Healthy Lifestyles - UK - July 2014

INTRODUCTION
Methodology
Abbreviations
EXECUTIVE SUMMARY
Nation’s health
Figure 1: How healthy people think they are, April 2014
Lack of motivation is the main obstacle to being healthier
Figure 2: Barriers to being healthy, April 2014
Healthy eating the biggest focus
Figure 3: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
Over four in ten adults cite internet as an influence
Figure 4: Sources of information for leading a healthy lifestyle, April 2014
Usage of wearables is low, but interest is strong
Figure 5: Awareness and usage of wearable technology, April 2014
What we think
ISSUES AND INSIGHTS
Improving the health of full-time employees
The facts
The implications
Increasing the adoption rate of wearable devices
The facts
The implications
Turning around misconceptions about what it means to be healthy amongst young adults
The facts
The implications
TREND APPLICATION
Trend: Collective Intelligence
Trend: Totophobia
Trend: The Big Issue
MARKET DRIVERS
Key points
Adult obesity rate
Figure 6: Trends in Body Mass Index (BMI), England, 2002-12
Obesity by age
Figure 7: Body Mass Index (BMI) by age group, England, 2012
Popularity of plastic surgery rises as economy improves
Figure 8: Types of cosmetic procedures performed by BAAPS cosmetic surgeons, 2012 and 2013
Trends in cigarette smoking
Figure 9: Trends in self-reported cigarette smoking status, England, 2002-12
Trends in alcohol consumption
Figure 10: Trends in estimated alcohol consumption on heaviest drinking day in the last week, England, 2002-12
Trends in fruit and vegetable consumption
Figure 11: Trends in daily fruit and vegetable consumption (mean number of portions), England, 2002-11
THE CONSUMER – NATION’S HEALTH
Key points
Changing standards of what it means to be healthy
Figure 12: How healthy people think they are, April 2014
How to make exercise appealing to young women
Figure 13: How healthy people think they are, by gender and age, April 2014
Men worry about health in middle age, but could start taking interest earlier
‘Community effect’ on people’s health
Figure 14: How healthy people think they are, by household income, April 2014
THE CONSUMER – BARRIERS TO BEING HEALTHY
Key points
Lack of motivation is the main obstacle to being healthier
Figure 15: Barriers to being healthy, April 2014
Motivating young females to take greater interest in their health
Figure 16: Barriers to being healthy, by age, April 2014
Two thirds of adults only need to overcome one or two barriers
Figure 17: Number of barriers to being healthy, April 2014
Virtuous cycle of healthy habits
Figure 18: Barriers to being healthy, by how healthy people think they are, April 2014
THE CONSUMER – CHANGES IN HEALTHY/UNHEALTHY HABITS
Key points
Fresh produce consumption as a marker of overall health
Figure 19: Healthy and unhealthy habits over the past month, April 2014
Women show more interest in nutrition
Figure 20: Healthy and unhealthy habits over the past month, by gender, April 2014
Increasing physical activity amongst office workers
Figure 21: Healthy and unhealthy habits over the past month, by gender, April 2014
Healthy eating the biggest priority
Figure 22: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
Proactive approach amongst healthy adults
Figure 23: Healthy and unhealthy habits over the past month, by how healthy people think they are, April 2014
THE CONSUMER – HEALTHY LIFESTYLE INFLUENCERS
Key points
Over four in ten adults turn to internet in search of health information
Figure 24: Sources of information for leading a healthy lifestyle, April 2014
Figure 25: Screenshot of Talkspace service, June 2014
Figure 26: Screenshot of HealthSpot station, June 2014
Young adults put more trust in social and mobile health sources
Figure 27: Sources of information for leading a healthy lifestyle, by age, April 2014
Arming consumers with necessary advice about health
Figure 28: Sources of information for leading a healthy lifestyle, by how healthy people think they are, April 2014
THE CONSUMER – USAGE OF WEARABLE TECHNOLOGY AND HEALTH-RELATED MOBILE APPS
Key points
Low uptake of health mobile apps, despite many of them being free to use
Figure 29: Awareness and usage of health-related mobile apps, April 2014
Usage of wearables is low, but interest is strong
Figure 30: Awareness and usage of wearable technology, April 2014
Where next for wearable technology?
THE CONSUMER – ATTITUDES TOWARDS LEADING A HEALTHY LIFESTYLE
Key points
Over a quarter believe that healthy eating is too costly
Figure 31: Attitudes towards leading a healthy lifestyle, April 2014
Figure 32: ‘Good and Cheap: Eat Well on $4 a Day’ Kickstarter campaign, June 2014
A third of 16-24 females think being slim is a sign of good health
Figure 33: Attitudes towards leading a healthy lifestyle, by gender, April 2014
Schools’ responsibility for children’s health
Figure 34: Attitudes towards leading a healthy lifestyle, by parenting status and age of children, April 2014
Unhealthy habits catch up with older males
Figure 35: Attitudes towards visiting the GP, by age, April 2014
Healthy people invest in their wellbeing
Figure 36: Attitudes towards leading a healthy lifestyle, by how healthy people think they are, April 2014
APPENDIX – MARKET DRIVERS
Figure 37: Trends in the age structure of the UK population, 2009-19
APPENDIX – THE CONSUMER – DEMOGRAPHIC OVERVIEW
Figure 38: Demographic overview – Gender and age, April 2014
Figure 39: Demographic overview – Age within gender (men), April 2014
Figure 40: Demographic overview – Age within gender (women), April 2014
Figure 41: Demographic overview – Region, April 2014
Figure 42: Demographic overview – Working status, April 2014
Figure 43: Demographic overview – Social grade, April 2014
Figure 44: Demographic overview – Highest level of education, April 2014
Figure 45: Demographic overview – Annual household income, April 2014
Figure 46: Demographic overview – Presence of children in the household, April 2014
Figure 47: Demographic overview – Financial situation, April 2014
APPENDIX – THE CONSUMER – NATION’S HEALTH
Figure 48: How healthy people think they are, April 2014
Figure 49: How healthy people think they are, by demographics, April 2014
Figure 50: Barriers to being healthy, by how healthy people think they are, April 2014
Figure 51: Healthy habits, by how healthy people think they are, April 2014
Figure 52: Changes in healthy habits, by how healthy people think they are, April 2014
Figure 53: Sources of information for leading a healthy lifestyle, by how healthy people think they are, April 2014
Figure 54: Attitudes towards leading a healthy lifestyle, by how healthy people think they are, April 2014
APPENDIX – THE CONSUMER – BARRIERS TO BEING HEALTHY
Figure 55: Barriers to being healthy, April 2014
Figure 56: Barriers to being healthy, by demographics, April 2014
Figure 57: Healthy habits, by barriers to being healthy, April 2014
Figure 58: Changes in healthy habits, by barriers to being healthy, April 2014
Figure 59: Attitudes towards leading a healthy lifestyle, by barriers to being healthy, April 2014
Repertoire of barriers to being healthy
Figure 60: Repertoire of barriers to being healthy, April 2014
Figure 61: Repertoire of barriers to being healthy, by demographics, April 2014
APPENDIX – THE CONSUMER – CHANGES IN HEALTHY/UNHEALTHY HABITS
Figure 62: Healthy and unhealthy habits over the past month, April 2014
Figure 63: Changes in healthy and unhealthy habits, April 2014
Figure 64: Most popular healthy and unhealthy habits, by demographics, April 2014
Figure 65: Next most popular healthy and unhealthy habits, by demographics, April 2014
Figure 66: Other healthy and unhealthy habits, by demographics, April 2014
Figure 67: Changes in healthy and unhealthy habits – Eating fruit and/or vegetables, by demographics, April 2014
Figure 68: Changes in healthy and unhealthy habits – Cooking meals from scratch, by demographics, April 2014
Figure 69: Changes in healthy and unhealthy habits – Checking for healthier ingredients in food/drink products, by demographics, April 2014
Figure 70: Changes in healthy and unhealthy habits – Feeling particularly stressed, by demographics, April 2014
Figure 71: Changes in healthy and unhealthy habits – Exercising, by demographics, April 2014
Figure 72: Changes in healthy and unhealthy habits – Getting enough sleep, by demographics, April 2014
Figure 73: Changes in healthy and unhealthy habits – Counting calories, by demographics, April 2014
Figure 74: Changes in healthy and unhealthy habits – Taking vitamins and supplements, by demographics, April 2014
Figure 75: Changes in healthy and unhealthy habits – Eating junk food/fast food, by demographics, April 2014
Figure 76: Changes in healthy and unhealthy habits – Drinking alcoholic drinks^, by demographics, April 2014
Figure 77: Changes in healthy and unhealthy habits – Eating ready meals, by demographics, April 2014
Figure 78: Changes in healthy and unhealthy habits – Smoking cigarettes^, by demographics, April 2014
APPENDIX – THE CONSUMER – HEALTHY LIFESTYLE INFLUENCERS
Figure 79: Sources of information for leading a healthy lifestyle, April 2014
Figure 80: Most popular sources of information for leading a healthy lifestyle, by demographics, April 2014
Figure 81: Next most popular sources of information for leading a healthy lifestyle, by demographics, April 2014
Figure 82: Other sources of information for leading a healthy lifestyle, by demographics, April 2014
APPENDIX – THE CONSUMER - USAGE OF WEARABLE TECHNOLOGY AND HEALTH-RELATED MOBILE APPS
Figure 83: Awareness and usage of wearable technology and health-related mobile apps, April 2014
Figure 84: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app where I can store daily calorie intake^, by demographics, April 2014
Figure 85: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app to track my activity levels^, by demographics, April 2014
Figure 86: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app with healthy recipes and advice^, by demographics, April 2014
Figure 87: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that helps manage children’s health^^, by demographics, April 2014
Figure 88: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that suggests healthier food/drink alternatives by scanning the barcode^, by demographics, April 2014
Figure 89: Awareness and usage of wearable technology and health-related mobile apps – Mobile/tablet app that helps with stress reduction^, by demographics, April 2014
Figure 90: Awareness and usage of wearable technology and health-related mobile apps – Wearable device that counts steps and tracks sleep, by demographics, April 2014
Figure 91: Awareness and usage of wearable technology and health-related mobile apps – Wearable device that tracks heart rate, blood pressure and movement, by demographics, April 2014
Figure 92: Awareness and usage of wearable technology and health-related mobile apps – Smartwatch with fitness functionality, by demographics, April 2014
Figure 93: Awareness and usage of wearable technology and health-related mobile apps, by how healthy people think they are, April 2014
Repertoire of usage of wearable technology and health-related mobile apps-already use
Figure 94: Repertoire of awareness and usage of wearable technology and health-related mobile apps - Already use, April 2014
Figure 95: Repertoire of awareness and usage of wearable technology and health-related mobile apps - Interested in using, April 2014
APPENDIX – THE CONSUMER - ATTITUDES TOWARDS LEADING A HEALTHY LIFESTYLE
Figure 96: Attitudes towards leading a healthy lifestyle, April 2014
Figure 97: Most popular attitudes towards leading a healthy lifestyle, by demographics, April 2014
Figure 98: Next most popular attitudes towards leading a healthy lifestyle, by demographics, April 2014