Table of Contents
Executive Summary
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- The market
- Long-term shift to independent bookings stalled during the recession…
- …but 2014 should see independent bookings return to growth
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- Figure 1: Forecast volume of UK overseas independent holidays, 2008-18
- Figure 2: Forecast volume of UK overseas package holidays, 2008-18
- Market factors
- Evolution of price comparison tools to drive independent booking
- PTD reform to grant financial protection to more independent products
- Reforms could also see firms leave the UK for cheaper regulation
- Low-cost airfares will raise the appeal of independent bookings
- No major failures could dampen demand for protection
- Companies, brands and innovation
- Top eight ATOL holders increased capacity in 2013
- Lastminute.com seeks ‘spontaneity champion’
- Kuoni launches in-store smell promotion
- Momondo launches Flight Insight
- Thomas Cook partners with Brand USA
- The consumer
- Over half of holidaymakers booked independently
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- Figure 3: Holiday booking method, December 2013
- Cost and convenience are primary drivers behind package bookings
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- Figure 4: Motivations behind booking a package, December 2013
- Four in 10 independent bookers enjoy the research and planning process
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- Figure 5: Motivations behind booking independently, December 2013
- Over half of people have taken an all-inclusive holiday
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- Figure 6: Experience of all-inclusive holidays, December 2013
- Value and spending controls are key drivers for all-inclusive
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- Figure 7: Attitudes towards all-inclusive holidays, December 2013
- What we think
Issues in the Market
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- How can package brands better compete against click-through and comparison sites?
- How will PTD reform affect holiday booking methods?
- How can brands better attract DIY enthusiasts?
- What are the prospects for all-inclusive products in 2014?
Trend Application
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- Trend: The Real Thing
- Trend: Guiding Choice
- Mintel Futures: Human
Market Drivers
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- Key points
- Evolution of price comparison tools to drive independent booking
- PTD reform to grant financial protection to more independent products
- Reforms could also see firms leave the UK for cheaper regulation
- Low-cost airfares will raise the appeal of independent bookings
- No major failures could dampen demand for protection
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- Figure 8: ATOL tour operator failures/closures in the UK, October 2012-November 2013
Who’s Innovating?
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- Key points
- Lastminute.com seeks ‘spontaneity champion’
- Kuoni launches in-store smell promotion
- Momondo launches Flight Insight
- Thomas Cook partners with Brand USA
Market Size and Forecast
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- Key points
- Long-term shift to independent bookings stalled during the recession…
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- Figure 9: Forecast volume of UK overseas package and independent holiday markets, 2008-18
- … but 2014 should see independent bookings return to growth
- Holidaymaker spending will follow the same trend
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- Figure 10: Forecast value of UK overseas package and independent holiday markets, 2008-18
- Fan charts
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- Figure 11: Forecast volume of UK overseas independent holidays, 2008-18
- Figure 12: Forecast volume of UK overseas package holidays, 2008-18
- Figure 13: Forecast value of UK overseas independent holidays, 2008-18
- Figure 14: Forecast value of UK overseas package holidays, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Long-haul package holidays have outperformed independent
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- Figure 15: Package vs independent overseas holidays, by long-haul vs short-haul, 2008-13
- High airfares have seen flight packages outperform the market
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- Figure 16: Package vs independent overseas holidays, by transport method, 2008-13
- Package holidays to Mexico increase 48%
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- Figure 17: Top 10 overseas package holiday destinations, by volume, 2012 and 2013
- North Africa and Caribbean are dominated by package bookings
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- Figure 18: Top 10 overseas holiday destinations, by market share of package bookings, 2008 and 2013
Market Share
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- Key points
- Top eight ATOL holders increased capacity in 2013
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- Figure 19: Passengers licensed under ATOL protection, by top 10 ATOL holders, 2011-13
The Consumer – Holiday Booking Method
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- Key points
- Over half of holidaymakers booked independently
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- Figure 20: Holiday booking method, December 2013
- Package holidays have a strong family-friendly positioning
- ABs favour independent breaks to Europe over packaged products
The Consumer – Motivations behind Booking a Package
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- Key points
- Cost and convenience are primary drivers behind package bookings
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- Figure 21: Motivations behind booking a package, December 2013
- A quarter of package bookers wanted financial protection
- Low-deposit schemes have little impact on booking methods
The Consumer – Motivations behind Booking Independently
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- Key points
- Four in 10 independent bookers enjoy the research and planning process
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- Figure 22: Motivations behind booking independently, December 2013
- A third of independent bookers secured cheaper deals
- A quarter of independent bookers never considered a package holiday
The Consumer – Experience of All-Inclusive Holidays
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- Key points
- Over half of people have taken an all-inclusive holiday…
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- Figure 23: Experience of all-inclusive holidays, December 2013
- … but a fifth who have taken one would not like to take another
The Consumer – Attitudes towards All-Inclusive Holidays
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- Key points
- Value and spending controls are key drivers for all-inclusive holidays
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- Figure 24: Attitudes towards all-inclusive holidays, December 2013
- Awareness of unexpected costs is not harming demand
- One in five think all-inclusive holidays lack cultural authenticity
- Concern over impact on local economies is low
Appendix – The Consumer – Holiday Booking Method
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- Figure 25: Holiday booking method – any holiday, by demographics, December 2013
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- Figure 26: Holiday booking method – a holiday in Europe, by demographics, December 2013
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- Figure 27: Holiday booking method – a holiday outside of Europe, by demographics, December 2013
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- Figure 28: Holiday booking method – a holiday in the UK, by demographics, December 2013
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Appendix – The Consumer – Motivations behind Booking a Package
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- Figure 29: Motivations behind booking a package, by demographics, December 2013
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- Figure 30: Motivations behind booking a package, by demographics, December 2013 (continued)
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- Figure 31: Motivations behind booking a package, by booking method, December 2013
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- Figure 32: Motivations behind booking a package, by motivations behind booking a package, December 2013
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- Figure 33: Motivations behind booking a package, by motivations behind booking a package, December 2013 (continued)
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Appendix – The Consumer – Motivations behind Booking Independently
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- Figure 34: Motivations behind booking independently, by demographics, December 2013
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- Figure 35: Motivations behind booking independently, by demographics, December 2013 (continued)
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- Figure 36: Motivations behind booking independently, by booking method – Any, December 2013
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- Figure 37: Motivations behind booking independently, by motivations behind booking independently, December 2013
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- Figure 38: Motivations behind booking independently, by motivations behind booking independently, December 2013 (continued)
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Appendix – The Consumer – Experience of All-Inclusive Holidays
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- Figure 39: Experience of all-inclusive holidays, by demographics, December 2013
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- Figure 40: Experience of all-inclusive holidays, by demographics, December 2013 (continued)
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Appendix – The Consumer – Attitudes towards All-Inclusive Holidays
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- Figure 41: Attitudes towards all-inclusive holidays, by demographics, December 2013
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- Figure 42: Attitudes towards all-inclusive holidays, by demographics, December 2013 (continued)
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- Figure 43: Attitudes towards all-inclusive holidays, by experience of all-inclusive holidays, December 2013
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- Figure 44: Experience of all-inclusive holidays, by attitudes towards all-inclusive holidays, December 2013
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- Figure 45: Experience of all-inclusive holidays, by attitudes towards all-inclusive holidays, December 2013 (continued)
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