Innovation is hugely important in the market for washing machines and tumble dryers as makers aim to stand out from their competitors. Manufacturers have been striving to make new machines more energy and water efficient, partly in response to government targets and also to cater for the demands of today’s consumers. Shoppers therefore have a wide range of choice including energy efficiency, water efficiency, size of wash load and advanced automation. So marketing messages need to explain the complexities of modern advances, while at the same time making the machines appear simple to use.
The way we live is changing. New homes are smaller and many more people are living in flats with restricted space. So we predict that demand for washer dryers will increase, as people seek more convenient ways to get the laundry dry.
Tumble dryers have suffered from an image of being energy-hungry, yet modern technology has slashed the running costs of a typical appliance. So marketing messages need to encourage people to look again at the tumble dryer and understand their running costs.
This report takes a look at what people want from their washing machines and tumble dryers. It also tracks the latest developments in the marketplace as well as looking at what is shaping customer spending habits.
Definitions
This report profiles the market for laundry appliances (washing machines, combined washers and dryers and tumble dryers) in the UK. It includes counter top washing machines for domestic use.
Excluded
Washers and dryers purchased for commercial or institutional use. Spin dryers.
Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.
Value figures throughout this report are at retail selling prices unless otherwise stated. Market sizes at 2013 prices are calculated using Mintel’s Household Goods deflator.
