Table of Contents
Executive Summary
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- Nation’s health
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- Figure 1: How healthy people think they are, April 2014
- Lack of motivation is the main obstacle to being healthier
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- Figure 2: Barriers to being healthy, April 2014
- Healthy eating the biggest focus
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- Figure 3: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
- Over four in ten adults cite internet as an influence
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- Figure 4: Sources of information for leading a healthy lifestyle, April 2014
- Usage of wearables is low, but interest is strong
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- Figure 5: Awareness and usage of wearable technology, April 2014
- What we think
Issues and Insights
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- Improving the health of full-time employees
- The facts
- The implications
- Increasing the adoption rate of wearable devices
- The facts
- The implications
- Turning around misconceptions about what it means to be healthy amongst young adults
- The facts
- The implications
Trend Application
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- Trend: Collective Intelligence
- Trend: Totophobia
- Trend: The Big Issue
Market Drivers
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- Key points
- Adult obesity rate
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- Figure 6: Trends in Body Mass Index (BMI), England, 2002-12
- Obesity by age
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- Figure 7: Body Mass Index (BMI) by age group, England, 2012
- Popularity of plastic surgery rises as economy improves
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- Figure 8: Types of cosmetic procedures performed by BAAPS cosmetic surgeons, 2012 and 2013
- Trends in cigarette smoking
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- Figure 9: Trends in self-reported cigarette smoking status, England, 2002-12
- Trends in alcohol consumption
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- Figure 10: Trends in estimated alcohol consumption on heaviest drinking day in the last week, England, 2002-12
- Trends in fruit and vegetable consumption
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- Figure 11: Trends in daily fruit and vegetable consumption (mean number of portions), England, 2002-11
The Consumer – Nation’s Health
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- Key points
- Changing standards of what it means to be healthy
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- Figure 12: How healthy people think they are, April 2014
- How to make exercise appealing to young women
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- Figure 13: How healthy people think they are, by gender and age, April 2014
- Men worry about health in middle age, but could start taking interest earlier
- ‘Community effect’ on people’s health
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- Figure 14: How healthy people think they are, by household income, April 2014
The Consumer – Barriers to Being Healthy
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- Key points
- Lack of motivation is the main obstacle to being healthier
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- Figure 15: Barriers to being healthy, April 2014
- Motivating young females to take greater interest in their health
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- Figure 16: Barriers to being healthy, by age, April 2014
- Two thirds of adults only need to overcome one or two barriers
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- Figure 17: Number of barriers to being healthy, April 2014
- Virtuous cycle of healthy habits
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- Figure 18: Barriers to being healthy, by how healthy people think they are, April 2014
The Consumer – Changes in Healthy/Unhealthy Habits
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- Key points
- Fresh produce consumption as a marker of overall health
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- Figure 19: Healthy and unhealthy habits over the past month, April 2014
- Women show more interest in nutrition
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- Figure 20: Healthy and unhealthy habits over the past month, by gender, April 2014
- Increasing physical activity amongst office workers
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- Figure 21: Healthy and unhealthy habits over the past month, by gender, April 2014
- Healthy eating the biggest priority
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- Figure 22: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
- Proactive approach amongst healthy adults
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- Figure 23: Healthy and unhealthy habits over the past month, by how healthy people think they are, April 2014
The Consumer – Healthy Lifestyle Influencers
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- Key points
- Over four in ten adults turn to internet in search of health information
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- Figure 24: Sources of information for leading a healthy lifestyle, April 2014
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- Figure 25: Screenshot of Talkspace service, June 2014
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- Figure 26: Screenshot of HealthSpot station, June 2014
- Young adults put more trust in social and mobile health sources
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- Figure 27: Sources of information for leading a healthy lifestyle, by age, April 2014
- Arming consumers with necessary advice about health
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- Figure 28: Sources of information for leading a healthy lifestyle, by how healthy people think they are, April 2014
The Consumer – Usage of Wearable Technology and Health-related Mobile Apps
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- Key points
- Low uptake of health mobile apps, despite many of them being free to use
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- Figure 29: Awareness and usage of health-related mobile apps, April 2014
- Usage of wearables is low, but interest is strong
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- Figure 30: Awareness and usage of wearable technology, April 2014
- Where next for wearable technology?
The Consumer – Attitudes towards Leading a Healthy Lifestyle
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- Key points
- Over a quarter believe that healthy eating is too costly
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- Figure 31: Attitudes towards leading a healthy lifestyle, April 2014
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- Figure 32: ‘Good and Cheap: Eat Well on $4 a Day’ Kickstarter campaign, June 2014
- A third of 16-24 females think being slim is a sign of good health
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- Figure 33: Attitudes towards leading a healthy lifestyle, by gender, April 2014
- Schools’ responsibility for children’s health
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- Figure 34: Attitudes towards leading a healthy lifestyle, by parenting status and age of children, April 2014
- Unhealthy habits catch up with older males
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- Figure 35: Attitudes towards visiting the GP, by age, April 2014
- Healthy people invest in their wellbeing
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- Figure 36: Attitudes towards leading a healthy lifestyle, by how healthy people think they are, April 2014
Appendix – Market Drivers
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- Figure 37: Trends in the age structure of the UK population, 2009-19
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Appendix – The Consumer – Demographic Overview
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- Figure 38: Demographic overview – Gender and age, April 2014
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- Figure 39: Demographic overview – Age within gender (men), April 2014
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- Figure 40: Demographic overview – Age within gender (women), April 2014
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- Figure 41: Demographic overview – Region, April 2014
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- Figure 42: Demographic overview – Working status, April 2014
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- Figure 43: Demographic overview – Social grade, April 2014
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- Figure 44: Demographic overview – Highest level of education, April 2014
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- Figure 45: Demographic overview – Annual household income, April 2014
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- Figure 46: Demographic overview – Presence of children in the household, April 2014
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- Figure 47: Demographic overview – Financial situation, April 2014
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Appendix – The Consumer – Nation’s Health
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- Figure 48: How healthy people think they are, April 2014
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- Figure 49: How healthy people think they are, by demographics, April 2014
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- Figure 50: Barriers to being healthy, by how healthy people think they are, April 2014
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- Figure 51: Healthy habits, by how healthy people think they are, April 2014
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- Figure 52: Changes in healthy habits, by how healthy people think they are, April 2014
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- Figure 53: Sources of information for leading a healthy lifestyle, by how healthy people think they are, April 2014
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- Figure 54: Attitudes towards leading a healthy lifestyle, by how healthy people think they are, April 2014
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Appendix – The Consumer – Barriers to Being Healthy
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- Figure 55: Barriers to being healthy, April 2014
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- Figure 56: Barriers to being healthy, by demographics, April 2014
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- Figure 57: Healthy habits, by barriers to being healthy, April 2014
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- Figure 58: Changes in healthy habits, by barriers to being healthy, April 2014
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- Figure 59: Attitudes towards leading a healthy lifestyle, by barriers to being healthy, April 2014
- Repertoire of barriers to being healthy
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- Figure 60: Repertoire of barriers to being healthy, April 2014
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- Figure 61: Repertoire of barriers to being healthy, by demographics, April 2014
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Appendix – The Consumer – Changes in Healthy/Unhealthy Habits
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- Figure 62: Healthy and unhealthy habits over the past month, April 2014
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- Figure 63: Changes in healthy and unhealthy habits, April 2014
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- Figure 64: Most popular healthy and unhealthy habits, by demographics, April 2014
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- Figure 65: Next most popular healthy and unhealthy habits, by demographics, April 2014
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- Figure 66: Other healthy and unhealthy habits, by demographics, April 2014
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- Figure 67: Changes in healthy and unhealthy habits – Eating fruit and/or vegetables, by demographics, April 2014
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- Figure 68: Changes in healthy and unhealthy habits – Cooking meals from scratch, by demographics, April 2014
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- Figure 69: Changes in healthy and unhealthy habits – Checking for healthier ingredients in food/drink products, by demographics, April 2014
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- Figure 70: Changes in healthy and unhealthy habits – Feeling particularly stressed, by demographics, April 2014
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- Figure 71: Changes in healthy and unhealthy habits – Exercising, by demographics, April 2014
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- Figure 72: Changes in healthy and unhealthy habits – Getting enough sleep, by demographics, April 2014
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- Figure 73: Changes in healthy and unhealthy habits – Counting calories, by demographics, April 2014
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- Figure 74: Changes in healthy and unhealthy habits – Taking vitamins and supplements, by demographics, April 2014
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- Figure 75: Changes in healthy and unhealthy habits – Eating junk food/fast food, by demographics, April 2014
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- Figure 76: Changes in healthy and unhealthy habits – Drinking alcoholic drinks^, by demographics, April 2014
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- Figure 77: Changes in healthy and unhealthy habits – Eating ready meals, by demographics, April 2014
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- Figure 78: Changes in healthy and unhealthy habits – Smoking cigarettes^, by demographics, April 2014
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Appendix – The Consumer – Healthy Lifestyle Influencers
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- Figure 79: Sources of information for leading a healthy lifestyle, April 2014
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- Figure 80: Most popular sources of information for leading a healthy lifestyle, by demographics, April 2014
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- Figure 81: Next most popular sources of information for leading a healthy lifestyle, by demographics, April 2014
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- Figure 82: Other sources of information for leading a healthy lifestyle, by demographics, April 2014
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Appendix – The Consumer - Usage of Wearable Technology and Health-related Mobile Apps
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- Figure 83: Awareness and usage of wearable technology and health-related mobile apps, April 2014
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- Figure 84: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app where I can store daily calorie intake^, by demographics, April 2014
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- Figure 85: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app to track my activity levels^, by demographics, April 2014
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- Figure 86: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app with healthy recipes and advice^, by demographics, April 2014
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- Figure 87: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that helps manage children’s health^^, by demographics, April 2014
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- Figure 88: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that suggests healthier food/drink alternatives by scanning the barcode^, by demographics, April 2014
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- Figure 89: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that helps with stress reduction^, by demographics, April 2014
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- Figure 90: Awareness and usage of wearable technology and health-related mobile apps – Wearable device that counts steps and tracks sleep, by demographics, April 2014
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- Figure 91: Awareness and usage of wearable technology and health-related mobile apps – Wearable device that tracks heart rate, blood pressure and movement, by demographics, April 2014
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- Figure 92: Awareness and usage of wearable technology and health-related mobile apps – Smartwatch with fitness functionality, by demographics, April 2014
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- Figure 93: Awareness and usage of wearable technology and health-related mobile apps, by how healthy people think they are, April 2014
- Repertoire of usage of wearable technology and health-related mobile apps-already use
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- Figure 94: Repertoire of awareness and usage of wearable technology and health-related mobile apps - Already use, April 2014
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- Figure 95: Repertoire of awareness and usage of wearable technology and health-related mobile apps - Interested in using, April 2014
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Appendix – The Consumer - Attitudes towards Leading a Healthy Lifestyle
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- Figure 96: Attitudes towards leading a healthy lifestyle, April 2014
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- Figure 97: Most popular attitudes towards leading a healthy lifestyle, by demographics, April 2014
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- Figure 98: Next most popular attitudes towards leading a healthy lifestyle, by demographics, April 2014
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