Dairy Drinks, Milk and Cream - UK - April 2014
Dairy Drinks, Milk and Cream - UK - April 2014

“Reflecting the established role of milk as a household staple, volume sales have posted modest growth. Milk is not a go-to drink as a drink on its own, however a tailored breakfast or exercise proposition can offer a growth avenue for brands, and a justification for a price premium in the midst of the price pressures faced by the market.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Issues
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage of Milk, Milk Drinks and Cream
Consumer – Attitudes Towards Milk and Cream
Consumer – Attitudes Towards Milk and Flavoured Milk

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage of Milk and Milk Drinks
Appendix – The Consumer – Usage of Milk by Volume
Appendix – The Consumer – Usage of Cream
Appendix – The Consumer – Attitudes Towards Milk and Cream
Appendix – The Consumer – Attitudes Towards Milk and Flavoured Milk