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“China’s menswear market continues to grow well, helped to a large degree by the growth of online retailing, but leading retailers continue to struggle with high degrees of market fragmentation and over-supply, especially in the formal and business casual sectors. Retailers appear to have been slow to react to a shift in purchasing among men away from formalwear and more towards casual dressing.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
Trend Applications
Market Size and Forecast
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Types of Menswear Retailers Visited
The Consumer – Types of Menswear Bought
The Consumer – Occasions When Bought Menswear
The Consumer – Retailer Choice Factors
The Consumer – Product Choice Factors
The Consumer – Key Consumer Segments
The Consumer – Attitudes to Menswear Shopping
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Types of Menswear Retailers Visited
Appendix – Types of Menswear Bought
Appendix – Occasions when Bought Menswear
Appendix – Retailer Choice Factors
Appendix – Product Choice Factors
Appendix – Attitudes to Menswear Shopping
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