“Cases of ’illness of affluence’, such as obesity, diabetes, high blood pressure, are on the rise amongst urban Chinese residents owing to the advancement and fast pace of modern life. Meanwhile, mass industrialisation has made a bitter pill for the environment. The worsening air quality has led to an increase in cases of respiratory diseases in big cities like Beijing and Tianjin where the air pollution issue is most severe, while at the same time the root causes of numerous food safety issues have been found to be contaminated water diverted into the paddies.

The good news is that consumers are not only becoming aware of these health threats brought by urbanisation, according to Mintel’s research finding, but a majority of them have also been taking action and trying to adopt healthy lifestyles to battle against them.

This report goes into details about understanding Chinese consumers' attitudes towards health and wellbeing. It covers aspects including eating, exercising, taking health supplements, etc., their behavioural changes as they move towards healthy lifestyles, as well as their motivations for staying healthy and the top health concerns varying by lifestage and demographics. These can be leveraged by companies dealing with health and wellbeing products/services to find opportunities for business growth.”