Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of UK retail value sales of cough, cold and flu relief, medicated confectionery and allergy remedies, 2008-18
- Market factors
- Companies, brands and innovation
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- Figure 2: New product launches in the decongestive, cough, cold and flu relief, medicated confectionery and allergy relief remedies market, by sub-category, 2009-13
- Young adults most likely to be affected by cold and flu ailments
- Nearly three quarters seek OTC remedies for cough/sore throat
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- Figure 3: Treatments sought for cough/sore throat, cold and flu, November 2013
- A quarter of allergy sufferers view own-label as effective as branded
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- Figure 4: Attitudes and behaviours related to allergies, November 2013
- Consumers focus on preventing themselves from becoming ill
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- Figure 5: Behaviours during cold/flu season, November 2013
- What we think
Issues and Insights
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- Cold/flu brands could further target Millennials
- The facts
- The implications
- Hayfever sales reliant on weather
- The facts
- The implications
Trend Application
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- Trend: Transumers
- Trend: Influentials
- Mintel futures trend: Generation Next
Market Drivers
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- Key points
- Rise in population of 25-34s will boost the market
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- Figure 6: Trends in the age structure of the UK population, 2008-18
- One-person households offer opportunities for product innovations
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- Figure 7: UK households, by size, 2008-18
- Rise in employment
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- Figure 8: Employment and unemployment, by gender, 2008-18
- Colder winter in 2013
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- Figure 9: Mean annual temperatures and rainfall, winter (December-February), 2000-13
- High pollen levels of 2013
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- Figure 10: Mean annual temperatures and rainfall, summer (June-August), 2000-13
- Alcohol worsens hayfever symptoms
Who’s Innovating?
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- Key points
- Increase in product launch activity in 2013
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- Figure 11: New product launches in the decongestive, cough, cold and flu relief, medicated confectionery and allergy relief remedies market, by sub-category, 2009-13
- Figure 12: Examples of new product launches in the cold/flu category (including medicated confectionery), 2013
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- Figure 13: Examples of new allergy products launched in 2013
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- Figure 14: Examples of powder- and liquid-based cold and flu remedies, 2013
- Growth in own-label
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- Figure 15: New product launches in the decongestive, cough, cold and flu relief, medicated confectionery and allergy relief remedies market, brands vs own-label, 2012 and 2013
- Launches dependent on the season
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- Figure 16: Index of product launches in the decongestive, cough, cold and flu relief (excluding medicated confectionery), and allergy relief remedies market, by season, by sub-category, spring/summer 2009-autumn/winter 2013/14
- Product launch activity highly fragmented
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- Figure 17: Product launch activity in the decongestive, cough, cold and flu relief, medicated confectionery and allergy relief remedies market, by top 10 companies, 2009-13
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- Figure 18: Examples of products launched by Thornton & Ross, repackaged products, 2013
- Increase in botanical/herbal claims on cold/flu remedies
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- Figure 19: Decongestive, cough, cold and flu relief and medicated confectionery product launches, by top five claims, 2009-13
- Figure 20: Product launches with botanical/herbal claims, 2013-14
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- Figure 21: Examples of medicated confectionery products launched carrying low/no/reduced sugar claims, 2013
- Rise in fragrance-free in allergy relief
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- Figure 22: Allergy relief product launches, by claims, 2009-13
Market Size and Forecast
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- Key points
- Strong growth in last two years
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- Figure 23: Value sales of cough, cold and flu relief, medicated confectionery and allergy remedies, 2008-18
- Slow and steady growth
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- Figure 24: Best- and worst-case forecast of UK retail value sales of cough, cold and flu relief, medicated confectionery and allergy remedies, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Allergy remedies see the biggest rise
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- Figure 25: Consumer spending in the cough, cold, flu and allergy remedies, by segment, 2012 and 2013
Market Share
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- Key points
- Decongestants boosted by hayfever sufferers
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- Figure 26: Retail value sales of cold, flu and decongestant remedies, by brand, 2012 and 2013
- Advertising campaigns drive sales of medicated confectionery brands
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- Figure 27: Retail value sales of medicated confectionery, by brand, 2012 and 2013
- Small brands see greatest rise in cough liquids segment
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- Figure 28: Retail value sales of cough liquids, by brand, 2012 and 2013
- Allergy remedy brands enjoy growth
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- Figure 29: Retail value sales of allergy remedies, by brand, 2012 and 2013
Companies and Products
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- Alliance Boots
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- Figure 30: Alliance Boots financial performance, 2012 and 2013
- GlaxoSmithKline
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- Figure 31: GlaxoSmithKline UK Limited financial performance, 2011 and 2012
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- Figure 32: Examples of new product launches by GlaxoSmithKline in the UK cough, cold, flu and allergy market, January 2013-February 2014
- Johnson & Johnson
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- Figure 33: McNeil Healthcare (UK) Limited financial performance, 2011 and 2012
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- Figure 34: Examples of new product launches by McNeil Consumer Healthcare in the UK cough, cold, flu and allergy market, January 2013-February 2014
- Procter & Gamble
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- Figure 35: Procter & Gamble (Health and Beauty Care) Ltd financial performance, 2011 and 2012
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- Figure 36: Examples of new product launches by Procter & Gamble in the UK cough, cold, flu and allergy market, January 2013-February 2014
- Reckitt Benckiser
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- Figure 37: Reckitt Benckiser Healthcare (UK) Limited financial performance, 2011 and 2012
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- Figure 38: Examples of new product launches by Reckitt Benckiser in the UK cough, cold, flu and allergy market, January 2013-February 2014
Brand Communication and Promotion
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- Key points
- Adspend up in 2013
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- Figure 39: Main media advertising expenditure on cold, flu, decongestant remedies (including medicated confectionery) and allergy relief, 2009-13
- Seasonal marketing matches product launch activity
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- Figure 40: Main media advertising expenditure on cold, flu, decongestant remedies (including medicated confectionery) and allergy relief, by season, spring/summer 2009-autumn/winter 2013/14
- Reckitt Benckiser the biggest advertiser
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- Figure 41: Main media advertising expenditure on cold, flu, decongestant remedies (including medicated confectionery) and allergy relief, % by company, 2009-13
- Lemsip accounts for a quarter of cold/flu advertising expenditure
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- Figure 42: Main media advertising expenditure on cold, flu and decongestant remedies, % by brand, 2013
- Allergy relief adspend dominated by branded activity
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- Figure 43: Main media advertising expenditure on allergy relief remedies, % by brand, 2013
Brand Perceptions and Social Media
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- Brand perceptions
- Key brand metrics
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- Figure 44: Key brand metrics, January 2014
- Brand map
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- Figure 45: Attitudes towards and usage of brands in the cold, flu and allergy remedy sector, January 2014
- Correspondence analysis
- Brand attitudes
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- Figure 46: Attitudes, by cold, flu and allergy remedy brand, January 2014
- Brand personality
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- Figure 47: Cold, flu and allergy remedy brand personality – Macro image, January 2014
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- Figure 48: Cold, flu and allergy remedy brand personality – Micro image, January 2014
- Brand usage
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- Figure 49: Cold, flu and allergy remedy brand usage, January 2014
- Brand experience
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- Figure 50: Cold, flu and allergy remedy brand experience, January 2014
- Social media and online buzz
- Social media metrics
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- Figure 51: Social media metrics of selected cold, flu and allergy remedy brands, January 2014
- Online mentions
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- Figure 52: Online mentions of selected cold, flu and allergy remedy brands, March 2013-February 2014
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- Figure 53: Mentions around colds, flu and allergies, by week, March 2013-February 2014
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- Figure 54: Advertising spend of selected cold, flu and allergy remedy brands, March 2011-March 2014
- Where discussion on brands is occurring
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- Figure 55: Media through which selected cold, flu and allergy remedy brands are discussed, March 2013-February 2014
- Topics of discussion
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- Figure 56: Topics of discussion around cold, flu and allergy illness, March 2013-February 2014
- Analysis by brand
- Olbas
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- Figure 57: Topic cloud around mentions of Olbas, March 2013-February 2014
- Sudafed
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- Figure 58: Topic cloud around mentions of Sudafed, March 2014-February 2014
- Benadryl
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- Figure 59: Topic cloud of mentions around Benadryl, March 2013-February 2014
- Covonia
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- Figure 60: Topic cloud around mentions of Covonia, March 2013-February 2014
- Clarityn
Channels to Market
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- Key points
- Grocery channel continues to lead
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- Figure 61: UK retail value sales of cough, cold and flu relief, medication confectionery and allergy remedies, by outlet type, 2012 and 2013
The Consumer – Ailments Suffered
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- Key points
- Young adults most likely to be affected by cold and flu ailments
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- Figure 62: Ailments suffered, November 2013
- Households with children significantly more likely to suffer from flu
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- Figure 63: Ailments suffered, by presence of children in the house, November 2013
- Hayfever dominates allergy problems
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- Figure 64: Ailments suffered, November 2013
- Higher incidence of allergies among younger consumers
- Pollution increases allergies amongst urbanites
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- Figure 65: Ailments suffered, by area of residence, November 2013
- Opportunity to parcel cold/flu and allergy remedies together
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- Figure 66: Repertoire of ailments suffered, including cough, cold, flu, sore throat, and all non-food allergies, November 2013
The Consumer – Treatments Sought
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- Key points
- Nearly three quarters seek OTC remedies for cough/sore throat
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- Figure 67: Treatments sought for cough/sore throat, cold and flu, November 2013
- Younger adults reliant on prescription remedies
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- Figure 68: Treatments sought for cough/sore throat, cold and flu, November 2013
- Women reach for non-prescription pain medication
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- Figure 69: Use of ‘Non-prescription pain medication” for cough/sore throat, cold and flu, by gender, November 2013
- Hayfever sufferers more likely to use oral OTC medicines
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- Figure 70: Treatments sought for indoor allergies and hayfever, November 2013
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- Figure 71: Examples of product packaging for allergy relief products that specify the different allergies they can protect users from, 2013
- Encouraging increase in usage of nasal sprays
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- Figure 72: Treatments sought for indoor allergies and hayfever, November 2013
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- Figure 73: Examples of alternative-format allergy relief products, 2013
The Consumer – Behaviours during Cold/Flu Season
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- Key points
- Consumers focus on preventing themselves from becoming ill
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- Figure 74: Behaviours during cold/flu season, November 2013
- Women more likely to prepare ahead of cold and flu
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- Figure 75: Behaviours during cold/flu season, by gender, November 2013
- Men need a helping hand
- Allergy sufferers keen users of antibacterial hand gel
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- Figure 76: Carriers of hand sanitiser during cold/flu season, by allergy suffered, November 2013
- Families use hand gel to ward off germs
The Consumer – Attitudes and Behaviours Related to Allergies
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- Key points
- A quarter of allergy sufferers view own-label as effective as branded
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- Figure 77: Attitudes and behaviours related to allergies, November 2013
- Opportunity to encourage greater preparation for allergy season
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- Figure 78: Agreement with the statement “I keep track of pollen levels during pollen season^”, by age, November 2013
- Skin allergies triggered by cosmetics
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- Figure 79: Agreement with the statements “I worry about the effect chemicals I use on my skin are having on my allergies” and “I am suffering more from allergies now than I was two to three years ago”, by ailment type, November 2014
The Consumer – Purchase Influencers
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- Key points
- Consumers influenced by personal experience
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- Figure 80: Important factors when shopping for non-prescription cough/cold/flu/allergy remedies, November 2013
- Flu sufferers reach for fast-acting treatments
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- Figure 81: Important factors when shopping for non-prescription cough/cold/flu/allergy remedies, by ailments, November 2013
- Younger adults seek on-the-go relief
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- Figure 82: Consumers influenced by “Easy to use on the go” claims when shopping for non-prescription cough/cold/flu/allergy remedies, by age, November 2013
- Scope for more natural allergy relief products
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- Figure 83: Examples of products launched carrying low/no/reduced sugar claims, 2013
Appendix – Who’s Innovating?
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- Figure 84: New product launches in the decongestive, cough, cold and flu market, by format type, 2009-13
- Figure 85: New product launches in the allergy relief remedies market, by format type, 2009-13
- Figure 86: New product launches in the decongestive, cough, cold and flu (excluding medicated confectionery) and allergy relief market, own-label vs branded, 2012/13
- Figure 87: Index of product launches in the cough, cold and flu (excluding medicated confectionery) and allergy relief market, spring/summer 2009-autumn/winter 2013/14
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- Figure 88: Index of product launches in the cough, cold and flu (excluding medicated confectionery) and allergy relief market, spring/summer 2009-autumn/winter 2013/14 (continued)
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Appendix – Market Size and Forecast
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- Figure 89: Value sales of cough liquids, 2008-18
- Figure 90: Value sales of cold/flu remedies, 2008-18
- Figure 91: Value sales of medicated confectionery, 2008-18
- Figure 92: Value sales of allergy remedies, 2008-18
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Appendix – Brand Communication and Promotion
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- Figure 93: Main media advertising expenditure on cold, flu and decongestant remedies, by brand, 2013
- Figure 94: Main media advertising expenditure on allergy relief remedies, by brand, 2013
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Appendix – Brand Perceptions and Social Media
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- Figure 95: Brand usage, January 2014
- Figure 96: Brand commitment, January 2014
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- Figure 97: Brand diversity, January 2014
- Figure 98: Brand satisfaction, January 2014
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- Figure 99: Brand recommendation, January 2014
- Figure 100: Brand attitude, January 2014
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- Figure 101: Brand image – Macro image, January 2014
- Figure 102: Brand image – Micro image, January 2014
- Figure 103: Online mentions of selected cold, flu and allergy remedy brands, March 2013-February 2014
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- Figure 104: Mentions around cold, flu and allergy illnesses, March 2013-February 2014
- Figure 105: Topics of discussion around cold, flu and allergy illnesses, March 2013-February 2014
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Appendix – Demographic Overview
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- Figure 106: Working status, demographic groups, November 2013
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Appendix – The Consumer – Ailments Suffered
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- Figure 107: Ailments suffered, November 2013
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- Figure 108: Ailments suffered – Cough/sore throat, by demographics, November 2013
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- Figure 109: Ailments suffered – Non-food allergy, by demographics, November 2013
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- Figure 110: Ailments suffered – Cough, by demographics, November 2013
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- Figure 111: Ailments suffered – Cold, by demographics, November 2013
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- Figure 112: Ailments suffered – Flu, by demographics, November 2013
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- Figure 113: Ailments suffered – Sore throat, by demographics, November 2013
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- Figure 114: Ailments suffered – Hayfever/pollen allergy, by demographics, November 2013
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- Figure 115: Repertoire of ailments suffered, November 2013
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- Figure 116: Ailments suffered, by repertoire of ailments suffered, November 2013
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Appendix – The Consumer – Treatments Sought
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- Figure 117: Treatments sought, November 2013
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- Figure 118: Most popular treatments sought for cough/sore throat, by demographics, November 2013
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- Figure 119: Next most popular treatments sought for cough/sore throat, by demographics, November 2013
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- Figure 120: Other treatments sought for cough/sore throat, by demographics, November 2013
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- Figure 121: Most popular treatments sought for cold, by demographics, November 2013
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- Figure 122: Next most popular treatments sought for cold, by demographics, November 2013
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- Figure 123: Other treatments sought for cold, by demographics, November 2013
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- Figure 124: Most popular treatments sought for flu, by demographics, November 2013
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- Figure 125: Next most popular treatments sought for flu, by demographics, November 2013
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- Figure 126: Other treatments sought for flu, by demographics, November 2013
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- Figure 127: Most popular treatments sought hayfever, by demographics, November 2013
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- Figure 128: Next most popular treatments sought hayfever, by demographics, November 2013
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- Figure 129: Other treatments sought hayfever, by demographics, November 2013
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- Figure 130: Most popular treatments sought for indoor allergies, by demographics, November 2013
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- Figure 131: Next most popular treatments sought for indoor allergies, by demographics, November 2013
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- Figure 132: Other treatments sought for indoor allergies, by demographics, November 2013
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Appendix – The Consumer – Behaviours during Cold/Flu Season
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- Figure 133: Behaviours during cold/flu season, November 2013
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- Figure 134: Most popular behaviours during cold/flu season, by demographics, November 2013
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- Figure 135: Next most popular behaviours during cold/flu season, by demographics, November 2013
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- Figure 136: Behaviours during cold/flu season, by ailments suffered – Non-food allergy, November 2013
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Appendix – The Consumer – Attitudes and Behaviours Related to Allergies
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- Figure 137: Attitudes and behaviours related to allergies, November 2013
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- Figure 138: Most popular attitudes and behaviours related to allergies, by demographics, November 2013
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- Figure 139: Next most popular attitudes and behaviours related to allergies, by demographics, November 2013
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Appendix – The Consumer – Purchase Influencers
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- Figure 140: Important factors when shopping for non-prescription cough/cold/flu/allergy remedies, November 2013
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- Figure 141: Most important factors when shopping for non-prescription cough/cold/flu/allergy remedies, by demographics, November 2013
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- Figure 142: Next most important factors when shopping for non-prescription cough/cold/flu/allergy remedies, by demographics, November 2013
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- Figure 143: Other important factors when shopping for non-prescription cough/cold/flu/allergy remedies, by demographics, November 2013
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