Table of Contents
Executive Summary
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- Market factors
- Generational divide in green attitudes
- Uniform labelling system rolls out
- Population changes need to be accommodated
- Innovation in the market
- New packaging has become a more important part of NPD post-2009
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- Figure 1: NPD in the UK food market, share of new launches, by launch type, 2009-14
- Consumer
- Being easy to open is the most important factor
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- Figure 2: Qualities considered important for food packaging, March 2014
- Glass scores highest on reusability
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- Figure 3: Attributes most commonly associated with different types of packaging, March 2014
- Figure 4: Attributes next most commonly associated with different types of packaging, March 2014
- Demand for greater clarity in labelling
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- Figure 5: Attitudes towards the labelling and design of food packaging, March 2014
- Recyclability is expected
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- Figure 6: Attitudes towards food packaging, March 2014
- What we think
Issues and Insights
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- Easy-open packaging offers a strong platform for brands to reach the UK’s ageing population
- The facts
- The implications
- Manufacturers should do more to change consumers’ negative attitudes towards packaging
- The facts
- The implications
- Incentives and proof are needed to encourage young consumers’ green behaviour
- The facts
- The implications
Trend Application
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- Trend: Minimize Me
- Trend: Extend My Brand
- Mintel Futures: Brand Intervention
Market Drivers
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- Key points
- Marked improvement in recycling rates, but still progress to be made
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- Figure 7: Household waste recycling rate in England, 2000/01-2012/13
- A generational divide in green attitudes
- More suppliers sign up to the uniform labelling system…
- …but consumers welcoming the scheme remain in the minority
- Demand for different packaging owing to demographic changes
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- Figure 8: Trends in the age structure of the UK population, 2008-13 and 2013-18
- Shift towards smaller households creates added-value opportunities
Strengths and Weaknesses
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- Strengths
- Weaknesses
Retailers’ and Manufacturers’ Green Initiatives
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- Key points
- The Courtauld Commitment
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- Figure 9: Results from the Courtauld Commitment 2, 2010-12
- Asda
- Tesco
- Waitrose
- Marks & Spencer
Who’s Innovating?
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- Key points
- New packaging has become a more important part of NPD post-2009
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- Figure 10: NPD in food, share of new launches, by launch type, 2009-14
- Manufacturers look to new pack sizes
- Shift towards flexible packaging
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- Figure 11: NPD in food, share of launches, by packaging type, 2009-14
- Figure 12: NPD in food, share of launches, by packaging material, 2009-14
- NPD in packaging to help extend shelf life
- Government and consumers look for packaging to protect food
- Extending shelf life
- ‘Smart’ packs
The Consumer – Important Qualities for Food Packaging
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- Key points
- Being easy to open is important
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- Figure 13: Qualities considered important for food packaging, March 2014
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- Figure 14: Selected qualities considered important for food packaging, by age, March 2014
- Half of consumers want packaging to keep food fresher for longer and to be resealable
- Relatively low levels of interest in green packaging
- Over-55s want to be able to see the product
- Ease of storage appeals to one in three
- On-the-go packaging and attractive designs hold most appeal to 16-34s
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- Figure 15: Consumers who consider packaging that allows for ease of use on the go and visually appealing design to be important qualities for food packaging, by age, March 2014
The Consumer – Attributes Associated with Different Types of Food Packaging
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- Key points
- Glass scores highest on reusability
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- Figure 16: Attributes associated with different types of food packaging, March 2014
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- Figure 17: Attributes most commonly associated with different types of packaging, March 2014
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- Figure 18: Attributes next most commonly associated with different types of packaging, March 2014
- Older consumers have most positive perceptions of cans
- Cardboard boxes are seen as convenient to dispose of and green
- Plastic pouches hold most appeal to the younger generation
The Consumer – Attitudes Towards Food Packaging
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- Key points
- Recyclability is expected
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- Figure 19: Attitudes towards food packaging, March 2014
- Over-55s take most precautions to avoid food waste
- Young people are most concerned about food waste
The Consumer – Attitudes Towards the Labelling and Design of Food Packaging
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- Key points
- Demand for greater clarity in labelling…
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- Figure 20: Attitudes towards the labelling and design of food packaging, March 2014
- …is uniformity the answer?
- Under-35s are most likely to want help in portion control
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- Figure 21: Attitudes towards smart packaging and QR codes, by age, March 2014
Appendix – The Consumer – Important Qualities for Food Packaging
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- Figure 22: Qualities considered important for food packaging, March 2014
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- Figure 23: Most popular qualities considered important for food packaging, by demographics, March 2014
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- Figure 24: Next most popular qualities considered important for food packaging, by demographics, March 2014
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- Figure 25: Other qualities considered important for food packaging, by demographics, March 2014
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Appendix – The Consumer – Attributes Associated with Different Types of Packaging
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- Figure 26: Attributes associated with different types of packaging, March 2014
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- Figure 27: Most popular attributes associated with different types of packaging – Glass, by demographics, March 2014
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- Figure 28: Next most popular attributes associated with different types of packaging – Glass, by demographics, March 2014
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- Figure 29: Other attributes associated with different types of packaging – Glass, by demographics, March 2014
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- Figure 30: Most popular attributes associated with different types of packaging – Aluminium cans, by demographics, March 2014
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- Figure 31: Next most popular attributes associated with different types of packaging – Aluminium cans, by demographics, March 2014
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- Figure 32: Other attributes associated with different types of packaging – Aluminium cans, by demographics, March 2014
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- Figure 33: Most popular attributes associated with different types of packaging – Cardboard box, by demographics, March 2014
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- Figure 34: Next most popular attributes associated with different types of packaging – Cardboard box, by demographics, March 2014
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- Figure 35: Other attributes associated with different types of packaging – Cardboard box, by demographics, March 2014
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- Figure 36: Most popular attributes associated with different types of packaging – Plastic bottles, by demographics, March 2014
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- Figure 37: Next most popular attributes associated with different types of packaging – Plastic bottles, by demographics, March 2014
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- Figure 38: Other attributes associated with different types of packaging – Plastic bottles, by demographics, March 2014
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- Figure 39: Most popular attributes associated with different types of packaging – Flexible plastic pouches, by demographics, March 2014
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- Figure 40: Next most popular attributes associated with different types of packaging – Flexible plastic pouches, by demographics, March 2014
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- Figure 41: Other attributes associated with different types of packaging – Flexible plastic pouches, by demographics, March 2014
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Appendix – The Consumer – Attitudes Towards Food Packaging
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- Figure 42: Attitudes towards food packaging, March 2014
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- Figure 43: Most popular attitudes towards food packaging, by demographics, March 2014
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- Figure 44: Next most popular attitudes towards food packaging, by demographics, March 2014
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- Figure 45: Other attitudes towards food packaging, by demographics, March 2014
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Appendix – The Consumer – Attitudes Towards the Labelling and Design of Food Packaging
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- Figure 46: Attitudes towards the labelling and design of food packaging, March 2014
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- Figure 47: Most popular attitudes towards the labelling and design of food packaging, by demographics, March 2014
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- Figure 48: Next most popular attitudes towards the labelling and design of food packaging, by demographics, March 2014
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- Figure 49: Other attitudes towards the labelling and design of food packaging, by demographics, March 2014
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