Table of Contents
Executive Summary
-
- The market environment
- Market size and forecast
- Leading online retailers
- The consumer: Shopping online by device used
- The consumer: What they buy online
- The consumer: What would improve online shopping
- What we think
The Market Environment
-
- Key points
- Online activities: 77% buy online
- Device ownership: Tablet ownership reaches 51%
-
- Figure 2: Spain – Technology products in household, February 2014
- Broadband connections reach 69% of households
-
- Figure 3: Spain – Percentage of households with a broadband internet connection, 2009-13
- Modest strengthening of retail sales
-
- Figure 4: Spain – Annual growth in all retail sales, 2012-15
Market Size and Forecast
-
- Key points
- Online’s relative importance is low at 2.9% of all retail sales
- Sustained strong growth
-
- Figure 5: Spain – Online retail sales (incl. VAT), 2009-14
-
- Figure 6: Spain – Online retail sales forecasts (incl. VAT), 2014-19
- Segmentation by major categories
-
- Figure 7: Spain – Online retail sales, segmentation by major categories, 2013
- Figure 8: Spain – Estimated online retail sales, by major categories, 2013
Leading Online Retailers
-
- Key points
- El Corte Inglés leads the market
-
- Figure 9: Spain – Major online retailers by estimated net online revenues, 2012 and 2013
- Leading retail sites by visitor numbers
-
- Figure 10: Spain – Leading retail websites, by visitor numbers, February 2014
Leading Online Retailers: Market Shares
-
-
- Figure 11: Spain – Leading retailers shares of online sales, 2012 and 2013
-
The Consumer – Shopping Online by Device Used
-
- Key points
- What we asked
- Laptops and desktops dominate
-
- Figure 12: Spain – The consumer: devices used to buy products online in the 12 months, April 2014
-
- Figure 13: Spain – The consumer: Mobile devices used to buy products online in the last 12 months, April 2014
- Men more likely to shop from mobile devices
-
- Figure 14: Spain – The consumer: devices used to buy products online in the last 12 months by gender, April 2014
- Mobile usage declines with age
-
- Figure 15: Spain – The consumer: Devices used to buy products online in the last 12 months by age, April 2014
The Consumer – What They Buy Online
-
- Key points
- What we asked
- Clothing and footwear most popular
-
- Figure 16: Spain – The consumer: Items bought online in the last 12 months, April 2014
- Patterns differ according to device used
-
- Figure 17: Spain: The consumer: Products bought online in the last 12 months, by device used – as % of all online shoppers, April 2014
-
- Figure 18: Spain – The consumer: Items bought online in the last 12 months, by type of device – as % of shoppers via device, April 2014
The Consumer – What Would Improve Online Shopping
-
- Key points
- What we asked
- Integrating shopping into busy lives
-
- Figure 19: Spain – The consumer: Factors likely to improve the online shopping experience, April 2014
- Offering more delivery choices
- Same-day delivery appeals to the young
-
- Figure 20: Spain – The consumer: those who would like same-day delivery by age, April 2014
- Early or late deliveries appeal to the family shopper
-
- Figure 21: Spain – The consumer: Those who would like early or late delivery by age, April 2014
- Where do shoppers want to collect online orders?
Amazon Europe
-
- What we think
- Company background
- Company performance
-
- Figure 22: Amazon.com Inc: Group financial performance, 2009-13
- Sales mix
-
- Figure 23: Amazon Europe: Estimated composition of sales, 2013
- Mintel’s consumer research
-
- Figure 24: The consumer: Percentage that bought electrical goods from Amazon in the past year, January 2014
-
- Figure 25: The consumer: Percentage that bought clothing from Amazon in the past year, August 2013
- Retail offering
-
- Figure 26: Number of SKUs listed on Amazon.co.uk, May 2014
Carrefour
-
- What we think
- Company background
- Company performance
-
- Figure 27: Carrefour: Group financial performance, 2009-13
- Retail offering
eBay Inc.
-
- What we think
- Company background
- Company performance
-
- Figure 28: eBay Inc.: Group financial performance, 2009-13
-
- Figure 29: International sales as % of eBay Inc’s total net revenues (a)/gross merchandise volumes (b)
- Figure 30: eBay Marketplaces segment: number of active users, 2009-13
- Retail offering
-
- Figure 31: Number of SKUs listed on eBay.co.uk, April 2014
El Corte Inglés
-
- What we think
- Company background
- Company performance
-
- Figure 32: El Corte Ingles group: Retail financial performance, 2008/09-2013/14
-
- Figure 33: El Corte Ingles group: Estimated online sales, 2010/11-2013/14
- Retail offering
Fnac
-
- What we think
- Company background
- Company performance
-
- Figure 34: Fnac: Group financial performance, 2009-13
-
- Figure 35: Fnac: Online sales, 2012-13
- Figure 36: Fnac Outlet numbers, 2009-13
- Retail offering
La Redoute
-
- What we think
- Company background
- Company performance
-
- Figure 37: Redcats/La Redoute: Group financial performance, 2009-13
- Retail offering
Media-Saturn Group (Media Markt/Saturn/Redcoon)
-
- What we think
-
- Figure 38: Germany – The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
- Company background
- Company performance
-
- Figure 39: Media-Saturn Group: Group financial performance, 2008/09-2012/13
-
- Figure 40: Media-Saturn Group: Outlet data, 2008/09-2012/13
- Retail offering
Otto Group (Multichannel Retail)
-
- What we think
- Company background
- Company performance
-
- Figure 41: Otto Group (Multichannel Retail): Group financial performance, 2009-10 and 2013-14
- Retail offering
-
- Figure 42: Otto group: Main European brands, June 2014
Rakuten Ichiba
-
- What we think
- Company background
- Company performance
-
- Figure 43: Rakuten: Gross merchandise sales, 2009-13
- Figure 44: Rakuten: Consolidated operating results by division, 2012-13
vente-privee.com
-
- What we think
- Company background
- Company performance
-
- Figure 45: Vente Privee: Group sales performance, 2009-13
- Retail offering
Zalando
-
- What we think
- Company background
- Company performance
-
- Figure 46: Zalando: Group financial performance, 2010-13
- Retail offering
Appendix – Broader Market Environment
-
- Online
-
- Figure 47: Europe – Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 48: Europe – Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
-
- Figure 49: Europe – Consumer confidence levels, July 2013 – June 2014
- Population
-
- Figure 50: Europe: Population, total and by age group, 2010
- Figure 51: Europe: Forecast population, total and by age group, 2015
- Figure 52: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
-
- Figure 53: Europe – Gross domestic product, at current prices, 2012 and 2013
- Figure 54: Europe – Real-terms year-on-year GDP growth, 2009-13
- Consumer spending
-
- Figure 55: Europe – Consumer spending, at current prices, 2012 and 2013
- Figure 56: Europe – Real-terms year-on-year growth in consumer spending, 2009-13
- Inflation
-
- Figure 57: Europe – Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
-
- Figure 58: Europe – Central bank interest rates, 2009-13
Appendix – The Consumer – Spain
-
-
- Figure 59: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Mobile total, Spain, April 2014
-
- Figure 60: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Smartphone, Spain, April 2014
-
- Figure 61: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Tablet, Spain, April 2014
-
- Figure 62: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Laptop/desktop computer, Spain, April 2014
-
- Figure 63: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Any device, Spain, April 2014
-
- Figure 64: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Any device, Spain, April 2014
-
- Figure 65: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Any device, Spain, April 2014
-
- Figure 66: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Using laptop/desktop computer, Spain, April 2014
-
- Figure 67: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Using laptop/desktop computer, Spain, April 2014
-
- Figure 68: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using smartphone device, Spain, April 2014
-
- Figure 69: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using a tablet device, Spain, April 2014
-
- Figure 70: Devices used to buy products online in the last 12 months – Mobile total, by demographics, Spain, April 2014
-
- Figure 71: Devices used to buy products online in the last 12 months – Smartphone, by demographics, Spain, April 2014
-
- Figure 72: Devices used to buy products online in the last 12 months – Tablet, by demographics, Spain, April 2014
-
- Figure 73: Devices used to buy products online in the last 12 months – Laptop/desktop computer, by demographics, Spain, April 2014
-
- Figure 74: Most popular items bought online in the last 12 months – Any device, by demographics, Spain, April 2014
-
- Figure 75: Next most popular items bought online in the last 12 months – Any device, by demographics, Spain, April 2014
-
- Figure 76: Other items bought online in the last 12 months – Any device, by demographics, Spain, April 2014
-
- Figure 77: Most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Spain, April 2014
-
- Figure 78: Next most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Spain, April 2014
-
- Figure 79: Other items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Spain, April 2014
-
- Figure 80: Most popular items bought online in the last 12 months – Using smartphone device, by demographics, Spain, April 2014
-
- Figure 81: Next most popular items bought online in the last 12 months – Using smartphone device, by demographics, Spain, April 2014
-
- Figure 82: Other items bought online in the last 12 months – Using smartphone device, by demographics, Spain, April 2014
-
- Figure 83: Most popular items bought online in the last 12 months – Using a tablet device, by demographics, Spain, April 2014
-
- Figure 84: Next most popular items bought online in the last 12 months – Using a tablet device, by demographics, Spain, April 2014
-
- Figure 85: Other items bought online in the last 12 months – Using a tablet device, by demographics, Spain, April 2014
-
- Figure 86: Most popular factors likely to improve the online shopping experience, by demographics, Spain, April 2014
-
- Figure 87: Next most popular factors likely to improve the online shopping experience, by demographics, Spain, April 2014
-
- Figure 88: Other factors likely to improve the online shopping experience, by demographics, Spain, April 2014
-
Back to top