Table of Contents
Introduction
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- Financial definitions
- Abbreviations
Executive Summary
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- The market
- What sort of Christmas was it?
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- Figure 1: “How do you feel about your financial prospects, 2009-14
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- Figure 2: Average weekly earnings and the retail prices index, 2008-13
- Winners and losers
- Online continues to gain share of retail sales
- The consumer
- What we bought and how much we spent
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- Figure 3: All gift buying, in-store and online, Christmas 2013
- Consumer attitudes to buying online
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- Figure 4: Numbers of purchasers of Christmas presents online, 2007-13
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- Figure 5: Use of the Internet for buying gifts, 2012 and 2013
- Why do we buy what we buy and where?
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- Figure 6: How consumers choose where to shop, Christmas 2013
- The importance of premium foods
- The Christmas shopping experience
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- Figure 7: Shopping frustrations, Christmas 2013
- What we do in the week after Christmas
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- Figure 8: Christmas shopping activities between Christmas 2013 and New Year, January 2014
- What we think
Issues in the Market
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- Was demand over Christmas soundly based?
- ‘It was a Christmas of extremes’, but what were the key factors behind success and failure?
- Is online maturing?
- Pure players or Multi-channel?
- The recovery – pattern of demand this year – leisure vs retail
Trend Applications
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- Trend: Life Hacking
- Trend: Help Me Help Myself
- Mintel Futures: Access Anything Anywhere
The Market – Christmas 2013
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- Key points
- It was a good Christmas
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- Figure 9: All retail sales (excluding fuel), year-on-year growth, 2013
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- Figure 10: Retail sales: December’s share of annual retail sales relative to the average share in 2004-13
- Warning note on the figures for Christmas 2014
- Consumer confidence
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- Figure 11: “How do you feel about your current finances?” 2009-14
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- Figure 12: “How do you feel about your financial prospects”, 2009-14
- Why is consumer confidence recovering?
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- Figure 13: Employment and unemployment, 2008-13 (Oct)
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- Figure 14: Average house prices, Jan 2008 – Dec 2013
- 2015 is an election year
- The negative factor
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- Figure 15: Average weekly earnings and the retail prices index, 2008-13
- What will consumers spend on?
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- Figure 16: What do you spend extra money on? 2009-14
- Consumers want to increase spending on leisure
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- Figure 17: Top 10 items that consumers spend money left over on, January 2014
- What this means for 2014
- And beyond?
Christmas 2013 Sector Overview
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- Key points
- Sector performance
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- Figure 18: Retail performance by sector, December 2013
Online
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- Key points
- Rising share
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- Figure 19: Online sales as a percentage of all retail sales by month, 2007-13
- Christmas - Online sales by sector
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- Figure 20: Online sales by broad sector, December 2013
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- Figure 21: Online sales in December as % total 2013 sales, by sector, December 2013
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- Figure 22: Pure players share of Online sales, 2009-13
Retail Sector Performance
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- Key points
- Food retailers
- Sector sales benchmark:
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- Figure 23: Food retailers, performance, Christmas 2013
- Clothing and footwear
- Sector sales benchmark
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- Figure 24: Clothing retailers performance, Christmas 2013
- Department stores
- Sector sales benchmark
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- Figure 25: Clothing retailers performance, Christmas 2013
- Other sectors
- Benchmarks
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- Figure 26: Other retailers’ performance, Christmas 2013
The Consumer – What People Bought and How Much They Spent
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- Key points
- The consumer – online
- Who bought what and where
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- Figure 27: All Christmas gift buying, in-store and online, January 2014
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- Figure 28: Christmas gifts bought in-store, January 2014
- Electricals and computer games
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- Figure 29: Christmas gifts bought online, January 2014
- Trends
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- Figure 30: Proportions of consumers buying particular gifts, 2010-13
- Who buys what?
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- Figure 31: Profile of Christmas gift buyers of particular products in-store and online, January 2014
- How much was spent?
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- Figure 32: Average amount spent at Christmas by buyers of products, January 2011-13
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- Figure 33: Estimated total amounts spent by product at Christmas, January 2014
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- Figure 34: Christmas 2013 spending by product, by age, January 2014
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- Figure 35: Christmas 2013 spending on products, by region, January 2014
- Spending by product
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- Figure 36: Amounts spent by product at Christmas, January 2014
The Consumer – Online Shopping
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- Key points
- Was it ‘an Internet Christmas’?
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- Figure 37: Use of the internet by device at Christmas, January 2014
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- Figure 38: Numbers of purchasers of Christmas presents online, 2007-13
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- Figure 39: Use of the Internet for buying gifts, 2012 and 2013
The Consumer – The Shopping Journey
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- Key points
- What leads people to what they buy and where they shop
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- Figure 40: How consumers choose where to shop at Christmas, January 2014
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- Figure 41: Profile of attitudes to choosing stores at Christmas, January 2014
The Consumer – Grocery Shopping
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- Key points
- Premium foods
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- Figure 42: Attitudes to special foods at Christmas, January 2014
- Aldi and Lidl
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- Figure 43: Profile of where people chose to shop for food for Christmas 2013, January 2014
The Consumer – The Shopping Trip – Frustrations and Intentions
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- Key points
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- Figure 44: Christmas shopping frustrations, January 2014
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- Figure 45: Profile of attitudes to shopping at Christmas, January 2014
The Consumer – Shopping in the Week after Christmas
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- Key points
- Myths busted
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- Figure 46: Christmas shopping activities between Christmas 2013 and New year, January 2014
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- Figure 47: Profiles of post-Christmas shopping activities, January 2014
Appendix – The Consumer – What People Bought and How Much They Spent
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- Figure 48: Most popular bought products in-store or online, by demographics, January 2014
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- Figure 49: Next most popular bought products in-store or online, by demographics, January 2014
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- Figure 50: Other bought in-store or online, by demographics, January 2014
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- Figure 51: Most popular bought products – bought in-store, by demographics, January 2014
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- Figure 52: Next most popular bought products – bought in-store, by demographics, January 2014
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- Figure 53: Other bought products – bought in-store, by demographics, January 2014
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- Figure 54: Most popular bought products – bought online, by demographics, January 2014
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- Figure 55: Next most popular bought products – bought online, by demographics, January 2014
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- Figure 56: Other bought products – bought online, by demographics, January 2014
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- Figure 57: Bought in-store or online, January 2014
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- Figure 58: Items bought as gifts, January 2014
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- Figure 59: Items bought as gifts, January 2014
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Appendix – The Consumer – The Shopping Journey
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- Figure 60: Christmas shopping journey, by most popular products bought in-store, January 2014
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- Figure 61: Christmas shopping journey, by next most popular products bought in-store, January 2014
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- Figure 62: Christmas shopping journey, by other bought product in-store, January 2014
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- Figure 63: Christmas shopping journey, by most popular products bought online, January 2014
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- Figure 64: Christmas shopping journey, by next most popular products bought online, January 2014
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- Figure 65: Christmas shopping journey, by other product bought online, January 2014
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- Figure 66: Christmas shopping journey, by most popular product bought in-store and online, January 2014
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- Figure 67: Christmas shopping journey, by next most popular product bought in-store and online, January 2014
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- Figure 68: Christmas shopping journey, by other product bought in-store and online, January 2014
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- Figure 69: Most popular - Christmas shopping journey, by demographics, January 2014
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- Figure 70: Next most popular - Christmas shopping journey, by demographics, January 2014
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- Figure 71: Other - Christmas shopping journey, by demographics, January 2014
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Appendix – The Consumer – Online Shopping
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- Figure 72: Christmas online shopping habits, January 2014
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- Figure 73: Most popular Christmas online shopping habits, by demographics, January 2014
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- Figure 74: Next most popular Christmas online shopping habits, by demographics, January 2014
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- Figure 75: Other Christmas online shopping habits, by demographics, January 2014
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- Figure 76: Most popular Christmas online shopping habits – On a laptop/PC from home/work, by demographics, January 2014
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- Figure 77: Next most popular Christmas online shopping habits – On a laptop/PC from home/work, by demographics, January 2014
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- Figure 78: Other Christmas online shopping habits – On a laptop/PC from home/work, by demographics, January 2014
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- Figure 79: Most popular Christmas online shopping habits – On a tablet^, by demographics, January 2014
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- Figure 80: Next most popular Christmas online shopping habits – On a tablet^, by demographics, January 2014
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- Figure 81: Other Christmas online shopping habits – On a tablet^, by demographics, January 2014
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- Figure 82: Most popular Christmas online shopping habits – On a smartphone**, by demographics, January 2014
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- Figure 83: Next most popular Christmas online shopping habits – On a smartphone**, by demographics, January 2014
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- Figure 84: Other Christmas online shopping habits – On a smartphone**, by demographics, January 2014
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Appendix – The Consumer – Grocery Shopping and Frustrations and Intentions
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- Figure 85: Attitudes to Christmas shopping, by demographics, January 2014
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- Figure 86: Attitudes to Christmas shopping, by demographics, January 2014
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Appendix – The Consumer – Shopping in the Week after Christmas
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- Figure 87: Attitudes towards shopping after Christmas and the sales, by demographics, January 2014
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- Figure 88: Attitudes towards shopping after Christmas and the sales, by demographics, January 2014
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