“Consumers are demanding a wider variety of new and exotic flavours, as more people travel overseas, and are exposed to more new cuisines. This provides an opportunity for noodle manufacturers to create bold new flavours that generate interest among increasingly sophisticated consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Key Noodle Consumer Segments
The Consumer – Purchasing Frequency
The Consumer – Purchasing Channels
The Consumer – Purchasing Considerations when Buying Noodles
The Consumer – Attitudes Towards Instant Noodles
Key Issue – Consumers are Demanding More Healthy Noodle Options
Key Issue – Interesting Flavours to Excite Instant Noodle Eaters
Key Issue – Variety of Textures and Side Dishes to Create new Interest
Key Issue – Convenience and Low Cost No Longer Key Draw
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Noodles had in the Last 3 Months
Appendix – Purchasing Channels of Noodles
Appendix – Important Consideration Factors when Buying Packaged Noodles
Appendix – Attitudes Towards Packaged Noodles
Appendix – Important Consideration Factors when Buying Instant Noodles
Appendix – Attitudes Towards Instant Noodles
Appendix – Further Analysis
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What is the current state of the noodles market in China and what are the trends, drivers of and barriers to growth?
