- Contents
- *Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Direct marketing creative
- Abbreviations and terms
- Abbreviations
- Terms
What you need to know
Total retail sales of men’s clothing reached $62.1 billion in 2013 and are expected to grow by 4% to reach $64.7 billion in 2014. Sales are project to rise by 20% between 2013 and 2018, reaching $74.8 billion in 2018. Many factors are likely to contribute to this growth including the growing Hispanic male population in the US, the rise of online and mobile shopping, and improved consumer confidence as a result of the growing economy.
Definition
This report builds on the analysis presented in Mintel’s Men’s Attitudes Toward Clothes Shopping – US, March 2012.
The purpose of this report is to identify the shopping behaviors and preferences among male shoppers when shopping for clothing. Clothing included in this report covers the following categories: jeans, pants/slacks, t-shirts, polo shirts, button-down shirts, sweaters, sport coats, suits, outerwear, shorts, workout clothes (shorts and shirts).
Underwear, sleepwear, footwear and accessories are excluded from this report.
Sales data
The Market Size and Forecast section: Total retail sales based on US Census Bureau, Economic Census; Bureau of Economic Analysis.
Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through GMI to explore consumer attitudes and behaviors toward shopping for men’s clothing. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted Feb. 13 - 25, 2014, among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results. Please note that our surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in our survey results.
Mintel has also analyzed data from Experian Marketing Services, using the NHCS (Simmons National Hispanic Consumer Study).
The Experian Marketing Services, Simmons NHCS was carried out during November 2012-December 2013 and the results are based on the sample of 10,264 men aged 18+, with results weighted to represent the US adult male population.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.
Direct marketing creative
All estimated mail volume data and consumer direct mail marketing creatives are provided by Mintel Comperemedia.
Mintel Comperemedia is a searchable competitive database tracking direct mail, print, and online advertising in the US and Canada, as well as email in the US. Comperemedia tracks information across nine sectors: Banking, Credit Card, Investments, Insurance, Mortgage and Loan, Telecom, Travel and Leisure, Retail, and Automotive.
For more information, please contact Account Services Management at 312.450.6353 or www.mintel.com.
Abbreviations
The following is a list of abbreviations used in this report:
| BMI | Body Mass Index |
| CEO | Chief Executive Officer |
| EDLP | Everyday Low Price |
| NHANES | National Health and Nutrition Examination Survey |
| NHCS | National Hispanic Consumer Study (Experian Marketing Services) |
| QR code | Quick Response code |
Terms
Generations are discussed within this report, and they are defined as:
| World War II/Swing generations | Members of the WWII generation were born in 1932 or before and are aged 82 or older in 2014. Members of the Swing Generation were born from 1933-1945 and are aged 69-81 in 2014. |
| Baby Boomers | The generation born between 1946 and 1964. In 2014, Baby Boomers are between the ages of 50 and 68. |
| Generation X | The generation born between 1965 and 1976. In 2014, Gen Xers are between the ages of 38 and 49. |
| Millennials* | Born between 1977 and 1994, Millennials are aged 20 to 37 in 2014. |
| iGeneration | Born between 1995 and 2007, members of iGen are aged 7 to 19 in 2014. |
| Emerging generation | The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2014 members of this as-yet unnamed generation are under age 7. |
* also known as Generation Y or Echo Boomers
In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows:
| CPI | The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer's dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates. The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars. Based on Bureau of Labor Statistics definition. |
