Bundled Communications Services - UK - January 2014
Bundled Communications Services - UK - January 2014

“The other method of decreasing churn is to convince consumers to take up as many products as possible from a single firm. The “stickier” consumers become, the harder they find it to extricate themselves from the company. Mintel’s research shows that quad-play customers tend to pay less per month than triple-play customers – this lower cost may be a useful way of attracting customers, with the small losses involved in ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application
Who’s Innovating?

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Market Segmentation and Share

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Bundle Ownership
The Consumer – Internet Type in Consumers’ Packages, and Amount Paid
The Consumer – Most Desired Telecoms Service
The Consumer – Attitudes towards Bundled Communications

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – The Consumer – Bundle Ownership
Appendix – The Consumer – Internet Type in Consumers’ Packages, and Amount Paid
Appendix – The Consumer – Most Desired Telecoms Service
Appendix – The Consumer – Attitudes towards Bundled Communications