markets of Northern and Southern Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

Consumer data is a key component of each report. We probe the attitudes and buyer behaviour of Irish consumers through exclusively commissioned research that is unique to Mintel. Information derived from our sample of respondents is additionally supplemented by TGI (Target Group Index) examinations of consumer penetration and usage patterns. With this wealth of data split by demographic sub-group, you will gain a greater understanding of your customers and be better able to formulate winning strategies according to their differing characteristics.

The Irish Series is segmented according to three of Mintel's existing report definitions, namely: Leisure; Retail and Market. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter this distinct marketplace in the future.