Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of UK value sales of body, hand and foot care, 2009-19
- Market factors
- Companies, brands and innovation
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- Figure 2: New product development in the body, hand and foot care category, by segment, January 2009-April 2014
- The consumer
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- Figure 3: Product usage, March 2014
- Figure 4: Factors influencing purchase of body, hand and/or foot products, March 2014
- What we think
Issues and Insights
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- Increasing the low engagement of older consumers in the body care category
- The facts
- The implications
- Raising the importance of regular foot care to drive usage
- The facts
- The implications
- Men show interest and usage but could do with some help
- The facts
- The implications
Trend Application
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- Trend: Many Me’s
- Trend: Transumers
- Trend: East Meets West
Market Drivers
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- Key points
- Beauty from within?
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- Figure 5: Examples of beauty enhancing drinks launched in 2014 outside the UK
- Sun protection being taken more seriously
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- Figure 6: Users of suncare products in the past 12 months, 2012 and 2013
- Demographic shift
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- Figure 7: Trends in the age structure of the UK population, 2008-18
- Decline in unemployment
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- Figure 8: Employment and unemployment, by gender, 2008-18
Who’s Innovating?
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- Key points
- Decline in new launches in 2013
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- Figure 9: New product development in the body, hand and foot care category, by segment, January 2009-April 2014
- Body care
- Fragmented market
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- Figure 10: Body care, new launches by top ultimate companies, 2013
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- Figure 11: Examples of new launches in body care, 2013
- Moisturising/hydrating and botanical claims remain important
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- Figure 12: Body care, new launches by top claims, 2013 and January to April 2014
- Hand care
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- Figure 13: Hand care, new launches by top ultimate companies, 2013
- Greater free-from products
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- Figure 14: Hand care, new launches by top claims, January 2013-April 2014
- Figure 15: Moisturising hand care products, 2013
- Foot care
- Avon leads foot care launches
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- Figure 16: Foot care, new launches by top 10 ultimate companies, 2013
- Botanical and moisturising claims account for more than half of product launches
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- Figure 17: Foot care, new launches by top claims, January 2013-April 2014
Market Size and Forecast
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- Key points
- New launches boost the market in 2013
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- Figure 18: UK retail value sales of body, hand and foot care, at current and constant prices, 2009-19
- Figure 19: Best- and worst-case forecast of UK value sales of body, hand and foot care, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Overall growth in all segments
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- Figure 20: UK retail value sales of body, hand and foot care, 2012-13
- Body care
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- Figure 21: UK retail value sales of body care, by type, 2012-13
- Foot care
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- Figure 22: UK retail value sales of foot care, by type, 2012-13
Market Share
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- Key points
- NIVEA and Vaseline sales driven by quick-to-use launches
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- Figure 23: Brand shares in body care, years ending February, 2013 and 2014
- Consumers show willingness to spend more in hand care
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- Figure 24: Brand shares in hand care, February 2013-February 2014
- Foot care – Market share
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- Figure 25: Brand shares in foot care, February 2013- February 2014
Companies and Products
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- Unilever
- Background and structure
- Strategy and financial performance
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- Figure 26: Key financials for Unilever UK Limited, 2011-12
- Product range and innovation
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- Figure 27: Examples of new product launches by Unilever in the body, hand and foot care market, April 2013 to April 2014
- Marketing and advertising
- Beiersdorf
- Background and structure
- Strategy and financial performance
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- Figure 28: Beiersdorf UK Limited financial performance, 2011 and 2012
- Product range and innovation
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- Figure 29: Examples of new products by Beiersdorf in the body, hand and foot care market, April 2013 to April 2014
- Marketing and advertising
- Reckitt Benckiser
- Background and structure
- Strategy and financial performance
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- Figure 30: Reckitt Benckiser (global) financial performance, 2011-12
- Product range and innovation
- Marketing and advertising
- L’Oréal UK
- Background and structure
- Strategy and financial performance
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- Figure 31: L’Oréal (UK) Ltd financial performance, 2011-12
- Product range and innovation
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- Figure 32: Examples of new product launches by L’Oréal in the body, hand and foot care market, April 2013-April 2014
- Marketing and advertising
- Johnson & Johnson
- Background and structure
- Strategy and financial performance
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- Figure 33: Johnson & Johnson Limited financial performance, 2011-12
- Product range and innovation
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- Figure 34: Examples of new product launches by Johnson & Johnson in the body, hand and foot care market, April 2013 to April 2014
- Marketing and advertising
Brand Research
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- Brand map
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- Figure 35: Attitudes towards and usage of brands in the body, hand and foot care sector, March 2014
- Correspondence analysis
- Brand attitudes
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- Figure 36: Attitudes, by body, hand and foot care brand, March 2014
- Brand personality
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- Figure 37: Body, hand and foot care brand personality – macro image, March 2014
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- Figure 38: Body, hand and foot care brand personality – micro image, March 2014
- Brand experience
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- Figure 39: Body, hand and foot care brand usage, March 2014
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- Figure 40: Satisfaction with various body, hand and foot care brands, March 2014
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- Figure 41: Consideration of body, hand and foot care brands, March 2014
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- Figure 42: Consumer perceptions of current body, hand and foot care brand performance, March 2014
- Brand recommendation
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- Figure 43: Recommendation of selected body, hand and foot care brands, March 2014
Brand Communication and Promotion
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- Key points
- Slight decline in advertising spend in 2012 and 2013
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- Figure 44: Main monitored media advertising spend on body, hand and foot care, January 2010-April 2014
- Beiersdorf and Reckitt Benckiser are the biggest spenders
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- Figure 45: Main monitored media advertising spend on body, hand and foot care, by top advertisers, 2013
- Outdoor sees greatest investment in 2013
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- Figure 46: Main monitored advertising spend on body, hand and foot care, by media type, January 2012-April 2014
Channels to Market
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- Key points
- Grocery multiples lead the market
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- Figure 47: UK retail value sales of body, hand and foot care, by outlet type, 2012-13
The Consumer – Usage of Body, Hand and Foot Care Products
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- Key points
- Hand creams have the greatest penetration
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- Figure 48: Product usage, March 2014
- Offering extra benefits to professionals
- Women show higher use across most products
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- Figure 49: Product usage by gender, March 2014
- Is usage of foot files impacting usage of foot care products?
The Consumer – Purchase of Body, Hand and Foot Care Products
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- Key points
- Purchase drives usage
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- Figure 50: Main purchaser, March 2014
- Men take interest in body care
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- Figure 51: Factors influencing purchase of body, hand and/or foot products, March 2014
- Researching before buying specialist products
- Opportunities for premium products
The Consumer – Behaviours Related to Body Care
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- Key points
- Older people focused on moisturising
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- Figure 52: Behaviours related to body care, March 2014
- Young people are worried about their lifestyle
The Consumer – Behaviours Relating to Hand/Foot Care
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- Key points
- Encouraging young people to moisturise
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- Figure 53: Behaviours related to hand/foot care, March 2014
- Moisturising hands when washing dishes
- Concerns drives usage
Appendix – Who’s Innovating?
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- Figure 54: Body care, new launches by top companies, January 2012-April 2014
- Figure 55: Foot care, new launches by top companies, January 2012-April 2014
- Figure 56: Hand care, new launches by top companies, January 2012-April 2014
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Appendix – Market Share
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- Figure 57: Volume brand shares in body care, years ending February, 2013 and 2014
- Figure 58: Volume brand shares in hand care, years ending February, 2013 and 2014
- Figure 59: Volume brand shares in foot care, years ending February, 2013 and 2014
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Appendix – Brand Research
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- Figure 60: Brand usage, March 2014
- Figure 61: Brand commitment, March 2014
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- Figure 62: Brand momentum, March 2014
- Figure 63: Brand diversity, March 2014
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- Figure 64: Brand satisfaction, March 2014
- Figure 65: Brand recommendation, March 2014
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- Figure 66: Brand attitude, March 2014
- Figure 67: Brand image – macro image, March 2014
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- Figure 68: Brand image – micro image, March 2014
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Appendix – The Consumer – Usage of Body, Hand and Foot Care Products
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- Figure 69: Products usage, March 2014
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- Figure 70: Most popular products usage, by demographics, March 2014
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- Figure 71: Next most popular products usage, by demographics, March 2014
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- Figure 72: Other products usage, by demographics, March 2014
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- Figure 73: Demographics table
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Appendix – The Consumer – Purchase of Body, Hand and Foot Care Products
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- Figure 74: Main purchaser, March 2014
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- Figure 75: Main purchaser, by demographics, March 2014
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- Figure 76: Products usage, by main purchaser, March 2014
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- Figure 77: Factors influencing purchase of body, hand and/or foot products, March 2014
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- Figure 78: Most popular factors influencing purchase of body, hand and/or foot products, by demographics, March 2014
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- Figure 79: Next most popular factors influencing purchase of body, hand and/or foot products, by demographics, March 2014
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- Figure 80: Factors influencing purchase of body, hand and/or foot products, by selected products used, March 2014
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Appendix – The Consumer – Behaviours Related to Body Care
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- Figure 81: Behaviours related to body care, March 2014
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- Figure 82: Most popular behaviours related to body care, by demographics, March 2014
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- Figure 83: Next most popular behaviours related to body care, by demographics, March 2014
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- Figure 84: Products usage, by most popular behaviours related to body care, March 2014
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- Figure 85: Products usage, by next most popular behaviours related to body care, March 2014
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Appendix – The Consumer – Behaviours Relating to Hand/Foot Care
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- Figure 86: Behaviours related to hand/foot care, March 2014
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- Figure 87: Most popular behaviours related to hand/foot care, by demographics, March 2014
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- Figure 88: Next most popular behaviours related to hand/foot care, by demographics, March 2014
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- Figure 89: Other behaviours related to hand/foot care, by demographics, March 2014
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- Figure 90: Products usage, by most popular behaviours related to hand/foot care, March 2014
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- Figure 91: Products usage, by next most popular behaviours related to hand/foot care, March 2014
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