Table of Contents
Executive Summary
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- Pace of market growth impacted by savvy shoppers
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- Figure 1: UK retail value sales of colour cosmetics, 2009-19
- Expanding appeal amongst senior women is essential
- Nails lead category innovation in 2013
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- Figure 2: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
- Nail polish posts largest user base growth
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- Figure 3: Colour cosmetic product usage, March 2013 and May 2014
- Young women are savvy Photoshop spotters
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- Figure 4: Attitudes towards face make-up, May 2014
- ‘No make-up’ look is a popular trend
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- Figure 5: Attitudes towards point colour, May 2014
- What we think
Issues and Insights
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- Technological innovations boost customised and tailored products
- The facts
- The implications
- The mature beauty consumer presents new areas of opportunity
- The facts
- The implications
- Savvy shopping restricting further sales growth
- The facts
- The implications
Trend Application
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- Trend: Make It Mine
- Trend: Life Hacking
- Futures Trend: East Meets West
Market Drivers
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- Key points
- Ageing population shifts product requirements
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- Figure 6: Trends in the age structure of the UK female population, 2009-19
- At-home beauty spend increasing
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- Figure 7: Trends in what extra money is spent on, March 2011-March 2014
- #NoMakeupSelfie did not turn off consumers
- Technological advancements make beauty shoppers smarter
- Growing awareness of preservatives in cosmetics could change consumer behaviour
- Evolving face of the UK
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- Figure 8: Natural skin tone of UK female population, all vs 16-24-year-olds, May 2014
Who’s Innovating?
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- Key points
- Nails lead category innovation in 2013
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- Figure 9: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
- Figure 10: Examples of new nail colour cosmetics, July 2013-April 2014
- Primer innovations key in face colour cosmetics
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- Figure 11: Product development in the facial colour cosmetics market, 2011-13
- Figure 12: New product examples of blur-style primers, June 2013-April 2014
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- Figure 13: Top 10 positioning claims of face colour cosmetics, by top 10 claims for 2013, 2011-13
- Eyebrow products respond to fashion trends
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- Figure 14: Product development in the eye colour cosmetics market, 2011-13
- Figure 15: New product examples in the eyebrow colour cosmetics category, June 2013-April 2014
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- Figure 16: Top 10 positioning claims of eye colour cosmetics, by top 10 claims for 2013, 2011-13
- Seasonal claim sees growth in all segments
- Long-lasting lip colour sees growth
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- Figure 17: Top 10 positioning claims of lip colour cosmetics, by top 10 claims for 2013, 2011-13
- Figure 18: New product examples of lip colour cosmetics holding the long-lasting claim, June 2013-April 2014
- Estée Lauder leads company activity
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- Figure 19: New product launches in the colour cosmetics category, by top five ultimate companies, 2013
Market Size and Forecast
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- Key points
- Pace of growth slows as consumers become savvier
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- Figure 20: UK retail value sales of colour cosmetics products, 2009-19
- Growth accelerates post 2015
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- Figure 21: UK retail value sales of colour cosmetics, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Nail colour cosmetics see the most growth
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- Figure 22: UK retail value sales of colour cosmetics, by sector, 2012-14
- Lip gloss begins to fall from fashion
Market Share
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- Key points
- Savvy shopping results in prestige share remaining at 35% through 2014
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- Figure 23: UK retail value sales of colour cosmetics, by price positioning, 2012-14
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- Figure 24: Estée Lauder Lipstick Envy display, Selfridges London, May 2014
- L’Oréal takes the highest share of sales in the market in 2013
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- Figure 25: UK retail value sales of colour cosmetics, by top five manufacturers and others, 2013
Companies and Products
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- Avon
- Background and structure
- Strategy and financial performance
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- Figure 26: Avon (global) financial performance, 2012 and 2013
- Product range and innovation
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- Figure 27: Examples of new product launches by Avon in the colour cosmetics market, August 2013-May 2014
- Marketing and advertising
- Estée Lauder
- Background and structure
- Strategy and financial performance
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- Figure 28: Estée Lauder Cosmetics Limited financial performance, 2012 and 2013
- Product range and innovation
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- Figure 29: Examples of new product launches by Estée Lauder in the colour cosmetics market, August 2013-May 2014
- Marketing and advertising
- L’Oréal
- Background and structure
- Strategy and financial performance
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- Figure 30: L’Oréal (UK) Ltd financial performance, 2011 and 2012
- Product range and innovation
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- Figure 31: Examples of new product launches by L’Oréal in the colour cosmetics market, August 2013-May 2014
- Marketing and advertising
- Procter & Gamble
- Background and structure
- Strategy and financial performance
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- Figure 32: Key financials for Procter & Gamble (health and beauty care) Ltd, 2012 and 2013
- Product range and innovation
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- Figure 33: Examples of new product launches by P&G in the colour cosmetics market, August 2013-May 2014
- Marketing and advertising
Brand Research
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- Brand map
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- Figure 34: Attitudes towards and usage of brands in the colour cosmetics sector, March 2014
- Correspondence analysis
- Brand attitudes
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- Figure 35: Attitudes, by colour cosmetics brand, March 2014
- Brand personality
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- Figure 36: Colour cosmetics brand personality – Macro image, March 2014
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- Figure 37: Colour cosmetics brand personality – Micro image, March 2014
- Brand experience
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- Figure 38: Colour cosmetics brand usage, March 2014
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- Figure 39: Satisfaction with various colour cosmetics brands, March 2014
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- Figure 40: Consideration of colour cosmetics brands, March 2014
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- Figure 41: Consumer perceptions of current colour cosmetics brand performance, March 2014
- Brand recommendation
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- Figure 42: Likely recommendation of various colour cosmetics brands, March 2014
Brand Communication and Promotion
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- Key points
- Spend trends downward
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- Figure 43: Main monitored media advertising spend on colour cosmetics, 2011-14
- Internet records the largest annual spend increase
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- Figure 44: Main monitored media advertising spend on colour cosmetics, by media type, 2011-13
- L’Oréal Paris increases adspend annually to lead market
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- Figure 45: Main monitored media advertising spend on colour cosmetics, by advertiser, 2011-13
- Garnier 5 Second Blur primer boosts correctors adspend
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- Figure 46: Main monitored media advertising spend on colour cosmetics, by top 10 products for 2013, 2012 and 2013
Channels to Market
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- Key points
- Pharmacies and drugstores lead the market
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- Figure 47: UK retail value sales of colour cosmetics, by outlet type, 2012 and 2013
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- Figure 48: ‘Latest Finds’ display, Boots London Fleet Street store, May 2014
- Department store initiatives help boost make-up sales
- Savvy shopping boosts online sales
The Consumer – Product Usage
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- Key points
- Nail polish posts largest user base growth
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- Figure 49: Colour cosmetic product usage, March 2013 and May 2014
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- Figure 50: Superdrug nail displays, London Fleet Street store, May 2014
- Lip fashion goes matte
- Innovation in face
- Cosmetics near 100% penetration amongst 16-24s
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- Figure 51: Repertoire of colour cosmetics product usage, by age, May 2014
The Consumer – Price Points
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- Key points
- Base products most likely to be prestige purchases
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- Figure 52: Face colour cosmetic price point preferences, May 2014
- Point colour mostly purchased at a mass price point
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- Figure 53: Point colour cosmetic price point preferences, May 2014
The Consumer – Desired Product Attributes
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- Key points
- Strong interest in anti-ageing face colour
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- Figure 54: Face colour cosmetics desired product attributes, by age, may 2014
- Women look for eye colour which will not budge
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- Figure 55: Eye colour cosmetics desired product attributes, by age, may 2014
- Older women want long-lasting lips
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- Figure 56: Lip colour cosmetics desired product attributes, by age, may 2014
The Consumer – Attitudes Towards Face Make-up
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- Key points
- Young women are savvy Photoshop spotters
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- Figure 57: Attitudes towards face make-up, May 2014
- Brand loyalty is challenged by promotions
- Market responds to consumer desire for skin tone matching
- BB/CC cream vs foundation
The Consumer – Attitudes Towards Point Colour
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- Key points
- Natural look leads the way
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- Figure 58: Attitudes towards point colour, May 2014
- Opportunities for in-store experiences
- Point colour invites self-expression over fashion
The Consumer – Colour Spectrum
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- Key points
- Subtle tones preferred in lip colour
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- Figure 59: Colour spectrum preferences of lip colour cosmetics, May 2014
- Monochrome the favoured look for eyes
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- Figure 60: Colour spectrum preferences of eye colour cosmetics, May 2014
- Women most adventurous with nail colours
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- Figure 61: Colour spectrum preferences of nail colour cosmetics, May 2014
- Four in 10 women use only one lip colour
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- Figure 62: Repertoire of colour cosmetics spectrum preferences, May 2014
Appendix – Market Drivers
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- Figure 63: Natural skin tone, by demographics, May 2014
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Appendix – Who’s Innovating?
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- Figure 64: Top 10 product positioning claims of primers, 2013
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Appendix – Brand Research
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- Figure 65: Brand usage, March 2014
- Figure 66: Brand commitment, March 2014
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- Figure 67: Brand commitment, March 2014
- Figure 68: Brand diversity, March 2014
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- Figure 69: Brand satisfaction, March 2014
- Figure 70: Brand recommendation, March 2014
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- Figure 71: Brand attitude, March 2014
- Figure 72: Brand image – Macro image, March 2014
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- Figure 73: Brand image – Micro image, March 2014
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Appendix – The Consumer – Product Usage
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- Figure 74: Colour cosmetic product usage, May 2014
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- Figure 75: Most popular colour cosmetic product usage, by demographics, May 2014
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- Figure 76: Next most popular colour cosmetic product usage, by demographics, May 2014
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- Figure 77: Other colour cosmetic product usage, by demographics, May 2014
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- Figure 78: Least popular colour cosmetic product usage, by demographics, May 2014
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- Figure 79: Repertoire of colour cosmetic product usage, by demographics, May 2014
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- Figure 80: Desired product attributes – Face cosmetics, by most popular colour cosmetic product usage, May 2014
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- Figure 81: Desired product attributes – Face cosmetics, by next most popular colour cosmetic product usage, May 2014
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- Figure 82: Desired product attributes – Lip cosmetics, by colour cosmetic product usage, May 2014
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- Figure 83: Attitudes towards face make-up, by colour cosmetic product usage, May 2014
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- Figure 84: Attitudes towards point colour, by most popular colour cosmetic product usage, May 2014
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- Figure 85: Attitudes towards point colour, by next most popular colour cosmetic product usage, May 2014
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- Figure 86: Attitudes towards point colour, by other colour cosmetic product usage, May 2014
- Repertoire
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- Figure 87: Repertoire of colour cosmetic product usage, May 2014
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- Figure 88: Colour cosmetic product usage, by repertoire of colour cosmetic product usage, May 2014
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- Figure 89: Attitudes towards face make-up, by repertoire of colour cosmetic product usage, May 2014
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Appendix – The Consumer – Price Points
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- Figure 90: Top five product positioning claims of foundations/fluid illuminators, by price positioning, 2013
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- Figure 91: Colour cosmetic price point preferences, May 2014
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- Figure 92: Colour cosmetic price point preferences – BB/CC cream, by demographics, May 2014
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- Figure 93: Colour cosmetic price point preferences – Foundation, by demographics, May 2014
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- Figure 94: Colour cosmetic price point preferences – Concealer, by demographics, May 2014
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- Figure 95: Colour cosmetic price point preferences – Blusher, by demographics, May 2014
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- Figure 96: Colour cosmetic price point preferences – Bronzer, by demographics, May 2014
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- Figure 97: Colour cosmetic price point preferences – Mascara, by demographics, May 2014
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- Figure 98: Colour cosmetic price point preferences – Eyeliner, by demographics, May 2014
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- Figure 99: Colour cosmetic price point preferences – Eye shadow, by demographics, May 2014
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- Figure 100: Colour cosmetic price point preferences – Face powder, by demographics, May 2014
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- Figure 101: Colour cosmetic price point preferences – Lipstick, by demographics, May 2014
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- Figure 102: Colour cosmetic price point preferences – Lip gloss, by demographics, May 2014
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- Figure 103: Colour cosmetic price point preferences – Eyebrow definer, by demographics, May 2014
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- Figure 104: Colour cosmetic price point preferences – Nail polish, by demographics, May 2014
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- Figure 105: Attitudes towards face make-up, by most popular colour cosmetic price point preferences, May 2014
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- Figure 106: Attitudes towards face make-up, by next most popular colour cosmetic price point preferences, May 2014
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- Figure 107: Attitudes towards face make-up, by other colour cosmetic price point preferences, May 2014
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Appendix – The Consumer – Desired Product Attributes
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- Figure 108: Desired product attributes, May 2014
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- Figure 109: Most popular desired product attributes – Face cosmetics, by demographics, May 2014
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- Figure 110: Next most popular desired product attributes – Face cosmetics, by demographics, May 2014
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- Figure 111: Other desired product attributes – Face cosmetics, by demographics, May 2014
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- Figure 112: Most popular desired product attributes – Eye cosmetics, by demographics, May 2014
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- Figure 113: Next most popular desired product attributes – Eye cosmetics, by demographics, May 2014
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- Figure 114: Other desired product attributes – Eye cosmetics, by demographics, May 2014
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- Figure 115: Most popular desired product attributes – Lip cosmetics, by demographics, May 2014
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- Figure 116: Next most popular desired product attributes – Lip cosmetics, by demographics, May 2014
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- Figure 117: Other desired product attributes – Lip cosmetics, by demographics, May 2014
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Appendix – The Consumer – Attitudes Towards Face Make-up
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- Figure 118: Attitudes towards face make-up, May 2014
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- Figure 119: Most popular attitudes towards face make-up, by demographics, May 2014
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- Figure 120: Next most popular attitudes towards face make-up, by demographics, May 2014
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- Figure 121: Desired product attributes – Face cosmetics, by most popular attitudes towards face make-up, May 2014
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- Figure 122: Desired product attributes – Face cosmetics, by next most popular attitudes towards face make-up, May 2014
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- Figure 123: Colour cosmetic price point preferences – BB/CC cream, by attitudes towards face make-up, May 2014
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- Figure 124: Colour cosmetic price point preferences – Foundation, by most popular attitudes towards face make-up, May 2014
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- Figure 125: Colour cosmetic price point preferences – Foundation, by next most popular attitudes towards face make-up, May 2014
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- Figure 126: Colour cosmetic price point preferences – Concealer, by most popular attitudes towards face make-up, May 2014
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- Figure 127: Colour cosmetic price point preferences – Concealer, by next most popular attitudes towards face make-up, May 2014
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- Figure 128: Colour cosmetic price point preferences – Blusher, by most popular attitudes towards face make-up, May 2014
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- Figure 129: Colour cosmetic price point preferences – Blusher, by next most popular attitudes towards face make-up, May 2014
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- Figure 130: Colour cosmetic price point preferences – Bronzer, by attitudes towards face make-up, May 2014
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- Figure 131: Colour cosmetic price point preferences – Mascara, by most popular attitudes towards face make-up, May 2014
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- Figure 132: Colour cosmetic price point preferences – Mascara, by next most popular attitudes towards face make-up, May 2014
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- Figure 133: Colour cosmetic price point preferences – Eyeliner, by most popular attitudes towards face make-up, May 2014
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- Figure 134: Colour cosmetic price point preferences – Eyeliner, by next most popular attitudes towards face make-up, May 2014
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- Figure 135: Colour cosmetic price point preferences – Eye shadow, by most popular attitudes towards face make-up, May 2014
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- Figure 136: Colour cosmetic price point preferences – Eye shadow, by next most popular attitudes towards face make-up, May 2014
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- Figure 137: Colour cosmetic price point preferences – Face powder, by most popular attitudes towards face make-up, May 2014
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- Figure 138: Colour cosmetic price point preferences – Face powder, by next most popular attitudes towards face make-up, May 2014
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- Figure 139: Colour cosmetic price point preferences – Lipstick, by most popular attitudes towards face make-up, May 2014
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- Figure 140: Colour cosmetic price point preferences – Lipstick, by next most popular attitudes towards face make-up, May 2014
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- Figure 141: Colour cosmetic price point preferences – Lip gloss, by most popular attitudes towards face make-up, May 2014
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- Figure 142: Colour cosmetic price point preferences – Lip gloss, by next most popular attitudes towards face make-up, May 2014
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- Figure 143: Colour cosmetic price point preferences – Nail polish, by most popular attitudes towards face make-up, May 2014
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- Figure 144: Colour cosmetic price point preferences – Nail polish, by next most popular attitudes towards face make-up, May 2014
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Appendix – The Consumer – Attitudes Towards Point Colour
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- Figure 145: Attitudes towards point colour, May 2014
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- Figure 146: Most popular attitudes towards point colour, by demographics, May 2014
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- Figure 147: Next most popular attitudes towards point colour, by demographics, May 2014
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- Figure 148: Colour spectrum preferences – Lip colour cosmetics, by most popular attitudes towards point colour, May 2014
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- Figure 149: Colour spectrum preferences – Lip colour cosmetics, by next most popular attitudes towards point colour, May 2014
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- Figure 150: Colour spectrum preferences – Eye colour cosmetics, by most popular attitudes towards point colour, May 2014
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- Figure 151: Colour spectrum preferences – Eye colour cosmetics, by next most popular attitudes towards point colour, May 2014
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- Figure 152: Colour spectrum preferences – Nail colour cosmetics, by most popular attitudes towards point colour, May 2014
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- Figure 153: Colour spectrum preferences – Nail colour cosmetics, by next most popular attitudes towards point colour, May 2014
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Appendix – The Consumer – Colour Spectrum
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- Figure 154: Colour spectrum preferences, May 2014
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- Figure 155: Most popular colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
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- Figure 156: Next most popular colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
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- Figure 157: Other colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
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- Figure 158: Most popular colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
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- Figure 159: Next most popular colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
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- Figure 160: Other colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
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- Figure 161: Most popular colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
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- Figure 162: Next most popular colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
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- Figure 163: Other colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
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- Figure 164: Repertoire of lip colour cosmetics spectrum preferences, May 2014
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- Figure 165: Repertoire of eye colour cosmetics spectrum preferences, May 2014
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- Figure 166: Repertoire of nail colour cosmetics spectrum preferences, May 2014
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- Figure 167: Attitudes towards point colour, by repertoire of lip colour cosmetics spectrum preferences, May 2014
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- Figure 168: Attitudes towards point colour, by repertoire of eye colour cosmetics spectrum preferences, May 2014
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- Figure 169: Attitudes towards point colour, by repertoire of nail colour cosmetics spectrum preferences, May 2014
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- Figure 170: Repertoire of lip colour cosmetics spectrum preferences, by demographics, May 2014
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- Figure 171: Repertoire of eye colour cosmetics spectrum preferences, by demographics, May 2014
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- Figure 172: Repertoire of nail colour cosmetics spectrum preferences, by demographics, May 2014
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- Figure 173: Natural skin tone, May 2014
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- Figure 174: Colour spectrum preferences – Lip colour cosmetics, by natural skin tone, May 2014
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- Figure 175: Colour spectrum preferences – Eye colour cosmetics, by natural skin tone, May 2014
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- Figure 176: Colour spectrum preferences – Nail colour cosmetics, by natural skin tone, May 2014
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