 2014
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- Figure 183: Other luxury branded items bought in the past 18 months, by demographics, France, May 2014
- Where They Buy Luxury
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- Figure 184: locations where luxury branded items were bought, by demographics, France, May 2014
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- Figure 185: locations where luxury branded items were bought, by demographics, France, May 2014
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- Figure 186: Locations where luxury branded items were bought – bought in France, by demographics, France, May 2014
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- Figure 187: Locations where luxury branded items were bought – bought in another country, by demographics, France, May 2014
- What Brands They Own and Know
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- Figure 188: Ownership of luxury branded products – Louis Vuitton, by demographics, France, May 2014
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- Figure 189: Ownership of luxury branded products – Gucci, by demographics, France, May 2014
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- Figure 190: Ownership of luxury branded products – Mont Blanc, by demographics, France, May 2014
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- Figure 191: Ownership of luxury branded products – Chanel, by demographics, France, May 2014
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- Figure 192: Ownership of luxury branded products – Hermès, by demographics, France, May 2014
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- Figure 193: Ownership of luxury branded products – Prada, by demographics, France, May 2014
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- Figure 194: Ownership of luxury branded products – Omega, by demographics, France, May 2014
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- Figure 195: Ownership of luxury branded products – Burberry, by demographics, France, May 2014
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- Figure 196: Ownership of luxury branded products – Tiffany, by demographics, France, May 2014
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- Figure 197: Ownership of luxury branded products – Dolce & Gabbana, by demographics, France, May 2014
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- Figure 198: Ownership of luxury branded products – Christian Dior, by demographics, France, May 2014
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- Figure 199: Ownership of luxury branded products – Rolex, by demographics, France, May 2014
Appendix – Germany Consumer Data
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- Who Buys Luxury
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- Figure 200: Luxury shopping done in the past 18 months, by demographics, Germany, May 2014
- What They Buy
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- Figure 201: Most popular luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
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- Figure 202: Next most popular luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
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- Figure 203: Other luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
- Where They Buy Luxury
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- Figure 204: Locations where luxury branded items were bought, by demographics, Germany, May 2014
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- Figure 205: locations where luxury branded items were bought, by demographics, Germany, May 2014
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- Figure 206: locations where luxury branded items were bought – bough in Germany, by demographics, Germany, May 2014
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- Figure 207: locations where luxury branded items were bought – bough abroad, by demographics, Germany, May 2014
- What Brands They Own and Know
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- Figure 208: Ownership of luxury branded products – Louis Vuitton, by demographics, Germany, May 2014
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- Figure 209: Ownership of luxury branded products – Gucci, by demographics, Germany, May 2014
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- Figure 210: Ownership of luxury branded products – Mont Blanc, by demographics, Germany, May 2014
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- Figure 211: Ownership of luxury branded products – Chanel, by demographics, Germany, May 2014
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- Figure 212: Ownership of luxury branded products – Hermès, by demographics, Germany, May 2014
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- Figure 213: Ownership of luxury branded products – Prada, by demographics, Germany, May 2014
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- Figure 214: Ownership of luxury branded products – Omega, by demographics, Germany, May 2014
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- Figure 215: Ownership of luxury branded products – Burberry, by demographics, Germany, May 2014
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- Figure 216: Ownership of luxury branded products – Tiffany, by demographics, Germany, May 2014
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- Figure 217: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Germany, May 2014
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- Figure 218: Ownership of luxury branded products – Christian Dior, by demographics, Germany, May 2014
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- Figure 219: Ownership of luxury branded products – Rolex, by demographics, Germany, May 2014
Appendix – Spain Consumer Data
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- Who Buys Luxury
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- Figure 220: Luxury shopping done in the past 18 months, by demographics, Spain, May 2014
- What They Buy
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- Figure 221: Most popular luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
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- Figure 222: Next most popular luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
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- Figure 223: Other luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
- Where They Buy Luxury
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- Figure 224: locations where luxury branded items were bought, by demographics, Spain, May 2014
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- Figure 225: Locations where luxury branded items were bought, by demographics, Spain, May 2014
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- Figure 226: locations where luxury branded items were bought – bought in Spain, by demographics, Spain, May 2014
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- Figure 227: Locations where luxury branded items were bought – bought abroad, by demographics, Spain, May 2014
- What Brands They Own and Know
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- Figure 228: Ownership of luxury branded products – Louis Vuitton, by demographics, Spain, May 2014
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- Figure 229: Ownership of luxury branded products – Gucci, by demographics, Spain, May 2014
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- Figure 230: Ownership of luxury branded products – Mont Blanc, by demographics, Spain, May 2014
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- Figure 231: Ownership of luxury branded products – Chanel, by demographics, Spain, May 2014
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- Figure 232: Ownership of luxury branded products – Hermès, by demographics, Spain, May 2014
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- Figure 233: Ownership of luxury branded products – Prada, by demographics, Spain, May 2014
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- Figure 234: Ownership of luxury branded products – Omega, by demographics, Spain, May 2014
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- Figure 235: Ownership of luxury branded products – Burberry, by demographics, Spain, May 2014
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- Figure 236: Ownership of luxury branded products – Tiffany, by demographics, Spain, May 2014
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- Figure 237: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Spain, May 2014
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- Figure 238: Ownership of luxury branded products – Christian Dior, by demographics, Spain, May 2014
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- Figure 239: Ownership of luxury branded products – Rolex, by demographics, Spain, May 2014
Appendix – Italy Consumer Data
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- Who Buys Luxury
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- Figure 240: Luxury shopping done in the past 18 months, by demographics, Italy, May 2014
- What They Buy
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- Figure 241: Most popular luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
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- Figure 242: Next most popular luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
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- Figure 243: Other luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
- Where They Buy Luxury
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- Figure 244: Locations where luxury branded items were bought, by demographics, Italy, May 2014
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- Figure 245: Locations where luxury branded items were bought, by demographics, Italy, May 2014
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- Figure 246: Locations where luxury branded items were bought – bough in italy, by demographics, Italy, May 2014
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- Figure 247: Locations where luxury branded items were bought – bought abroad, by demographics, Italy, May 2014
- What Brands They Own and Know
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- Figure 248: Ownership of luxury branded products – Louis Vuitton, by demographics, Italy, May 2014
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- Figure 249: Ownership of luxury branded products – Gucci, by demographics, Italy, May 2014
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- Figure 250: Ownership of luxury branded products – Mont Blanc, by demographics, Italy, May 2014
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- Figure 251: Ownership of luxury branded products – Chanel, by demographics, Italy, May 2014
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- Figure 252: Ownership of luxury branded products – Hermès, by demographics, Italy, May 2014
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- Figure 253: Ownership of luxury branded products – Prada, by demographics, Italy, May 2014
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- Figure 254: Ownership of luxury branded products – Omega, by demographics, Italy, May 2014
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- Figure 255: Ownership of luxury branded products – Burberry, by demographics, Italy, May 2014
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- Figure 256: Ownership of luxury branded products – Tiffany, by demographics, Italy, May 2014
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- Figure 257: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Italy, May 2014
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- Figure 258: Ownership of luxury branded products – Christian Dior, by demographics, Italy, May 2014
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- Figure 259: Ownership of luxury branded products – Rolex, by demographics, Italy, May 2014
Appendix – China Consumer Data
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- Who Buys Luxury
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- Figure 260: Luxury shopping done in the past 18 months, by demographics, May 2014
- What Products They Buy
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- Figure 261: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 262: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 263: Other luxury branded items bought in the past 18 months, by demographics, May 2014
- Where They Buy Luxury
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- Figure 264: Most popular locations where luxury branded items were bought – Nets, by demographics, May 2014
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- Figure 265: Next most popular locations where luxury branded items were bought – Nets, by demographics, May 2014
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- Figure 266: Locations where luxury branded items were bought – Bought online, by demographics, May 2014
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- Figure 267: Locations where luxury branded items were bought – Bought in China, by demographics, May 2014
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- Figure 268: Locations where luxury branded items were bought – Bought in another country, by demographics, May 2014
- What Brands They Own and Know
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- Figure 269: Ownership of luxury branded products – Louis vuitton, by demographics, May 2014
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- Figure 270: Ownership of luxury branded products – Gucci, by demographics, May 2014
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- Figure 271: Ownership of luxury branded products – Mont Blanc, by demographics, May 2014
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- Figure 272: Ownership of luxury branded products – Chanel, by demographics, May 2014
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- Figure 273: Ownership of luxury branded products – Hermès, by demographics, May 2014
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- Figure 274: Ownership of luxury branded products – Prada, by demographics, May 2014
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- Figure 275: Ownership of luxury branded products – Omega, by demographics, May 2014
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- Figure 276: Ownership of luxury branded products – Burberry, by demographics, May 2014
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- Figure 277: Ownership of luxury branded products – Tiffany, by demographics, May 2014
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- Figure 278: Ownership of luxury branded products – Dolce & Gabbana, by demographics, May 2014
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- Figure 279: Ownership of luxury branded products – Christian Dior, by demographics, May 2014
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- Figure 280: Ownership of luxury branded products – Rolex, by demographics, May 2014
Appendix – US Consumer Data
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- Who Buys Luxury
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- Figure 281: Luxury shopping done in the past 18 months, by demographics, May 2014
- What Products They Buy
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- Figure 282: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 283: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
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- Figure 284: Other luxury branded items bought in the past 18 months, by demographics, May 2014
- Where They Buy
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- Figure 285: Most popular locations where luxury branded items were bought, by demographics, May 2014
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- Figure 286: Next most popular locations where luxury branded items were bought, by demographics, May 2014
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- Figure 287: Locations where luxury branded items were bought – Bought online, by demographics, May 2014
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- Figure 288: Locations where luxury branded items were bought – Bought in the USA, by demographics, May 2014
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- Figure 289: Locations where luxury branded items were bought – Bought in another country, by demographics, May 2014
- What Brands They Own and Know
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- Figure 290: Ownership of luxury branded products – Louis Vuitton, by demographics, May 2014
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- Figure 291: Ownership of luxury branded products – Gucci, by demographics, May 2014
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- Figure 292: Ownership of luxury branded products – Mont Blanc, by demographics, May 2014
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- Figure 293: Ownership of luxury branded products – Chanel, by demographics, May 2014
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- Figure 294: Ownership of luxury branded products – Hermès, by demographics, May 2014
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- Figure 295: Ownership of luxury branded products – Prada, by demographics, May 2014
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- Figure 296: Ownership of luxury branded products – Omega, by demographics, May 2014
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- Figure 297: Ownership of luxury branded products – Burberry, by demographics, May 2014
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- Figure 298: Ownership of luxury branded products – Tiffany, by demographics, May 2014
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- Figure 299: Ownership of luxury branded products – Dolce & Gabbana, by demographics, May 2014
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- Figure 300: Ownership of luxury branded products – Christian Dior, by demographics, May 2014
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- Figure 301: Ownership of luxury branded products – Rolex, by demographics, May 2014
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