“Package brands generally have a lot of buying power and are able to offer significant discounts against topline prices, should the need arise. However, such negotiations are largely impossible online, and consumers might be unwilling to pick up the phone or haggle in person. Package brands need to both encourage that first contact, and also work to digitise the traditional back-and-forth negotiation process.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Holiday Booking Method
The Consumer – Motivations behind Booking a Package
The Consumer – Motivations behind Booking Independently
The Consumer – Experience of All-Inclusive Holidays
The Consumer – Attitudes towards All-Inclusive Holidays
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Holiday Booking Method
Appendix – The Consumer – Motivations behind Booking a Package
Appendix – The Consumer – Motivations behind Booking Independently
Appendix – The Consumer – Experience of All-Inclusive Holidays
Appendix – The Consumer – Attitudes towards All-Inclusive Holidays
14th February 2014
“While aggregators allow holidaymakers to find the cheapest fares, people are still voting with their wallets to support brands they favour and boycott brands they do not. So while price remains the primary factor in choosing an airline, consumers still demand a level of customer service and price transparency.”
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How can package brands better compete against click-through and comparison sites?
