Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast value of bundled communication sales, 2008-18
- Figure 2: Forecast volume of bundled communication sales, 2008-18
- Market factors
- Superfast coverage is good; take-up has been steady but will slow
- Increasing mobile usage will further reduce fixed line attractiveness
- Smart and streaming services need to be addressed
- Companies, brands and innovation
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- Figure 3: Triple-play customer market share, 2008-13
- The consumer
- Bundle ownership
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- Figure 4: Consumer bundle ownership, November 2013
- Internet type in consumers’ bundles, and amount paid
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- Figure 5: Type of internet included with consumer bundles, November 2013
- Figure 6: Total monthly spend on consumer bundles, November 2013
- Most desired telecoms service
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- Figure 7: Bundled service consumers would improve if free of charge to do so, November 2013
- Attitudes towards bundled communications
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- Figure 8: Consumer attitudes towards bundled communications, November 2013
- What we think
Issues in the Market
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- How viable are traditional strategies of reducing churn?
- Will superfast take-up improve?
- How important is a modular offering?
- What is the future of line rental fees?
Trend Application
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- Trend: Make it Mine
- Trend: FSTR HYPR
- Mintel Futures: Access Anything Anywhere
Market Drivers
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- Key points
- Superfast internet take-up steady, if slow
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- Figure 9: Number of exchanges that are enabled with BT’s fibre-to-the-cabinet service, June 2011-June 2013
- Figure 10: Take-up of superfast broadband services, Q4 2010-Q1 2013
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- Figure 11: Changing composition of Virgin Media’s broadband customer base, Q1 2009-Q1 2013
- Smart and streaming services need to be addressed
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- Figure 12: Share of television volume sales, by smart technology, 2011-13
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- Figure 13: Tablet ownership, January 2012 - September 2013
- TalkTalk aims to provide value offering in premium market
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- Figure 14: Number of fibre connections for TalkTalk, Q2 2012-Q1 2014
- Increasing mobile usage will further reduce fixed line attractiveness
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- Figure 15: Proportion of total fixed and mobile outgoing call minutes (millions), by minutes type, 2007-12
- Figure 16: Volume of data used by BillMonitor site visitors, by percentile, Feb 2012-Jan 2013
- Operators look for reduction in BT wholesale rate
Who’s Innovating?
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- Key points
- TalkTalk introduces TV Boosts
- BT initiative brings affordable broadband to homes in Glasgow
- Consortium of telecoms companies driving 5G development
- BBC unveils plan for next-generation iPlayer
Market Size and Forecast
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- Key points
- Strong market will continue to grow into 2018
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- Figure 17: Value of bundled communication sales, 2008-18
- Figure 18: Volume of bundled communication sales, 2008-18
- Forecasts
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- Figure 19: Forecast value of bundled communication sales, 2008-18
- Figure 20: Forecast volume of bundled communication sales, 2008-18
Market Segmentation and Share
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- Key points
- Sky has greatest increase in internet connections
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- Figure 21: Internet connections (including traditional fixed line broadband, cable and fibre-optic based services), by market share, 2007-12
- Sky remains most popular pay TV provider
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- Figure 22: Share of pay TV subscriptions, October 2013
- Figure 23: Volume of multichannel TV households, by provider, 2011-13
- Virgin Media losing share of triple-play customers
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- Figure 24: Triple-play customer market share, 2008-13
Companies and Products
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- British Sky Broadcasting Group
- Background
- Financial performance
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- Figure 25: Financial performance of British Sky Broadcasting Group plc, 2012 and 2013
- Figure 26: Financial performance of British Sky Broadcasting Group plc, Q1 2013-Q1 2014
- BT Group plc
- Background
- Financial performance
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- Figure 27: Financial performance of BT Group plc, 2012-13
- Figure 28: Financial performance of BT Group plc, Q2 2013-Q2 2014
- Virgin Media Inc
- Background
- Financial performance
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- Figure 29: Financial performance of Virgin Media Inc, 2011 and 2012
- Figure 30: Financial performance of Virgin Media, Q3 2012-Q3 2013
- TalkTalk Telecom Group plc
- Background
- Financial performance
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- Figure 31: Financial performance of TalkTalk Telecom Group plc, 2012 and 2013
- Figure 32: Financial performance of TalkTalk Telecom Group plc, Q1 2013-Q1 2014
Brand Research
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- Brand map
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- Figure 33: Attitudes towards and usage of brands in the bundled communications sector, November 2013
- Correspondence analysis
- Brand attitudes
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- Figure 34: Attitudes, by bundled communications brand, November 2013
- Brand personality
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- Figure 35: Bundled communications brand personality – macro image, November 2013
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- Figure 36: Bundled communications brand personality – micro image, November 2013
- Brand experience
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- Figure 37: Bundled communications brand usage, November 2013
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- Figure 38: Satisfaction with various bundled communications brands, November 2013
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- Figure 39: Consideration of bundled communications brands, November 2013
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- Figure 40: Consumer perceptions of current bundled communications brand performance, November 2013
- Brand index
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- Figure 41: Bundled communications brand index, November 2013
- Target group analysis
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- Figure 42: Target groups, November 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Only Sky’s adspend decreasing
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- Figure 43: Adspend on double or triple-play bundles in the UK, 2010-13
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- Figure 44: Proportion of broadband-related bundle adspend accounted for by double and triple-play bundles*, 2010 to 2012
The Consumer – Bundle Ownership
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- Key points
- Four in ten consumers waiting to be upgraded to triple-play
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- Figure 45: Consumer bundle ownership, November 2013
- Half of all older consumers have no TV package
- Households with children more likely to pick triple- and quad-play bundles
- Demographic charts
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- Figure 46: Consumer bundle ownership, by age, November 2013
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- Figure 47: Consumer bundle ownership, by region, November 2013
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- Figure 48: Consumer bundle ownership, by gross annual household income, November 2013
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- Figure 49: Consumer bundle ownership, by presence of children in the household, November 2013
The Consumer – Internet Type in Consumers’ Packages, and Amount Paid
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- Key points
- Regular internet still the most commonly owned
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- Figure 50: Type of internet included with consumer bundles, November 2013
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- Figure 51: Type of internet included with consumer bundles, by consumer bundle ownership, November 2013
- Superfast customers: Male, urban and wealthy
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- Figure 52: Take-up of superfast broadband by gender, urban or suburban area, and gross annual household income, November 2013
- A quarter pay about £26 a month
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- Figure 53: Total monthly spend on consumer bundles, November 2013
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- Figure 54: Amount consumers pay each month for their bundle, by type of bundle owned, November 2013
- TV providers could partner with living room technology producers
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- Figure 55: Consumers who pay between £31 and £40 per month for their bundle, by living room technology in the home, November 2013
The Consumer – Most Desired Telecoms Service
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- Key points
- Faster internet preferred by consumers
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- Figure 56: Bundled service that consumers would improve if free of charge to do so, November 2013
- Fixed line and mobile as popular as each other
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- Figure 57: Bundled service consumers would improve if free of charge to do so, by current bundle taken, November 2013
- Virgin Media customers would improve TV package
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- Figure 58: Bundled service consumers would improve if free of charge to do so, by bundle provider, September 2013
- Fibre customers may respond to better phone deals
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- Figure 59: Type of internet in consumer bundles, by interest in improving landline package as part of a bundle if it was free to do so, November 2013
The Consumer – Attitudes towards Bundled Communications
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- Key points
- Consumers still resent paying for line rental
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- Figure 60: Consumer attitudes towards bundled communications, November 2013
- Mass market movement swiftly eliminates differentiation
- Video on demand services could save pay TV
- Younger consumers are data and access hungry
- Customisation desired by big-spenders
Appendix – Market Size and Forecast
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- Figure 61: Bundled communications value sales, best and worst case forecasts 2013-18
- Figure 62: Bundled communications volume sales, best and worst case forecasts, 2013-18
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Appendix – The Consumer – Bundle Ownership
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- Figure 63: Consumer bundle ownership, November 2013
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- Figure 64: Consumer bundle ownership, by demographics, November 2013
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Appendix – The Consumer – Internet Type in Consumers’ Packages, and Amount Paid
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- Figure 65: Type of internet included with consumer bundles, November 2013
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- Figure 66: Type of internet included with consumer bundles, by consumer bundle ownership, November 2013
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- Figure 67: Consumer bundle ownership, by type of internet included with consumer bundles, November 2013
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- Figure 68: Type of internet included with consumer bundles, by demographics, November 2013
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- Figure 69: Amount consumers spend on bundles each month, November 2013
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- Figure 70: Amount consumers spend on bundles each month, by consumer bundle ownership, November 2013
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- Figure 71: Consumer bundle ownership, by amount consumers spend on bundles each month, November 2013
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- Figure 72: Amount consumers spend on bundles each month, by type of internet included with consumer bundles, November 2013
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- Figure 73: Type of internet included with consumer bundles, by amount consumers spend on bundles each month, November 2013
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- Figure 74: Amount consumers spend on bundles each month, by demographics, November 2013
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Appendix – The Consumer – Most Desired Telecoms Service
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- Figure 75: Bundled service that consumers would improve if free of charge to do so, November 2013
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- Figure 76: Consumer bundle ownership, by bundled service that consumers would improve if free of charge to do so, November 2013
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- Figure 77: Type of internet included with consumer bundles, by bundled service that consumers would improve if free of charge to do so, November 2013
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- Figure 78: Amount consumers spend on bundles each month, by bundled service that consumers would improve if free of charge to do so, November 2013
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- Figure 79: Consumers’ bundle provider, by bundled service that consumers would improve if free of charge to do so, November 2013
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- Figure 80: Bundled service that consumers would improve if free of charge to do so, by demographics, November 2013
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Appendix – The Consumer – Attitudes towards Bundled Communications
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- Figure 81: Consumer attitudes towards bundled communication products, November 2013
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- Figure 82: Consumer bundle ownership, by most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 83: Consumer bundle ownership, by next most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 84: Type of internet included with consumer bundles, by most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 85: Type of internet included with consumer bundles, by next most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 86: Amount consumers spend on bundles each month, by most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 87: Amount consumers spend on bundles each month, by next most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 88: Consumers’ bundle provider, by most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 89: Consumers’ bundle provider, by next most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 90: Bundled service that consumers would improve if free of charge to do so, by most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 91: Bundled service that consumers would improve if free of charge to do so, by next most popular consumer attitudes towards bundled communication products, November 2013
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- Figure 92: Bundled service that consumers would improve if free of charge to do so, by consumer bundle ownership, November 2013
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- Figure 93: Bundled service that consumers would improve if free of charge to do so, by consumers’ bundle provider, November 2013
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- Figure 94: Most popular consumer attitudes towards bundled communication products, by demographics, November 2013
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- Figure 95: Next most popular consumer attitudes towards bundled communication products, by demographics, November 2013
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