Table of Contents
Introduction
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- Definition
- Report structure
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Total retail market for instant noodles and forecast, 2008-18
- Companies and brands
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- Figure 2: Company retail market share by volume (%), 2012-13
- The consumer
- The key packaged noodle consumer segments
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- Figure 3: Packaged noodle target segments, December 2013
- The key instant noodle consumer segments
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- Figure 4: Instant noodle target segments, December 2013
- Key issues
- Consumers are demanding more healthy noodle options
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- Figure 5: Important consideration factors when buying packaged noodles, December 2013
- Interesting flavours to excite instant noodle eaters
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- Figure 6: Attitudes towards instant noodles flavour, December 2013
- Variety of textures and side dishes to create new interest
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- Figure 7: Attitudes towards packaged noodles textures and side dishes, December 2013
- Convenience and low cost no longer key draw
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- Figure 8: Important consideration factors when buying instant noodles, December 2013
- What we think
The Market
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- Key points
- Market size and forecast
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- Figure 9: Total retail market for instant noodles and forecast, 2008-18
- Market segmentation
- Cup/bowl noodles increasing market share through convenience
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- Figure 10: Instant Noodles: Retail market segmentation by volume and value, 2008-13
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- Figure 11: Proportion of new product launches, by packaging type and year, 2011-13
- Convenience and purity are key selling points
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- Figure 12: Proportion of new product launches, by type of product claims, 2011-13
- Figure 13: Important consideration factors when buying instant noodles, December 2013
- Is there room for more premium products?
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- Figure 14: Instant Noodles: Average retail unit price by market segmentation, 2008-13
- Figure 15: Proportion of new product launches, by type of product price point, 2011-13
- Market drivers
- New product launches slowing
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- Figure 16: Proportion of new product launches, 2011-13
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- Figure 17: Proportion of total new product launches, by launch type, 2011-13
- Figure 18: Proportion of new product launches, by launch type and year, 2011-13
Companies and Brands
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- Key points
- Brand share
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- Figure 19: Instant Noodles: Company retail market share by volume (%), 2012-13
- Figure 20: Instant Noodles: Company retail market share by volume (%), 2012-13
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- Figure 21: Instant Noodles: Company retail market share by value (%), 2012-13
- Figure 22: China – Instant Noodles: Company retail market share by value (%), 2012-13
- Figure 23: Proportion of new product launches, by brand/company, 2011-13
- Advertising and innovation
- Advertising becoming more innovative
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- Figure 24: Important consideration factors when buying instant noodles, by demographics, December 2013
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- Figure 25: Attitudes towards instant noodles flavour, by demographics, December 2013
- Still more room for flavour innovation
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- Figure 26: Important consideration factors when buying instant noodles, December 2013
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- Figure 27: Proportion of new product launches, by product flavours, 2011-13
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- Figure 28: Attitudes towards instant noodles, December 2013
- Packaging innovation to help stand out from the crowd
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- Figure 29: Proportion of new product launches, by product packaging type, 2011-13
- Figure 30: Proportion of new product launches, by product packaging type and year, 2011-13
- Private label makes its mark
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- Figure 31: Important consideration factors when buying packaged noodles, December 2013
- Companies
- Tingyi Holdings Ltd
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- Figure 32: Tingyi (Cayman Islands) Holding Corporation financial results, 2011-12, Q3 2012-Q3 2013
- Uni-President Group
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- Figure 33: Uni-President financial results, 2011-12
- Jinmailang Nissin Foods Co., Ltd
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- Figure 34: Nissin Foods financial results, 2012-13
- Baixiang Food Group.
The Consumer – Key Noodle Consumer Segments
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- Key points
- Key packaged noodle consumer segments
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- Figure 35: Packaged noodle target segments, December 2013
- Key instant noodle consumer segments
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- Figure 36: Packaged noodle target segments, December 2013
The Consumer – Purchasing Frequency
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- Key points
- Key user frequency segments
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- Figure 37: Noodles eaten in the last 3 months, by user group, December 2013
- Frequency of packaged noodle use among key consumer segments
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- Figure 38: Packaged noodles eaten in the last 3 months, by key consumer segment, December 2013
- Frequency of instant noodle use among key consumer segments
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- Figure 39: Instant noodles eaten in the last 3 months, by target groups, December 2013
The Consumer – Purchasing Channels
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- Key points
- The key user shopping channels
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- Figure 40: Purchasing channels of noodles, December 2013
- Shopping channels used by demographics
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- Figure 41: Purchasing channels of noodles, by demographics, December 2013
- Shopping channels used by user frequency segments
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- Figure 42: Purchasing channels of noodles, by user frequency segments, December 2013
The Consumer – Purchasing Considerations when Buying Noodles
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- Key points
- Key packaged noodle user purchasing considerations
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- Figure 43: Important consideration factors when buying packaged noodles, December 2013
- User packaged noodle purchasing considerations among key consumer segments
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- Figure 44: Important consideration factors when buying packaged noodles, by key consumer segment, December 2013
- Key instant noodle user purchasing considerations
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- Figure 45: Important consideration factors when buying instant noodles, December 2013
- User instant noodle purchasing considerations among key consumer segments
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- Figure 46: Important consideration factors when buying instant noodles, by key target segments, December 2013
The Consumer – Attitudes Towards Instant Noodles
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- Key points
- What do instant noodle consumers believe?
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- Figure 47: Attitudes towards instant noodles, December 2013
- Key instant noodles consumer segment attitudes
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- Figure 48: Attitudes towards instant noodles, by key target segments, December 2013
Key Issue – Consumers are Demanding More Healthy Noodle Options
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- Key points
- Less bad, more good
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- Figure 49: Important consideration factors when buying packaged noodles, December 2013
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- Figure 50: Important health consideration factors when buying packaged and instant noodles, by user frequency, December 2013
- Health demands from packaged noodles by demographics
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- Figure 51: Important health consideration factors when buying packaged noodles, by demographics, December 2013
- Health attitudes towards packaged noodles
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- Figure 52: Attitudes towards packaged noodles, December 2013
- Packaged noodles health attitudes by demographics
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- Figure 53: Attitudes towards health aspects of packaged noodles, by demographics, December 2013
- Health attitudes towards instant noodles
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- Figure 54: Health attitudes towards instant noodles, December 2013
- Instant noodles health attitudes by demographics
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- Figure 55: Health attitudes towards instant noodles, by demographics, December 2013
- What does it mean?
Key Issue – Interesting Flavours to Excite Instant Noodle Eaters
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- Key points
- Flavour dominates among choice factors
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- Figure 56: Important consideration factors when buying instant noodles, December 2013
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- Figure 57: Important consideration factors when buying instant noodles, by demographics, December 2013
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- Figure 58: Important consideration factors when buying instant noodles, by key target consumer segments, December 2013
- Generally strong demand for more interesting flavours
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- Figure 59: Attitudes towards instant noodles flavour, December 2013
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- Figure 60: Proportion of new product launches, by product flavours, 2011-13
- Who wants these more interesting flavours?
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- Figure 61: Attitudes towards instant noodles flavour, by demographics, December 2013
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- Figure 62: Attitudes towards instant noodles flavour, by key consumer segments, December 2013
- What does it mean?
Key Issue – Variety of Textures and Side Dishes to Create new Interest
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- Key points
- Packaged noodles with more interesting textures and side dishes are welcome
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- Figure 63: Attitudes towards packaged noodles textures and side dishes, December 2013
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- Figure 64: Attitudes towards packaged noodles textures and side dishes, by demographics, December 2013
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- Figure 65: Attitudes towards packaged noodles textures and side dishes, by key consumer segment, December 2013
- Texture ranks highest among purchasing considerations
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- Figure 66: Important consideration factors when buying packaged noodles, December 2013
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- Figure 67: Important consideration factors when buying packaged noodles, by demographics, December 2013
- Side dishes add interest to instant noodles
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- Figure 68: Consideration of side dishes when buying instant noodles, by Target groups, December 2013
- Figure 69: Attitudes towards extra side dishes with instant noodles, by Target groups, December 2013
- What does it mean?
Key Issue – Convenience and Low Cost No Longer Key Draw
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- Key points
- Price and convenience rank below flavour and brand
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- Figure 70: Important consideration factors when buying instant noodles, December 2013
- Ready-to-eat features consumers would pay more for
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- Figure 71: Attitudes towards instant noodles, December 2013
- Ready-to-eat convenience sought by demographics
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- Figure 72: Attitudes towards instant noodles packaging convenience, by demographics, December 2013
- Features consumers would pay more for by demographics
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- Figure 73: Attitudes towards instant noodle features consumers would pay more for, by demographics, December 2013
- Value-added and convenience attitudes among key consumer segments
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- Figure 74: Attitudes towards instant noodle features consumers would pay more for and packaging convenience, by key consumer segments, December 2013
- What does it mean?
Appendix – Market Size
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- Figure 75: China – Total retail market for instant noodles and forecast, by sector, 2008-18
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Appendix – Noodles had in the Last 3 Months
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- Figure 76: Noodles had in the last 3 months, December 2013
- Figure 77: Noodles had in the last 3 months – Packaged dry white noodles, by demographics, December 2013
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- Figure 78: Noodles had in the last 3 months – Packaged dry non-white noodles, by demographics, December 2013
- Figure 79: Noodles had in the last 3 months – Packaged fresh noodles, by demographics, December 2013
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- Figure 80: Noodles had in the last 3 months – Packet, by demographics, December 2013
- Figure 81: Noodles had in the last 3 months – Bowl/cup, by demographics, December 2013
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- Figure 82: Noodles had in the last 3 months, by purchasing channels of noodles, December 2013
- Figure 83: Noodles had in the last 3 months, December 2013
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- Figure 84: Noodles had in the last 3 months – Packaged noodles, by demographics, December 2013
- Figure 85: Noodles had in the last 3 months – Instant noodles, by demographics, December 2013
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- Figure 86: Noodles had in the last 3 months – Packaged dry white noodles, by demographics, December 2013
- Figure 87: Noodles had in the last 3 months – Packaged dry non-white noodles, by demographics, December 2013
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- Figure 88: Noodles had in the last 3 months – Packaged fresh noodles, by demographics, December 2013
- Figure 89: Noodles had in the last 3 months – Packet, by demographics, December 2013
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- Figure 90: Noodles had in the last 3 months – Bowl/cup, by demographics, December 2013
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Appendix – Purchasing Channels of Noodles
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- Figure 91: Purchasing channels of noodles, December 2013
- Figure 92: Most popular purchasing channels of noodles, by demographics, December 2013
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- Figure 93: Next most popular purchasing channels of noodles, by demographics, December 2013
- Repertoire analysis
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- Figure 94: Repertoire of purchasing channels of noodles, December 2013
- Figure 95: Repertoire of purchasing channels of noodles, by demographics, December 2013
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- Figure 96: Purchasing channels of noodles, by repertoire of purchasing channels of noodles, December 2013
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Appendix – Important Consideration Factors when Buying Packaged Noodles
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- Figure 97: Important consideration factors when buying packaged noodles, December 2013
- Figure 98: Most popular important consideration factors when buying packaged noodles – Rank 1, by demographics, December 2013
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- Figure 99: Next most popular important consideration factors when buying packaged noodles – Rank 1, by demographics, December 2013
- Figure 100: Other important consideration factors when buying packaged noodles – Rank 1, by demographics, December 2013
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- Figure 101: Most popular important consideration factors when buying packaged noodles – Rank 2, by demographics, December 2013
- Figure 102: Next most popular important consideration factors when buying packaged noodles – Rank 2, by demographics, December 2013
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- Figure 103: Other important consideration factors when buying packaged noodles – Rank 2, by demographics, December 2013
- Figure 104: Most popular important consideration factors when buying packaged noodles – Rank 3, by demographics, December 2013
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- Figure 105: Next most popular important consideration factors when buying packaged noodles – Rank 3, by demographics, December 2013
- Figure 106: Other important consideration factors when buying packaged noodles – Rank 3, by demographics, December 2013
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- Figure 107: Most popular important consideration factors when buying packaged noodles – Rank 4, by demographics, December 2013
- Figure 108: Next most popular important consideration factors when buying packaged noodles – Rank 4, by demographics, December 2013
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- Figure 109: Other important consideration factors when buying packaged noodles – Rank 4, by demographics, December 2013
- Figure 110: Most popular important consideration factors when buying packaged noodles – Rank 5, by demographics, December 2013
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- Figure 111: Next most popular important consideration factors when buying packaged noodles – Rank 5, by demographics, December 2013
- Figure 112: Other important consideration factors when buying packaged noodles – Rank 5, by demographics, December 2013
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- Figure 113: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Packaged noodles, December 2013
- Figure 114: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Packaged noodles, December 2013
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- Figure 115: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Instant noodles, December 2013
- Figure 116: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Instant noodles, December 2013
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- Figure 117: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Packaged dry white noodles, December 2013
- Figure 118: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Packaged dry white noodles, December 2013
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- Figure 119: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Packaged dry non-white noodles, December 2013
- Figure 120: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Packaged dry non-white noodles, December 2013
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- Figure 121: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Packaged fresh noodles, December 2013
- Figure 122: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Packaged fresh noodles, December 2013
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- Figure 123: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Packet, December 2013
- Figure 124: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Packet, December 2013
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- Figure 125: Important consideration factors when buying packaged noodles, by most popular noodles had in the last 3 months – Bowl/cup, December 2013
- Figure 126: Important consideration factors when buying packaged noodles, by next most popular noodles had in the last 3 months – Bowl/cup, December 2013
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- Figure 127: Important consideration factors when buying packaged noodles, by noodles had in the last 3 months, December 2013
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Appendix – Attitudes Towards Packaged Noodles
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- Figure 128: Attitudes towards packaged noodles, December 2013
- Figure 129: Agreement with the statement ‘I would like to see more packaged noodles with local features available’, by demographics, December 2013
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- Figure 130: Agreement with the statement ‘Noodles of different shapes taste different’, by demographics, December 2013
- Figure 131: Agreement with the statement ‘Freshly-made noodles taste better than packaged ones’, by demographics, December 2013
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- Figure 132: Agreement with the statement ‘Noodle products from Chinese manufacturers taste better than imported ones’, by demographics, December 2013
- Figure 133: Agreement with the statement ‘I would like to see more imported noodles’, by demographics, December 2013
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- Figure 134: Agreement with the statement ‘Non-white noodles are healthier than white noodles’, by demographics, December 2013
- Figure 135: Agreement with the statement ‘There is a lack of organic/green packaged noodle products available’, by demographics, December 2013
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- Figure 136: Agreement with the statement ‘Packaged noodles are healthier than instant noodles’, by demographics, December 2013
- Figure 137: Agreement with the statement ‘Packaged noodles with nourishing ingredients are worth paying more for’, by demographics, December 2013
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- Figure 138: Agreement with the statement ‘Noodles sold with sauces make cooking easier’, by demographics, December 2013
- Figure 139: Agreement with the statement ‘It is more enjoyable to eat noodles with other dishes mixed into it’, by demographics, December 2013
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- Figure 140: Agreement with the statement ‘Noodles served with soup taste better than dry noodles’, by demographics, December 2013
- Figure 141: Attitudes towards packaged noodles, by noodles had in the last 3 months, December 2013
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Appendix – Important Consideration Factors when Buying Instant Noodles
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- Figure 142: Important consideration factors when buying instant noodles, December 2013
- Figure 143: Most popular important consideration factors when buying instant noodles – Rank 1, by demographics, December 2013
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- Figure 144: Next most popular important consideration factors when buying instant noodles – Rank 1, by demographics, December 2013
- Figure 145: Other important consideration factors when buying instant noodles – Rank 1, by demographics, December 2013
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- Figure 146: Most popular important consideration factors when buying instant noodles – Rank 2, by demographics, December 2013
- Figure 147: Next most popular important consideration factors when buying instant noodles – Rank 2, by demographics, December 2013
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- Figure 148: Other important consideration factors when buying instant noodles – Rank 2, by demographics, December 2013
- Figure 149: Most popular important consideration factors when buying instant noodles – Rank 3, by demographics, December 2013
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- Figure 150: Next most popular important consideration factors when buying instant noodles – Rank 3, by demographics, December 2013
- Figure 151: Other important consideration factors when buying instant noodles – Rank 3, by demographics, December 2013
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- Figure 152: Most popular important consideration factors when buying instant noodles – Rank 4, by demographics, December 2013
- Figure 153: Next most popular important consideration factors when buying instant noodles – Rank 4, by demographics, December 2013
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- Figure 154: Other important consideration factors when buying instant noodles – Rank 4, by demographics, December 2013
- Figure 155: Most popular important consideration factors when buying instant noodles – Rank 5, by demographics, December 2013
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- Figure 156: Next most popular important consideration factors when buying instant noodles – Rank 5, by demographics, December 2013
- Figure 157: Other important consideration factors when buying instant noodles – Rank 5, by demographics, December 2013
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- Figure 158: Important consideration factors when buying instant noodles, by noodles had in the last 3 months, December 2013
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Appendix – Attitudes Towards Instant Noodles
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- Figure 159: Attitudes towards instant noodles, December 2013
- Figure 160: Agreement with the statement ‘Instant noodles that come with new flavours are more appealing to me’, by demographics, December 2013
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- Figure 161: Agreement with the statement ‘There is no big difference in taste between instant noodle products available’, by demographics, December 2013
- Figure 162: Agreement with the statement ‘Instant noodle products imported from the country they originate from taste more authentic’, by demographics, December 2013
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- Figure 163: Agreement with the statement ‘I would like to see more easy-to-prepare instant noodle products’, by demographics, December 2013
- Figure 164: Agreement with the statement ‘Quick to prepare is more important than the taste of instant noodles’, by demographics, December 2013
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- Figure 165: Agreement with the statement ‘Non-fried instant noodle products are worth paying more for’, by demographics, December 2013
- Figure 166: Agreement with the statement ‘Instant noodles with exotic flavours are worth paying more for’, by demographics, December 2013
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- Figure 167: Agreement with the statement ‘I would like to see more instant noodles packed with extra side dishes’, by demographics, December 2013
- Figure 168: Agreement with the statement ‘Instant noodles free of additives are worth paying more for’, by demographics, December 2013
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- Figure 169: Agreement with the statement ‘I would like to see more instant noodles with healthy ingredients’, by demographics, December 2013
- Figure 170: Agreement with the statement ‘There is a lack of instant noodles with health benefits available’, by demographics, December 2013
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- Figure 171: Agreement with the statement ‘Eating fewer instant noodles is beneficial for the health’, by demographics, December 2013
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Appendix – Further Analysis
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- Figure 172: Target groups, December 2013
- Figure 173: Target groups, by demographics, December 2013
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- Figure 174: Purchasing channels of noodles, by target groups, December 2013
- Figure 175: Important consideration factors when buying packaged noodles, by target groups, December 2013
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- Figure 176: Attitudes towards packaged noodles, by target groups, December 2013
- Figure 177: Target groups, by repertoire of purchasing channels of noodles, December 2013
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- Figure 178: Target groups, December 2013
- Figure 179: Target groups, by demographics, December 2013
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- Figure 180: Purchasing channels of noodles, by target groups, December 2013
- Figure 181: Important consideration factors when buying instant noodles, by target groups, December 2013
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- Figure 182: Attitudes towards instant noodles, by target groups, December 2013
- Figure 183: Target groups, by repertoire of purchasing channels of noodles, December 2013
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