Electrical Goods Retailing - Germany - February 2014
Electrical Goods Retailing - Germany - February 2014

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the German market:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Spending, Inflation and Unit Sales
Channels of Distribution
Sector Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer: Where they Shop
The Consumer: What’s Important

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

The Leading Specialists: Financials and Outlets
Leading Specialists: Market Shares
Online
Amazon Europe
Conrad Electronic
ElectronicPartner (EP)
E-Square
Euronics International
Expert International (Europe)
Media-Saturn

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – The Consumer – Germany