Table of Contents
Executive Summary
-
- The market
- Forecast
-
- Figure 1: UK retail sales of dairy drinks, milk and cream, by value, 2008-18
- Market factors
- Companies and brands
- Market share – White milk
-
- Figure 2: Estimated brand shares in the white milk market, by value and volume, 2013*
- Market share – Cream
-
- Figure 3: Estimated brand shares in the UK cream market, by value and volume, 2013*
- Market share – Flavoured milk
-
- Figure 4: Estimated brand shares in the UK flavoured milk market, by value and volume, 2013*
- Adspend
- Who’s innovating
- The consumer
- Milk is used universally
-
- Figure 5: Types of milk and milk drinks used personally in the last three months, January 2014
- Three in four adults use cream
-
- Figure 6: Cream usage in the last three months, January 2014
- Only two in five adults trust the dairy industry to purify milk
-
- Figure 7: Attitudes towards milk and cream, January 2014
-
- Figure 8: Attitudes towards milk and flavoured milk, January 2014
- What we think
Insights and Issues
-
- Milk price wars can damage retailers’ image
- The facts
- The implications
- Time for a grown-up sales pitch for flavoured milk
- The facts
- The implications
- Protein can help milk tap into breakfast and exercise
- The facts
- The implications
Trend Application
-
- Trend: Never Say Die
- Trend: Sense of the Intense
- Mintel Futures: Human
Market Drivers
-
- Key points
- Pricing and supply
- Supply chain continues to consolidate
- Farmgate milk prices show strong growth
-
- Figure 9: Farmgate price index – Monthly milk prices, 2008-13
- Tesco unleashes price war as other grocers follow suit
- Badger cull rollout abandoned
- Predicted growth in children aged 5-14 is good news for the market
-
- Figure 10: Projected trends in population growth, by age, 2013-18
- Consumer confidence recovering
-
- Figure 11: Monthly consumer confidence index, January 2008-March 2014
Who’s Innovating?
-
- Key points
- NPD growth in 2013 centres on soya drinks and flavoured milk
-
- Figure 12: New product launches within the UK dairy drinks, milk and cream market, by sub-category, 2010-13
- Innovation swings from own-label to brands
-
- Figure 13: New product launches within the UK dairy drinks, milk and cream market, by company (top 10), 2010-13
- Environmentally friendly claims grow but remain in demand
-
- Figure 14: New product launches within the UK dairy drinks, milk and cream market, by claims (top 10), 2010-13
- Cow’s milk alternatives look to health claims to drive demand
- Flavoured milk seeks to boost appeal among older adults
- FRijj rebrands premium range as FRijj Supreme…
- …and introduces more coffee flavours
- Upping the indulgence stakes
- Operators look to provide breakfast in a drink
- Sneakz Organic sneaks veggies into milkshakes
- Jelly Belly and Hello Kitty move into flavoured milk
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Market Size and Forecast
-
- Key points
- White milk helps market return to value growth in 2013
- Easing of price pressures sees value growth in white milk
- Cream volumes continue to fall
- Flavoured milk goes from strength to strength
-
- Figure 15: UK retail sales of dairy drinks, milk and cream, by value, by main segment, 2008-18
-
- Figure 16: UK retail sales of dairy drinks, milk and cream, by volume, by main segment, 2008-18
- Modest growth expected for the overall market
-
- Figure 17: UK retail sales and forecast of dairy drinks, milk and cream, by volume, 2008-18
-
- Figure 18: UK retail sales and forecast of dairy drinks, milk and cream, by value, 2008-18
- Forecast methodology
Market Segmentation
-
- Key points
- Growth in both value and volume of white milk
- Semi-skimmed milk retains its dominance
-
- Figure 19: Retail sales of white milk (fresh and long-life), by type, by value and volume, 2011-13
- Standard fresh milk still makes up more than 80p of every £1 spent
-
- Figure 20: Retail sales of fresh white milk, by type, by value, 2011-13
-
- Figure 21: Retail sales of fresh white milk, by type, by volume, 2011-13
- Fresh cream remains dominant segment
-
- Figure 22: Retail sales of cream, by type, by value, 2011-13
- Figure 23: Retail sales of cream, by type, by volume, 2011-13
Market Share
-
- Key points
- Own-label dominates in white milk
-
- Figure 24: Brand shares in the white milk market, by value and volume, 2013*
-
- Figure 25: Leading brands in the white milk market, value sales, 2012 and 2013
- Figure 26: Leading brands in the white milk market, volume sales, 2012 and 2013
- Elmlea edges further ahead
-
- Figure 27: Estimated brand shares in the UK cream market, by value and volume, 2013*
-
- Figure 28: Leading brands’ sales in the UK cream market, by value, 2012 and 2013
- Figure 29: Leading brands’ sales in the UK cream market, by volume, 2012 and 2013
- Leaders lose share in flavoured milk to new entrants
-
- Figure 30: Estimated brand shares in the UK flavoured milk market, by value and volume, 2013*
-
- Figure 31: Leading brands’ sales in the UK flavoured milk market, by value and volume, 2012 and 2013
- Figure 32: Leading brands’ sales in the UK flavoured milk market, by volume, 2012 and 2013
Companies and Products
-
- Alpro
- Background
- Recent activity
- Product range and innovation
- Marketing and promotion
- Arla Foods
- Background
- Recent activity
- Product range
- Product innovation
- Marketing and promotion
- Dairy Crest
- Background
- Recent activity
- Product range
- Product innovation
- Marketing and promotion
- FrieslandCampina
- Background
- Product range and innovation
- Marketing and promotion
- Müller Wiseman Dairies
- Background
- Recent activity
- Product range and innovation
- Marketing and promotion
- Nestlé UK Ltd.
- Background
- Product range and innovation
- Marketing and promotion
Brand Communication and Promotion
-
- Key points
- Arla Foods continues to dominate adspend
-
- Figure 33: Top 10 advertisers in the dairy drinks, milk and cream market, 2010-13
- Arla’s Cravendale ditches cats in favour of Barry the Biscuit Boy
- Almond milk gets the ad spotlight
- Dairy Council turns to hip-hop to Milk it in Chelsea
Consumer – Usage of Milk, Milk Drinks and Cream
-
- Key points
- Milk and milk drink usage
-
- Figure 34: Types of milk and milk drinks used personally in the last three months, January 2014
-
- Figure 35: Quantity of milk and milk drinks used personally in a typical week, January 2014
- Milk remains a diet staple
- Semi-skimmed milk retains its near universal usage
- Presence of children affects adults’ milk usage
- Plant-based milk usage is still low
- Cream usage
-
- Figure 36: Cream usage in the last three months, January 2014
- Double cream remains the most used type
- Cream can take cues from yellow fats to build associations with cooking
Consumer – Attitudes Towards Milk and Cream
-
- Key points
- Attitudes towards milk and cream
-
- Figure 37: Attitudes towards milk and cream, January 2014
- Consumers have little trust in the industry…
- …with supermarkets also facing doubts
- Strong demand for ‘grown-up’ products in flavoured milk
- Milk can appeal as a sports drink
- Low-fat cream could benefit from greater visibility
Consumer – Attitudes Towards Milk and Flavoured Milk
-
- Key points
- Attitudes towards milk and flavoured milk
-
- Figure 38: Attitudes towards milk and flavoured milk, January 2014
- Support for farmers and transparency are in high demand
- A place for fair trade milk?
- Three in five look for origin information
- Tapping into the breakfast occasion
- Smaller packs and sweeteners appeal in flavoured milk
Appendix – Market Size and Forecast
-
-
- Figure 39: UK retail sales of dairy drinks, milk and cream, by value and volume, 2008-18
- White milk
-
- Figure 40: UK retail sales of white milk (fresh and long-life), by value and volume, 2008-18
- Figure 41: UK retail sales and forecast of white milk, by value, 2008-18
- Figure 42: UK retail sales and forecast of white milk, by volume, 2008-18
- Cream
-
- Figure 43: UK retail sales of cream, by value and volume, 2008-18
- Figure 44: UK retail sales and forecast of dairy drinks, milk and cream, by volume, 2008-18
- Flavoured milk
-
- Figure 45: UK retail sales of flavoured milk, by value and volume, 2008-18
- Figure 46: UK retail sales and forecast of flavoured milk, by value, 2008-18
- Figure 47: UK retail sales and forecast of flavoured milk, by volume, 2008-18
- Figure 48: Retail sales of flavoured milk, by type, by value, 2011-13
- Figure 49: Retail sales of flavoured milk, by type, by volume, 2011-13
-
Appendix – Brand Communication and Promotion
-
-
- Figure 50: Adspend in the dairy drinks, milk and cream market, by media, 2010-13
-
Appendix – The Consumer – Usage of Milk and Milk Drinks
-
-
- Figure 51: Types of milk and milk drinks used personally, January 2014
-
- Figure 52: Most popular types of milk and milk drinks used personally, by demographics, January 2014
-
- Figure 53: Next most popular types of milk and milk drinks used personally, by demographics, January 2014
-
- Figure 54: Other types of milk and milk drinks used personally, by demographics, January 2014
-
- Figure 55: Repertoire of types of milk and milk drinks used personally, January 2014
-
- Figure 56: Repertoire of types of milk and milk drinks used personally, by demographics, January 2014
-
- Figure 57: Types of milk and milk drinks used personally, by repertoire of types of milk and milk drinks used personally, January 2014
-
- Figure 58: Most popular types of milk and milk drinks used by other members, by demographics, January 2014
-
- Figure 59: Next most popular types of milk and milk drinks used by other members, by demographics, January 2014
-
- Figure 60: Other types of milk and milk drinks used by other members, by demographics, January 2014
-
- Figure 61: Repertoire of types of milk and milk drinks used by other members, by demographics, January 2014
-
Appendix – The Consumer – Usage of Milk by Volume
-
-
- Figure 62: Milk usage, by volume, January 2014
-
- Figure 63: Milk usage, by volume, by demographics, January 2014
-
Appendix – The Consumer – Usage of Cream
-
-
- Figure 64: Cream usage in the last three months, January 2014
-
- Figure 65: Most popular cream usage in the last three months, by demographics, January 2014
-
- Figure 66: Next most popular cream usage in the last three months, by demographics, January 2014
-
- Figure 67: Other cream usage in the last three months, by demographics, January 2014
-
- Figure 68: Repertoire of usage of cream, January 2014
-
- Figure 69: Repertoire of usage of cream, by demographics, January 2014
-
- Figure 70: Cream usage in the last three months, by repertoire of usage of cream, January 2014
-
Appendix – The Consumer – Attitudes Towards Milk and Cream
-
-
- Figure 71: Attitudes towards milk and cream, January 2014
-
- Figure 72: Most popular attitudes towards milk and cream, by demographics, January 2014
-
- Figure 73: Next most popular attitudes towards milk and cream, by demographics, January 2014
-
- Figure 74: Attitudes towards milk and cream, by most popular types of milk and milk drinks used personally, January 2014
-
- Figure 75: Attitudes towards milk and cream, by next most popular types of milk and milk drinks used personally, January 2014
-
- Figure 76: Attitudes towards milk and cream, by other types of milk and milk drinks used personally, January 2014
-
- Figure 77: Attitudes towards milk and cream, by most popular types of cream used in the last three months, January 2014
-
- Figure 78: Attitudes towards milk and cream, by next most popular types of cream used in the last three months, January 2014
-
Appendix – The Consumer – Attitudes Towards Milk and Flavoured Milk
-
-
- Figure 79: Attitudes towards milk and flavoured milk, January 2014
-
- Figure 80: Agreement with the statement ‘More profit from sales of milk should go directly to the farmer’, by demographics, January 2014
-
- Figure 81: Agreement with the statement ‘I think of milk as a good source of protein’, by demographics, January 2014
-
- Figure 82: Agreement with the statement ‘Milk packaging should have more information about where the milk came from’, by demographics, January 2014
-
- Figure 83: Agreement with the statement ‘Milk sold in plastic packaging should be more environmentally friendly’, by demographics, January 2014
-
- Figure 84: Agreement with the statement ‘Dairy-based drinks with added protein or oats make a good breakfast’, by demographics, January 2014
-
- Figure 85: Agreement with the statement ‘More flavoured milk should contain natural sweeteners as opposed to sugar’, by demographics, January 2014
-
- Figure 86: Agreement with the statement ‘Dairy-based protein drinks are healthier than energy drinks’, by demographics, January 2014
-
- Figure 87: Agreement with the statement ‘Drinking hot milk helps make for a good night’s sleep’, by demographics, January 2014
-
- Figure 88: Agreement with the statement ‘I’d be keen to try milk designed especially for certain types of coffee’, by demographics, January 2014
-
- Figure 89: Agreement with the statement ‘There’s a lack of flavoured milk in small serving bottles/cartons’, by demographics, January 2014
-
- Figure 90: Agreement with the statement ‘Plant-based milk is healthier for you than cow’s milk’, by demographics, January 2014
-
- Figure 91: Attitudes towards milk (including flavoured milk), by most popular types of milk and milk drinks used personally, January 2014
-
- Figure 92: Attitudes towards milk (including flavoured milk), by next most popular types of milk and milk drinks used personally, January 2014
-
- Figure 93: Attitudes towards milk (including flavoured milk), by other types of milk and milk drinks used personally, January 2014
-
Back to top