Table of Contents
Executive Summary
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- The market
- The specialists sector
- Leading specialist retailers
- Online
- The consumer: Where they shop
- The consumer: What’s important
- What we think
Spending, Inflation and Unit Sales
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- Key points
- Spending sees only modest growth
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- Figure 1: Germany: Consumer spending on electrical goods (incl. VAT), 2013
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- Figure 2: Germany: Consumer spending (incl. VAT), 2008-13
- Inflation (and deflation)
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- Figure 3: Germany: Harmonised indices of consumer prices: Annual % change, January-December 2013
- Unit volumes
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- Figure 4: Germany: Unit volume sales of selected major electrical goods categories, 2012-14
- Figure 5: Germany: Definitions for unit volume market data
Channels of Distribution
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- Figure 6: Germany: Estimated distribution of spending on electrical goods, 2012 and 2013
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Sector Size and Forecast
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- Key points
- Specialists lost out in 2013
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- Figure 7: Germany: Retail sales (excl. VAT), 2008-13
- Figure 8: Germany: Retail sales forecasts (excl. VAT), 2014-18
- Enterprise, outlet and employee numbers
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- Figure 9: Germany: Number of retail enterprises, 2008-11
- Figure 10: Germany: Number of retail outlets, 2008-11
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- Figure 11: Germany: Number employed in retail, 2008-11
The Leading Specialists: Financials and Outlets
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- Key points
- Media-Saturn performs strongly
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- Figure 12: Germany: Leading electrical goods specialists’ net revenues (ranked by 2012 revenues), 2011-13
- Figure 13: Germany: Leading electrical goods specialists’ outlet numbers, 2011-13
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- Figure 14: Germany: Leading electrical goods specialists’ annual sales per outlet, 2011-13
Leading Specialists: Market Shares
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- Figure 15: Germany: Leading electrical goods specialists’ shares of consumer spending on electrical goods, 2011-13
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Online
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- Key points
- Market size: Germany among Europe’s leaders
- Leading online retailers: Amazon maintains strong lead
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- Figure 16: Major internet retailers’ sales of electrical goods online (excl vat), 2013
- The consumer online
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- Figure 17: Germany: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
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- Figure 18: Germany: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
The Consumer: Where they Shop
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- Key points
- What we asked
- Media-Saturn retains strong lead over Amazon
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- Figure 19: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
- In-store/online split: Media-Saturn narrowing the gap with Amazon
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- Figure 20: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
- Average age and affluence
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- Figure 21: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by average age and affluence of respondent, January 2014
- By type of retailer: Specialists retain dominance, even online
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- Figure 22: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
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- Figure 23: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
The Consumer: What’s Important
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- Key points
- What we asked
- Ease, price, brands prove most important
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- Figure 24: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
- By average age and affluence
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- Figure 25: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, by average age and affluence of respondent, January 2014
- By level of importance
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- Figure 26: Germany: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
Amazon Europe
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- What we think
- Ease of transaction, excellence of fulfilment
- €8 billion electricals sales
- A brand as well as a retailer
- Popularity across Europe
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- Figure 27: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
- Company background
- Company performance
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- Figure 28: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
- Retail offering
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- Figure 29: Number of products listed on Amazon.co.uk, by category, December 2013
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- Figure 30: Amazon.co.uk: Product mix, by number of SKUs, December 2013
Conrad Electronic
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- What we think
- Benefitting from the rise of online shopping
- Acquisitions to strengthen synergies in marketing, sales and purchasing
- Company background
- Company performance
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- Figure 31: Conrad: Estimated group sales performance, excl. sales tax, 2009-13
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- Figure 32: Conrad: Outlet data, 2009-13
- Retail offering
ElectronicPartner (EP)
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- What we think
- A tough market for buying groups
- Online a challenge
- Acquiring new areas of business
- Company background
- Online
- Company performance
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- Figure 33: ElectronicPartner: Group financial performance, 2008-13
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- Figure 34: ElectronicPartner Branded Affiliated store numbers, by country, 2013
- Retail offering
E-Square
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- What we think
- Company background
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- Figure 35: E-Square: Members and websites, by country of operation, 2014
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- Figure 36: E-Square: Affiliated online stores, 2014
- Company performance
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- Figure 37: E-Square: Members’ estimated retail sales, by country/region, 2011-13
- Figure 38: E-Square: Members’ approximate store numbers, by country/region, 2011-13
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
- Retail offering
Euronics International
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- What we think
- Company background
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- Figure 39: Euronics: Members, countries and trading names, 2014
- Company performance
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- Figure 40: Euronics International: Group sales performance (excl. VAT), 2009-13
- Figure 41: Euronics International: Outlet data, 2009-13
- Figure 42: Euronics International: Sales per outlet, 2009-13
- Retail offering
Expert International (Europe)
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- What we think
- A tough market place for all
- Challenging conditions in some markets
- Behaving more like a multiple
- Company background
- Online
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- Figure 43: Expert International, online shopping availability, 2014
- Company performance
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- Figure 44: Expert: Estimated sales at retail (excl. sales tax), 2009-13
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- Figure 45: Expert: Outlet data, 2009-13
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Expert Norway (Expert AS)
- Expert Denmark
- Expert Finland
- Expert Sweden
- Expert Greece
- Expert Czech Republic
- Expert Hungary
- Retail offering
- Store formats
Media-Saturn
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- What we think
- Online
- Outside Germany
- Ownership
- Company background
- Company performance
- For the nine months to September 2013
- The first quarter of 2013/14 was dull
- Online sales
- Profitability
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- Figure 46: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
- Figure 47: Media Markt/Saturn: Outlet data, 2008/09-2012/13
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 48: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 49: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
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- Figure 50: Europe: Consumer confidence levels, February 2013-January 2014
- Population
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- Figure 51: Europe: Population, total and by age group, 2010
- Figure 52: Europe: Forecast population, total and by age group, 2015
- Figure 53: Europe: Forecast population, total and by age group, 2020
- Gross domestic product
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- Figure 54: Europe: Gross domestic product, at current prices, 2012
- Figure 55: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
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- Figure 56: Europe: Consumer spending, at current prices, 2012
- Figure 57: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
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- Figure 58: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
- Figure 59: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
- Interest rates
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- Figure 60: Europe: Central bank interest rates, 2009-13
Appendix – The Consumer – Germany
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- Figure 61: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
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- Figure 62: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
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- Figure 63: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
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- Figure 64: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
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- Figure 65: Most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
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- Figure 66: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
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- Figure 67: Other stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
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- Figure 68: Most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
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- Figure 69: Next most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
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- Figure 70: Other stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
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- Figure 71: Least popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
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- Figure 72: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
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- Figure 73: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
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- Figure 74: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
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- Figure 75: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
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- Figure 76: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
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- Figure 77: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
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- Figure 78: Most important factors in choosing the retailer for electrical goods, by stores from where electrical goods were purchased – Online, Germany, January 2014
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