Mintel last examined the all-Ireland mortgage market in its January 2003 report. Since then, the growth in the mortgage market has continued at a considerable pace, with the market more than doubling in terms of the amount owed on outstanding mortgages between 1999 and 2004. The number of mortgage borrowers has also grown, with the number of mortgage borrowers showing increases in both RoI and NI between 2000 and 2004. House price inflation has been the primary driver of the value growth in the mortgage market in this period, which, in the light of the forecast slowdown of house price inflation, makes analysis of the current mortgage market all the more pertinent.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.