Table of Contents
Executive Summary
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- The market
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- Figure 1: China – Total menswear market value, 2009-19
- Companies and brands
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- Figure 2: China – comparative market shares of the top 10 menswear retail companies, 2012/13
- The consumer
- Types of menswear retailers visited
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- Figure 3: Types of menswear retailers visited by consumers, by frequency of visit, June 2014
- Types of menswear bought
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- Figure 4: Types of menswear bought by consumers, June 2014
- Occasions when menswear is bought
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- Figure 5: Occasions when bought menswear, June 2014
- Retailer choice factors
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- Figure 6: Factors affecting consumer choice of menswear retailer, June 2014
- Product choice factors
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- Figure 7: Factors affecting consumer choice of menswear products, June 2014
- Key consumer segments
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- Figure 8: China – Menswear market key consumer segments, June 2014
- Attitudes to menswear shopping
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- Figure 9: Consumer attitudes towards fashion/style in menswear shopping, June 2014
- Key Issues
- Price and convenience still dominate purchasing habits
- Building a stand-out brand in a fragmented market
- Now is the time to break away from conservatism
Issues and Insights
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- Price and convenience still dominate purchasing habits
- The facts
- The implications
- The opportunities
- The predictions
- Building a stand-out brand in a fragmented market
- The facts
- The implications
- The opportunities
- The predictions
- Now is the time to break away from conservatism
- The facts
- The implications
- The opportunities
- The predictions
Trend Applications
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- Man in the Mirror
- Generation Next
- Old Gold
Market Size and Forecast
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- Key points
- Structural changes needed to improve growth
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- Figure 10: China – Total menswear market value, 2009-19
- Menswear market subdued and performing below potential
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- Figure 11: Comparative financial performance of four listed Chinese menswear companies, 20012-13
- The development of private label
- Online retail’s growth in significance to clothing sales
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- Figure 12: China – Total internet users, online shoppers, total and per capita online and B2C online retail sales value, 2009-14
- Figure 13: China’s total online retail and online apparel markets compared, 2008-12
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- Figure 14: Growth comparison of China’s total e-commerce and online apparel markets, 2009-14
- Figure 15: Online apparel retailing as a proportion of total China apparel market value, 2008-12
- Key trends expected to shape the future market
Market Share
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- Key points
- Few brands stand out from the pack
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- Figure 16: China – comparative market shares of the top 10 menswear retail companies, 2012/13
- Figure 17: China – combined market shares of the top 10 menswear retail companies, 2012/13
- Differentiate or die!
Who’s Innovating?
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- Key points
- The trending “urban chic” brands
- Meeting the online retail challenge
- Ethical fashion as a potential differentiator
Companies and Brands
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- Youngor
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- Figure 18: Youngor Group financial results, 20012/13
- Fujian Septwolves Industry Co Ltd
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- Figure 19: Fujian Septwolves Industry Co Ltd financial results, 20012/13
- Joeone Co Ltd
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- Figure 20: Joeone Co Ltd financial results, 20012/13
- Zhejiang Semir Garment Co Ltd
- Shanghai Metersbonwe Fashion & Accessories Co Ltd
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- Figure 21: Metersbonwe Fashion & Accessories Co Ltd financial results, 20012/13
The Consumer – Types of Menswear Retailers Visited
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- Key points
- Online retail dominates high-frequency shopping
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- Figure 22: Types of menswear retailers visited by consumers, by frequency of visit, June 2014
- Who is visiting specialist stores?
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- Figure 23: Types of menswear retailers (menswear specialists, unisex specialists, sports/leisurewear specialists and boutiques) visited by consumers, by frequency of visit, by age group, June 2014
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- Figure 24: Types of menswear retailers (menswear specialists, unisex specialists, sports/leisurewear specialists and boutiques) visited by consumers, by frequency of visit, by monthly household income group, June 2014
- Modern grocers prove convenience and price are key
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- Figure 25: Types of menswear retailers (supermarkets/hypermarkets and discount outlets) visited by consumers, by frequency of visit, by age group, June 2014
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- Figure 26: Types of menswear retailers (supermarkets/hypermarkets and discount outlets) visited by consumers, by frequency of visit, by monthly household income group, June 2014
- Department stores need to raise visiting frequency
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- Figure 27: Department stores visited by consumers, by frequency of visit, by age group, June 2014
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- Figure 28: Department stores visited by consumers, by frequency of visit, by monthly household income group, June 2014
- Consumer repertoire analysis
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- Figure 29: Repertoire analysis of types of menswear retailers visited by consumers, by frequency of visit, June 2014
The Consumer – Types of Menswear Bought
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- Key points
- Men are relaxing more into casual wear
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- Figure 30: Types of menswear bought by consumers, June 2014
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- Figure 31: Types of menswear bought by consumers, by age group, June 2014
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- Figure 32: Consumer attitudes towards fashion/style in menswear shopping, June 2014
- More relaxed stores and attentive customer service needed
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- Figure 33: Types of menswear bought by consumers, by monthly household income group, June 2014
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- Figure 34: Types of menswear bought by consumers, by city tier, June 2014
The Consumer – Occasions When Bought Menswear
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- Key points
- Men are learning to enjoy clothes shopping
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- Figure 35: Occasions when bought menswear, June 2014
- Fashion sense diminishes with age, but only just!
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- Figure 36: Occasions when bought menswear, by age group, June 2014
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- Figure 37: Occasions when bought menswear, by monthly household income group, June 2014
- And do not forget the wife!
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- Figure 38: Occasions when bought menswear, by marital status, June 2014
- Lower tier men are catching up fast
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- Figure 39: Occasions when bought menswear, by city tier, June 2014
The Consumer – Retailer Choice Factors
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- Key points
- Quality expectation more important than price
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- Figure 40: Factors affecting consumer choice of menswear retailer, June 2014
- Strong demand for better quality products and service
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- Figure 41: Factors affecting consumer choice of menswear retailer, by age group, June 2014
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- Figure 42: Factors affecting consumer choice of menswear retailer, by monthly household income group, June 2014
The Consumer – Product Choice Factors
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- Key points
- Comfort, style and quality trump value for money
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- Figure 43: Factors affecting consumer choice of menswear products, June 2014
- Life stage significant to choice factors
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- Figure 44: Factors affecting consumer choice of menswear products, by age group and marital status, June 2014
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- Figure 45: Choice factors considered when deciding which womenswear products to buy, December 2013
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- Figure 46: Factors affecting consumer choice of menswear products, by monthly household income group, June 2014
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- Figure 47: Factors affecting consumer choice of menswear products, by city tier, June 2014
The Consumer – Key Consumer Segments
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- Key points
- The key consumer groups
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- Figure 48: China – Menswear market key consumer segments, June 2014
- The Online-savvy brand followers
- Who they are
- What they like
- Marketing approach
- The Boutique-trawling individualists
- Who they are
- What they like
- Marketing approach
- The Budget fashionistas
- Who they are
- What they like
- Marketing approach
The Consumer – Attitudes to Menswear Shopping
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- Key points
- Consumer attitudes towards fashion/style
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- Figure 49: Consumer attitudes towards fashion/style in menswear shopping, June 2014
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- Figure 50: Consumer attitudes towards fashion/style in menswear shopping, by demographics, June 2014
- Consumer attitudes towards price
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- Figure 51: Consumer attitudes towards price in menswear shopping, June 2014
- Consumer attitudes towards brand
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- Figure 52: Consumer attitudes towards brand in menswear shopping, June 2014
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- Figure 53: Consumer attitudes towards brand in menswear shopping, by demographics, June 2014
- Consumer attitudes towards online vs in-store purchase
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- Figure 54: Consumer attitudes towards online vs in-store purchase in menswear shopping, June 2014
Appendix – Market Size and Forecast
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- Include detailed market size table/forecast data here.
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- Figure 55: China – Total value of the menswear market, 2009-19
Appendix – Market Segmentation
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- Figure 56: Target groups, June 2014
- Figure 57: Target groups, by demographics, June 2014
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- Figure 58: Types of menswear retailers visited by consumers, by target groups, June 2014
- Figure 59: Types of menswear bought by consumers, by target groups, June 2014
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- Figure 60: Occasions when bought menswear, by target groups, June 2014
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Appendix – Types of Menswear Retailers Visited
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- Figure 61: Types of menswear retailers visited by consumers, June 2014
- Figure 62: Types of menswear retailers visited by consumers – Menswear specialists, by demographics, June 2014
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- Figure 63: Types of menswear retailers visited by consumers – Unisex clothing specialists, by demographics, June 2014
- Figure 64: Types of menswear retailers visited by consumers – Sports/leisurewear specialists, by demographics, June 2014
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- Figure 65: Types of menswear retailers visited by consumers – Department stores/shopping malls, by demographics, June 2014
- Figure 66: Types of menswear retailers visited by consumers – Supermarkets/hypermarkets, by demographics, June 2014
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- Figure 67: Types of menswear retailers visited by consumers – Bespoke tailors, by demographics, June 2014
- Figure 68: Types of menswear retailers visited by consumers – Discount outlets, by demographics, June 2014
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- Figure 69: Types of menswear retailers visited by consumers – Boutiques/private-owned clothing stores, by demographics, June 2014
- Figure 70: Types of menswear retailers visited by consumers – Comprehensive online shopping website, by demographics, June 2014
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- Figure 71: Types of menswear retailers visited by consumers – Specialised clothing online shopping website, by demographics, June 2014
- Figure 72: Types of menswear retailers visited by consumers, by most popular occasions when bought menswear, June 2014
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- Figure 73: Types of menswear retailers visited by consumers, by next most popular occasions when bought menswear, June 2014
- Repertoire analysis
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- Figure 74: Repertoire of types of menswear retailers visited by consumers, June 2014
- Figure 75: Repertoire of types of menswear retailers visited by consumers, by demographics, June 2014
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Appendix – Types of Menswear Bought
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- Figure 76: Types of menswear bought by consumers, June 2014
- Figure 77: Most popular types of menswear bought by consumers, by demographics, June 2014
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- Figure 78: Next most popular types of menswear bought by consumers, by demographics, June 2014
- Figure 79: Types of menswear bought by consumers, by most popular factors affecting consumer choice of menswear retailer – Rank 1, June 2014
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- Figure 80: Types of menswear bought by consumers, by next most popular factors affecting consumer choice of menswear retailer – Rank 1, June 2014
- Figure 81: Types of menswear bought by consumers, by most popular factors affecting consumer choice of menswear retailer – Rank 2, June 2014
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- Figure 82: Types of menswear bought by consumers, by next most popular factors affecting consumer choice of menswear retailer – Rank 2, June 2014
- Figure 83: Types of menswear bought by consumers, by most popular factors affecting consumer choice of menswear retailer – Rank 3, June 2014
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- Figure 84: Types of menswear bought by consumers, by next most popular factors affecting consumer choice of menswear retailer – Rank 3, June 2014
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Appendix – Occasions when Bought Menswear
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- Figure 85: Occasions when bought menswear, June 2014
- Figure 86: Most popular occasions when bought menswear, by demographics, June 2014
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- Figure 87: Next most popular occasions when bought menswear, by demographics, June 2014
- Figure 88: Occasions when bought menswear, by most popular factors affecting consumer choice of menswear retailer – Rank 1, June 2014
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- Figure 89: Occasions when bought menswear, by next most popular factors affecting consumer choice of menswear retailer – Rank 1, June 2014
- Figure 90: Occasions when bought menswear, by most popular factors affecting consumer choice of menswear retailer – Rank 2, June 2014
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- Figure 91: Occasions when bought menswear, by next most popular factors affecting consumer choice of menswear retailer – Rank 2, June 2014
- Figure 92: Occasions when bought menswear, by most popular factors affecting consumer choice of menswear retailer – Rank 3, June 2014
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- Figure 93: Occasions when bought menswear, by next most popular factors affecting consumer choice of menswear retailer – Rank 3, June 2014
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Appendix – Retailer Choice Factors
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- Figure 94: Factors affecting consumer choice of menswear retailer, June 2014
- Figure 95: Most popular factors affecting consumer choice of menswear retailer – Rank 1, by demographics, June 2014
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- Figure 96: Next most popular factors affecting consumer choice of menswear retailer – Rank 1, by demographics, June 2014
- Figure 97: Other factors affecting consumer choice of menswear retailer – Rank 1, by demographics, June 2014
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- Figure 98: Most popular factors affecting consumer choice of menswear retailer – Rank 2, by demographics, June 2014
- Figure 99: Next most popular factors affecting consumer choice of menswear retailer – Rank 2, by demographics, June 2014
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- Figure 100: Other factors affecting consumer choice of menswear retailer – Rank 2, by demographics, June 2014
- Figure 101: Most popular factors affecting consumer choice of menswear retailer – Rank 3, by demographics, June 2014
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- Figure 102: Next most popular factors affecting consumer choice of menswear retailer – Rank 3, by demographics, June 2014
- Figure 103: Other factors affecting consumer choice of menswear retailer – Rank 3, by demographics, June 2014
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Appendix – Product Choice Factors
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- Figure 104: Factors affecting consumer choice of menswear products, June 2014
- Figure 105: Most popular factors affecting consumer choice of menswear products – Rank 1, by demographics, June 2014
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- Figure 106: Next most popular factors affecting consumer choice of menswear products – Rank 1, by demographics, June 2014
- Figure 107: Other factors affecting consumer choice of menswear products – Rank 1, by demographics, June 2014
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- Figure 108: Most popular factors affecting consumer choice of menswear products – Rank 2, by demographics, June 2014
- Figure 109: Next most popular factors affecting consumer choice of menswear products – Rank 2, by demographics, June 2014
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- Figure 110: Other factors affecting consumer choice of menswear products – Rank 2, by demographics, June 2014
- Figure 111: Most popular factors affecting consumer choice of menswear products – Rank 3, by demographics, June 2014
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- Figure 112: Next most popular factors affecting consumer choice of menswear products – Rank 3, by demographics, June 2014
- Figure 113: Other factors affecting consumer choice of menswear products – Rank 3, by demographics, June 2014
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- Figure 114: Factors affecting consumer choice of menswear products, by most popular consumer attitudes to menswear shopping, June 2014
- Figure 115: Factors affecting consumer choice of menswear products, by next most popular consumer attitudes to menswear shopping, June 2014
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Appendix – Attitudes to Menswear Shopping
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- Figure 116: Consumer attitudes to menswear shopping, June 2014
- Figure 117: Agreement with the statement ‘It is important to look well dressed’, by demographics, June 2014
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- Figure 118: Agreement with the statement ‘It is important to keep up with the latest fashion’, by demographics, June 2014
- Figure 119: Agreement with the statement ‘How you are dressed reflects your persona’, by demographics, June 2014
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- Figure 120: Agreement with the statement ‘It is better to wait for the sales than pay full price for menswear’, by demographics, June 2014
- Figure 121: Agreement with the statement ‘Menswear sold in store is overpriced compared with online’, by demographics, June 2014
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- Figure 122: Agreement with the statement ‘It is worth paying more for clothes from well-known brands’, by demographics, June 2014
- Figure 123: Agreement with the statement ‘Menswear from international brands is more fashionable than those from domestic brands’, by demographics, June 2014
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- Figure 124: Agreement with the statement ‘Clothes from boutiques/private-owned clothing shops are more unique than those in specialty stores’, by demographics, June 2014
- Figure 125: Agreement with the statement ‘It is easier to control spending when buying menswear online than in-store’, by demographics, June 2014
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- Figure 126: Agreement with the statement ‘Online purchase provides more product information on clothing than in-store’, by demographics, June 2014
- Figure 127: Agreement with the statement ‘It is time-saving to buy menswear online compared to in-store’, by demographics, June 2014
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- Figure 128: Agreement with the statement ‘I worry about the inconsistency between product display and the actual product when buying menswear online ’, by demographics, June 2014
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