Table of Contents
Introduction
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- Definitions
- Gourmet
- “By kilo” restaurants
- Currency and scales
Executive Summary
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- The consumer
- Value-for-money options affect Brazilians’ dining out frequency
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- Figure 1: Dining out consumption, April 2014
- Takeaway restaurants can be good solutions for time-pressed consumers in business areas
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- Figure 2: Dining out occasions, April 2014
- Special menus and more nutrition information could appeal to more AB consumers, who want to eat more healthily
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- Figure 3: Reasons for choosing dining out venues, by socioeconomic group, April 2014
- Restaurants could offer healthier food options without impacting Brazilians’ eating habits
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- Figure 4: Attitudes toward dining out, April 2014
- What we think
Issues in the Market
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- Could more indulgent and convenient breakfast options be more appealing to women?
- Will the arrival of American restaurant chains impact out-of-home food consumption of young Brazilians?
- Are Brazilian restaurants prepared to welcome parents with babies and small children?
- Do “by kilo” restaurants appeal to AB consumers?
Trend Applications
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- Trend: Transumers
- Trend: Life – An Informal Affair
- Trend: Experience Is All
The Consumer – Dining Out Frequency
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- Key points
- Value-for-money options could contribute to dining out frequency
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- Figure 5: Total dining out consumption, April 2014
- There is an opportunity for pizzerias to increase consumption frequency
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- Figure 6: Dining out frequency – bakeries and pizzerias, April 2014
- Increased competition between street food stalls will require greater efforts by establishments to stand out in the market
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- Figure 7: Dining out frequency – street food stalls, April 2014
The Consumer – Dining Out Occasions
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- Key points
- Takeaway restaurants could be the ideal solution for busy business areas
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- Figure 8: Dining out occasions, April 2014
- Ethnic fast food can expand dining out occasions among young consumers
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- Figure 9: Dining out occasions, by male consumers and 16-24 age group, compared with the total sample, April 2014
The Consumer – Reasons for Choosing Eating Out Venues
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- Key points
- Convenience, price, and quality of service are the main reasons considered by consumers when choosing a dining out venue
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- Figure 10: Reasons for choosing selected dining out venues, April 2014
- Special menus and more nutrition information could appeal to more AB consumers, who worry about eating healthy food
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- Figure 11: Reasons for choosing selected dining out venues, by socioeconomic group, April 2014
The Consumer - Attitudes towards Dining Out
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- Key points
- Restaurants could offer healthier food options without impacting on Brazilians’ eating habits
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- Figure 12: Attitudes toward dining out, April 2014
- Promotions can help keep middle-class consumers loyal to restaurants
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- Figure 13: Attitudes toward dining out, by socioeconomic group, April 2014
Appendix – Dining Out Frequency
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- Figure 14: Dining out frequency, April 2014
- Figure 15: Dining out frequency – Fast food restaurants with no table service (eg McDonald's, Spoleto, Giraffas), by demographics, April 2014
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- Figure 16: Dining out frequency – Fast food restaurants with table service (eg Habib's, Ragazzo), by demographics, April 2014
- Figure 17: Dining out frequency – Bakeries, by demographics, April 2014
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- Figure 18: Dining out frequency – Pizzerias, by demographics, April 2014
- Figure 19: Dining out frequency – Japanese/Chinese restaurants, April 2014
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- Figure 20: Dining out frequency – American restaurants, April 2014
- Figure 21: Dining out frequency – Street food stalls, April 2014
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- Figure 22: Dining out frequency – Neighborhood snack bars, April 2014
- Figure 23: Dining out frequency – Pubs/bars/nightclubs, April 2014
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- Figure 24: Dining out frequency – Gourmet/premium restaurants, April 2014
- Figure 25: Dining out frequency – Cake shops/tea houses/coffeehouses, April 2014
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- Figure 26: Dining out frequency – 'By kilo' restaurants, April 2014
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Appendix – Dining Out Occasions
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- Figure 27: Dining out occasions, April 2014
- Figure 28: Dining out occasions, by demographics, April 2014, part 1
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- Figure 29: Dining out occasions, by demographics, April 2014, part 2
- Figure 30: Dining out occasions, by demographics, April 2014, part 3
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Appendix – Reasons for Choosing a Dining Out Venue
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- Figure 31: Reasons for choosing selected dining out venues, April 2014
- Figure 32: Reasons for choosing a dining out venue, by demographics, April 2014, part 1
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- Figure 33: Reasons for choosing a dining out venue, by demographics, April 2014, part 2
- Figure 34: Reasons for choosing a dining out venue, by demographics, April 2014, part 3
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Appendix – Attitudes towards Dining Out
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- Figure 35: Attitudes toward dining out, April 2014
- Figure 36: Attitudes toward dining out – I tend to eat whatever I want when I dine out, and not worry about how healthy it is, by demographics, April 2014
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- Figure 37: Attitudes toward dining out – I would like to see more healthy options in menus, by demographics, April 2014
- Figure 38: Attitudes toward dining out – I tend to choose where to eat according to the time I have available, by demographics, April 2014
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- Figure 39: Attitudes toward dining out – Foods that are easy to eat while I am walking/driving are appealing to me, by demographics, April 2014
- Figure 40: Attitudes toward dining out – Promotions are important when choosing a restaurant to dine out, by demographics, April 2014
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- Figure 41: Attitudes toward dining out – Information that I see in magazines, TV, Internet influence me when choosing a dining out venue, by demographics, April 2014
- Figure 42: Attitudes toward dining out – Recommendations by friends and family are important when choosing a dining out venue, April 2014
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- Figure 43: Attitudes toward dining out – Quality is more important than price when choosing restaurants to dine out, April 2014
- Figure 44: Attitudes toward dining out – I tend to go to the same places when I dine out, by demographics, April 2014
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- Figure 45: Attitudes toward dining out – Food that is easy to eat while on-the-go is more interesting to me, by demographics, April 2014
- Figure 46: Attitudes toward dining out – Taste is more important than the venue (eg street stall, gourmet restaurant) when dining out, by demographics, April 2014
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