“The penetration of facial skincare products in Brazil is still low – only seven in 10 Brazilians use the category. Consumers are sensitive to price, which can be an obstacle for consumption. There are opportunities for companies to use opinion formers to educate consumers about the benefits of facial skincare products, as well as the use of innovation and line extensions targeted at certain demographics (women and young consumers). Innovations, such as anti-pollution properties, nutricosmetics, and multifunctional products, are increasingly common in the Brazilian market and have the potential for expansion in the coming years.”
In this report we will discuss the following issues:
What are the most common skin types in Brazil?
What are the main reasons behind the usage of facial skincare products?
How much do Brazilians normally spend on different facial skincare products?
What are the most popular facial skincare segments?
What are the main trends and innovations in the category?
Definitions
| Market definitions | Retail | Included in this market are anti-aging products, skin lightening products, moisturizers, cleansing products, masks and specialized facial skincare products for women. Excluded are prescription facial skincare products, such as those for acne treatment. The market value is based on sales in all retail channels, including direct to consumer sales. It includes products of mass market and prestige lines, and products sold in salons, but excludes the professional sector. | |
| Segment definitions | Retail | Anti-aging products | Including serums, lotions, and creams containing anti-aging properties. |
| Cleansing products and toners | Including cleansing wipes, gels, creams, sprays/mousse, make-up removers, and exfoliating products. | ||
| Moisturizers | Including creams and lotions with skin hydration as their main function. | ||
| Skin lightening products | Including creams and lotions specifically designed to lighten the skin. | ||
| Specialized facial skin products | Including treatment products for lips, eyes, nose, and neck. | ||
| Includes | Sales channels in the retail of earth (such as hypermarkets and pharmacies) and channels of luxury (such as department stores and pharmacies). | ||
| Excludes | Products specifically for men, facial hair removal and whitening products. Prescription facial skincare products. Baby products. Sunscreen, even those with moisturizing properties. |
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