Table of Contents
Scopes and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Expenditure data
- Definition
- Data sources
- Terms
Executive Summary
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- Category expenditures
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- Figure 1: Distribution of average household expenditures*, by race, 2012
- The consumer
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- Figure 2: Attitudes toward personal care products, July 2013
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- Figure 3: Attitudes toward scent and personal care products, by gender, July 2013
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- Figure 4: Types of stores shopped for personal hygiene and beauty products, July 2013
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- Figure 5: Influences in the personal care product purchase decision, by type of store preferred, July 2013
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- Figure 6: Effectiveness of personal care promotions, by gender, July 2013
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- Figure 7: Preferences for brand names vs store brands, July 2013
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- Figure 8: Brands of mouthwash/dental rinse used, by race/Hispanic origin, May 2012-June 2013
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- Figure 9: Top 15 general market haircare brands by race/ethnicity (all products combined), January 2012-March 2013
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- Figure 10: Usage of brands specially formulated for Black hair in past two years, May 2013
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- Figure 11: Usage of brands specially formulated for Black hair in past two years, by household income, May 2013
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- Figure 12: Top10 brands of deodorants and antiperspirants used, by race/Hispanic origin, May 2012-June 2013
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- Figure 13: Beauty products worn, by race/Hispanic origin, May 2012-June 2013
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- Figure 14: Top facial care concerns, by race/Hispanic origin, November 2012
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- Figure 15: Things consumers do to prevent or reduce the signs of aging, by race/Hispanic origin, November 2012
- Marketing strategies
- What we think
Issues and Insights
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- What influences Black consumers’ decision to buy personal care products? What resources do they turn to?
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- Figure 16: Influences in the personal care product purchase decision, July 2013
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- Figure 17: Resources used before shopping, overall, July 2013
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- Figure 18: Effective personal care promotions, July 2013
- The understated importance of image
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- Figure 19: Attitudes toward self-image and personal care products, July 2013
- The untapped market: men
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- Figure 20: Attitudes toward self-image and personal care products, by gender and age, July 2013
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- Figure 21: Attitudes toward self-image and personal care products, by gender and age, July 2013
- Figure 22: Attitudes toward self-image and personal care products, by gender and age, July 2013
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- Figure 23: Influences in the personal care product purchase decision, by gender and age, July 2013
Trend Applications
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- Trend: Sense of the Intense
- Trend: Man in the Mirror
- Mintel Futures: Generation Next
Personal Care Product Expenditures
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- Key points
- Blacks spent more in the personal care category than non-Blacks
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- Figure 24: Distribution of average household expenditures*, by race, 2012
- Steady increase in spending in the last six years
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- Figure 25: Average expenditures by black households for personal care products and services, three-year rolling averages, at current prices, 2007-12
- Blacks had a larger increase in average expenditures
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- Figure 26: Annual household personal care expenditures percent change, by race, three-year rolling averages, at current prices, 2007-17
Attitudes of the Black Personal Care Consumer
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- Key points
- Blacks want more products catering to their needs
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- Figure 27: Attitudes toward personal care products, July 2013
- Women feel more strongly about shopping and trying new products, despite unmet needs
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- Figure 28: Attitudes toward personal care products, by gender, July 2013
- Scent plays a major role in the personal care products Blacks buy
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- Figure 29: Attitudes toward scent and personal care products, July 2013
- Men love scented products, too
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- Figure 30: Attitudes toward scent and personal care products, by gender, July 2013
Shopping Attitudes and Behaviors
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- Key points
- Blacks are savvy shoppers and less likely to sacrifice brand names
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- Figure 31: Influence of special offers when shopping, by gender, May 2012-June 2013
- Blacks read labels and look for recognizable brand names on packaging
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- Figure 32: Impact of packaging and labels when shopping, by gender, May 2012-June 2013
- Three out of 10 Blacks are willing to pay more for environmentally friendly products
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- Figure 33: Attitudes toward environmentally friendly packaging and products, by gender, May 2012-June 2013
- The majority of Blacks are willing to try new products, but not for the sake of variety
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- Figure 34: Attitudes toward changing brands, by gender, May 2012-June 2013
- Beauty products are purchased at a wide range of stores
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- Figure 35: Types of stores shopped for personal hygiene and beauty products, July 2013
- Women are less likely than men to buy beauty products from grocery stores and dollar stores
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- Figure 36: Types of stores preferred for beauty product purchases, by gender, July 2013
- Income has little bearing on prevalence of shopping mass merchandisers and drug stores for beauty products
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- Figure 37: Types of stores preferred for beauty product purchases, by household income, July 2013
- Where men and women shop varies by age, especially among younger consumers
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- Figure 38: Types of stores preferred for beauty/grooming product purchases, men by age, July 2013
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- Figure 39: Types of stores preferred for beauty/grooming product purchases, women by age, July 2013
- Mass merchandisers preferred for personal hygiene products, purchases from other stores vary by gender
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- Figure 40: Type of store preferred for personal hygiene product purchases, by gender, July 2013
- Lower-income Blacks more likely to shop dollar stores for personal hygiene products
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- Figure 41: Type of store preferred for personal hygiene product purchases, by household income, July 2013
Key Influencers for Personal Care Purchases
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- Key points
- Traditional advertising still works and is more effective than digital at driving sales
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- Figure 42: Influences in the personal care product purchase decision, by gender, July 2013
- People who are more receptive to online advertising shop different types of stores
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- Figure 43: Influences in the personal care product purchase decision, by type of store preferred, July 2013
- Recommendations from store clerks help drive sales at department and beauty supply stores
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- Figure 44: Influencers in the personal care product purchase decision (word-of-mouth), by type of store preferred, July 2013
- Celebrity endorsements and social networking help to drive sales at most stores
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- Figure 45: Influences in the personal care product purchase decision, by type of store preferred, July 2013
- Consumer-generated content just as effective as company-generated content online
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- Figure 46: Influencers in the personal care product purchase decision, by type of store preferred, July 2013
- Professionals are more likely to drive sales for personal hygiene products
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- Figure 47: Impact of word-of-mouth on influencing personal hygiene product purchases by stores shopped, July 2013
- Brand exposure online helps to drive sales at a wide range of stores
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- Figure 48: Impact of marketing/advertising on personal hygiene product purchases, by type of store shopped, July 2013
- Brand advocacy from people they know on social network sites helps to drive sales
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- Figure 49: Impact of online reviews and videos on personal hygiene product purchases, by type of store shopped, July 2013
Effectiveness of Personal Care Promotions
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- Key points
- Women are drawn to instant savings while store interaction motivates men
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- Figure 50: Effectiveness of personal care promotions, by gender, July 2013
- Sales motivate lower-income people, while higher-income Blacks respond well to free gifts and samples
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- Figure 51: Effectiveness of personal care promotions, by household income, July 2013
- Women’s love for shopping is evident in personal care
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- Figure 52: In store behavior when shopping for personal care items, by gender, July 2013
- Women are more likely to participate in store loyalty programs
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- Figure 53: In store behavior when shopping for personal care items, by gender, July 2013
Brand Name Preferences
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- Key points
- Black consumers buy brand name products when it comes to personal care
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- Figure 54: Preferences for brand names vs store brands, July 2013
- Lower-income Blacks buy brand names too, but to a somewhat lesser extent than higher-income consumers
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- Figure 55: Percentage of those who have purchased in last six months that purchased brand name only, by household income, July 2013
Product Usage – Oral Care
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- Key points
- Disparities in oral care likely drive appeal for toothpaste that enhances appearance
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- Figure 56: Types of toothpaste used most often, by race/Hispanic origin, May 2012-June 2013
- Whiter teeth is somewhat more important to men
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- Figure 57: Types of toothpaste used most often, by gender, May 2012-June 2013
- Younger consumers more likely to buy whitening toothpaste
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- Figure 58: Types of toothpaste used most often, by age, May 2012-June 2013
- Colgate is the number one toothpaste brand among multicultural consumers
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- Figure 59: Brands of toothpaste used most often, by race/Hispanic origin, May 2012-June 2013
- Black consumers use multiple brands for variety and to meet unmet needs
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- Figure 60: Number of brands of toothpaste used most often, by race/Hispanic origin, May 2012-June 2013
- Significantly more Blacks use mouthwash than any other consumer group
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- Figure 61: Use of mouthwash/dental rinse, by race/Hispanic origin, May 2012-June 2013
- Blacks significantly more likely than Whites to use Listerine
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- Figure 62: Brands of mouthwash/dental rinse used, by race/Hispanic origin, May 2012-June 2013
- Crest mouthwash draws in a wider range of people from different income levels
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- Figure 63: Brands of toothpaste used most often, by household income, May 2012-June 2013
- Nearly everyone in the $50K-75K income range uses mouthwash
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- Figure 64: Usage of mouthwash/dental rinse, by household income, May 2012-June 2013
Product Usage – Haircare
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- Key points
- Mainstream brands recognize the importance of the Black consumer
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- Figure 65: Pantene Relaxed & Natural products advertisement, 2013
- Figure 66: Suave Moroccan Argan Oil Infusion products advertisement, 2013
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- Figure 67: Palmer’s Coconut Oil and Olive Oil Formula products, 2013
- Figure 68: Organix Haircare Lineup, 2013
- Strong heritage among Black consumers is still paying off for some brands
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- Figure 69: Brand usage of products specially formulated for Black hair in past two years, May 2013
- Higher-income Blacks are just as likely to buy lower-priced heritage brands
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- Figure 70: Heritage Brand usage of products specially formulated for Black hair in past two years, by household income, May 2013
- Digital helped to birth newer brands who are winning over Blacks
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- Figure 71: Usage of brands specially formulated for Black hair in past two years, May 2013
- KeraCare and Miss Jessie’s more popular with higher-income Blacks
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- Figure 72: Usage of brands specially formulated for Black hair in past two years, by household income, May 2013
- Blacks are much less likely to use mainstream brands than Black haircare brands
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- Figure 73: Top 15 mainstream haircare brands by race/ethnicity (all products combined), January 2012-March 2013
- Younger Black consumers are driving sales among mainstream brands
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- Figure 74: Dove’s Campaign for Real Beauty, 2013
- Figure 75: P&G’s My Black is Beautiful movement, 2013
- Figure 76: Top 15 mainstream haircare brands, by gender and age (all products combined), January 2012-March 2013
- Haircare products are a staple in Black households—some use tools, relaxers, and color at home, too
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- Figure 77: Usage frequency of haircare products at home by type (in average month), May 2013
- Natural hair trend drives rise in styling products but a decline in relaxers
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- Figure 78: Total US retail sales of Black haircare products, by segment, at current prices, 2011 and 2013
- Figure 79: Total US retail sales and forecast of Black haircare products, by segment, at current prices, 2008-13
- Shampoo and conditioners are one third of Black haircare expenditures
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- Figure 80: Types of home haircare treatments used, May 2013
- Figure 81: Types of shampoo used at home, by race/Hispanic origin, January 2012-March 2013
- Hairstyling products make up largest share of expenditures
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- Figure 82: Usage frequency of home haircare products in average month, May 2013
- Black consumers want scented haircare products
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- Figure 83: Usage of hair spray (men's and women's), by race/Hispanic origin, January 2012-March 2013
- Figure 84: Usage of scented/unscented hair spray (men's and women's), by race/Hispanic origin, January 2012-March 2013
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- Figure 85: Usage frequency of hair spray in last seven days (men's and women's), by race/Hispanic origin, January 2012-March 2013
- Blacks drawn to products in lotion or cream form that add moisture
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- Figure 86: Usage of hairstyling mousse and gels, by race/Hispanic origin, January 2012-March 2013
- Figure 87: Usage of hairstyling mousse and gels by type, by race/Hispanic origin, January 2012-March 2013
- Dark and Lovely is top relaxer brand, Clairol leads in hair color
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- Figure 88: Usage of relaxers or hair color at home 0in average month, May 2013
- Figure 89: Brands of hair relaxers and permanents used, by race/Hispanic origin, January 2012-March 2013
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- Figure 90: Brands of home hair color products used, by race/Hispanic origin, January 2012-March 2013
- Styling tools are must-haves—especially clippers, flat irons, and blow dryers
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- Figure 91: Usage frequency of using types of hairstyling tools at home in average month, May 2013
- Half of Black women relax their hair at home—even more are using styling tools
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- Figure 92: Usage of haircare products at home by type in average month, by gender, May 2013
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- Figure 93: Attitudes toward hair and haircare products, by gender, May 2013
Product Usage – Deodorants and Antiperspirants
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- Key points
- Blacks are more likely to use solid or roll-on deodorant
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- Figure 94: Forms of deodorants and antiperspirants used, by race/Hispanic origin, May 2012-June 2013
- Figure 95: Forms of deodorants and antiperspirants used, by gender, May 2012-June 2013
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- Figure 96: Forms of deodorants and antiperspirants used, by gender and age, May 2012-June 2013
- Degree is the number one deodorant and antiperspirant brand
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- Figure 97: Top10 brands of deodorants and antiperspirants used, by race/Hispanic origin, May 2012-June 2013
- Degree is the number one brand among men
- Dove steals share from Degree among women aged 18-34
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- Figure 98: Brands of deodorants and antiperspirants used, by gender and age, May 2012-June 2013
Product Usage – Fragrances and Body Sprays
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- Key points
- Black consumers love wearing a variety of fragrances
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- Figure 99: Attitudes toward scented products, by gender, July 2013
- Black consumers are more likely than others to wear cologne and body sprays
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- Figure 100: Type of aftershave lotion and cologne used, by race/Hispanic origin, May 2012-June 2013
- Axe body sprays lead the pack, along with a cologne classic, Cool Water
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- Figure 101: Brands of aftershave lotion and cologne used, by race/Hispanic origin, May 2012-June 2013
- Black consumers are less likely than other consumers to wear perfume
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- Figure 102: Type of perfume, cologne, and toilet water used, by race/Hispanic origin, May 2012-June 2013
- Bath & Body Works is the most popular fragrance line among Blacks
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- Figure 103: Brands of perfume, cologne, and toilet water used, by race/Hispanic origin, May 2012-June 2013
- Women wear Axe and Old Spice, too
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- Figure 104: Type of aftershave lotion and cologne used, by gender, May 2012-June 2013
- Figure 105: Brands of aftershave lotion and cologne used, by gender, May 2012-June 2013
- Men are more likely to wear colognes by male designers
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- Figure 106: Type of perfume, cologne, and toilet water used, by gender, May 2012-June 2013
- Figure 107: Brands of perfume, cologne, and toilet water used, by gender, May 2012-June 2013
Product Usage – Feminine Hygiene
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- Key points
- Black women are more likely to wear pantiliners than White women
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- Figure 108: Pantiliners/shields usage, by race/Hispanic origin, May 2012-June 2013
- Figure 109: Pantiliners/shields usage, females by age, May 2012-June 2013
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- Figure 110: Pantiliners/shields usage, females by household income, May 2012-June 2013
- Black women are more likely to wear scented pantiliners
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- Figure 111: Pantiliners/Shields kinds used, by race/Hispanic origin, May 2012-June 2013
- Black women are more likely to wear long length pantiliners
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- Figure 112: Pantiliners/shields length used, by race/Hispanic origin, May 2012-June 2013
- Younger women prefer regular length, while older women prefer long length
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- Figure 113: Pantiliners/shields length used, by female and age, May 2012-June 2013
- Figure 114: Pantiliners/shields length used, by female and household income, May 2012-June 2013
- Always is the number one pantiliner brand among Black women
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- Figure 115: Pantiliners/shields brands used, by race/Hispanic origin, May 2012-June 2013
- Tampax is the number one tampon brand, but more Blacks wear Playtex than other women
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- Figure 116: Brands of tampons used, by race/Hispanic origin, May 2012-June 2013
- Black consumers are loyal to the Always brand
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- Figure 117: Brands of sanitary pads and napkins used, by race/Hispanic origin, May 2012-June 2013
Product Usage – Cosmetics and Beauty Products
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- Key points
- Older women and those with household incomes of $50K+ are more likely to wear foundation and concealer
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- Figure 118: Foundation/concealer make-up usage, by race/Hispanic origin, May 2012-June 2013
- Figure 119: Foundation/Concealer make-up usage, females by age, May 2012-June 2013
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- Figure 120: Foundation/concealer make-up usage, females by household income, May 2012-June 2013
- Older women wear foundation and younger women wear concealer
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- Figure 121: Usage of foundation or concealer make-up, females by age, May 2012-June 2013
- Figure 122: usage of foundation or concealer make-up, females by household income, May 2012-June 2013
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- Figure 123: Types of foundation/concealer make-up used, females by age, May 2012-June 2013
- Figure 124: type of foundation/concealer make-up used, females by household income, May 2012-June 2013
- Younger women wear trendier foundation brands and older women wear heritage brands
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- Figure 125: Foundation/concealer make-up brand used, females by age, May 2012-June 2013
- Regardless of income, Black women are wearing some of the same brands
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- Figure 126: Foundation/concealer make-up brand used, females by household income, May 2012-June 2013
- Black women are significantly more likely to wear M.A.C. foundation than White women
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- Figure 127: Foundation/concealer make-up brand used, by race/Hispanic origin, May 2012-June 2013
- Black women are less likely to wear blush and bronzers
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- Figure 128: Blusher/Bronzer usage, by race/Hispanic origin, May 2012-June 2013
- Figure 129: Usage of blush or bronzer, by race/Hispanic origin, May 2012-June 2013
- The majority of Black women wear blush or bronzer in powder or cake form
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- Figure 130: Type of blusher/bronzer used, by race/Hispanic origin, May 2012-June 2013
- M.A.C. continues to rank high among Black women
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- Figure 131: Blusher/bronzer brands used, by race/Hispanic origin, May 2012-June 2013
- Fewer Black women wear mascara
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- Figure 132: Mascara usage, by race/Hispanic origin, May 2012-June 2013
- Figure 133: Types of mascara used, by race/Hispanic origin, May 2012-June 2013
- Maybelline and CoverGirl are the leading mascara brands
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- Figure 134: Mascara brand used, by race/Hispanic origin, May 2012-June 2013
- Crayons and pencils are more prevalent among Black women
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- Figure 135: Eye shadow/eye liner/eye brow pencil usage, by race/Hispanic origin, May 2012-June 2013
- Figure 136: types of eye shadow/eye liner/eye brow pencil used, by race/Hispanic origin, May 2012-June 2013
- Avon and Maybelline are the leading eye shadow, liner, and brow pencil brands
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- Figure 137: Eye shadow/eye liner/eye brow pencil brands used, by race/Hispanic origin, May 2012-June 2013
- Lip gloss is preferred over lipstick
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- Figure 138: Lipstick and lip gloss usage, by race/Hispanic origin, May 2012-June 2013
- Figure 139: Types of lipstick and lip gloss used, by race/Hispanic origin, May 2012-June 2013
- Avon and Wet ‘n’ Wild are leading lip gloss and lipstick brands
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- Figure 140: Lipstick and lip gloss brands used, by race/Hispanic origin, May 2012-June 2013
Product Usage – Nail Care
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- Key points
- Nail care is a pivotal part of Black women’s beauty regimen
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- Figure 141: Nail polish/nail care products usage, by race/Hispanic origin, May 2012-June 2013
- Figure 142: Nail polish/nail care products usage, females by age, May 2012-June 2013
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- Figure 143: Nail polish/nail care products usage, females by household income, May 2012-June 2013
- Sally Hansen is the leading nail care brand, but among Black women some other brands stand out
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- Figure 144: Nail polish/nail care products brands used, by race/Hispanic origin, May 2012-June 2013
- Younger women use trendier nail care brands, older women stick to heritage brands
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- Figure 145: Nail polish/nail care products brands used, females by age, May 2012-June 2013
- Wet ‘n’ Wild and Avon are leading brands among lower-income women
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- Figure 146: Nail polish/nail care brands used, females by household income, May 2012-June 2013
Product Usage – Skincare
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- Key points
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- Figure 147: Types of moisturizers, creams, and lotions used, by race/Hispanic origin, May 2012-June 2013
- Vaseline, Jergens, Bath & Body Works, and Johnson & Johnson are popular
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- Figure 148: Brands of moisturizers, creams, and lotions used, by race/Hispanic origin, May 2012-June 2013
- Vaseline lotion is more common among men, women prefer Vaseline Petroleum Jelly
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- Figure 149: Brands of moisturizers, creams, and lotions used, by gender, May 2012-June 2013
- Blacks prefer regular formula or shaving cream for sensitive skin
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- Figure 150: Types of shaving creams or gels used, by race/Hispanic origin, May 2012-June 2013
- Gillette is the number one brand used by Black consumers
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- Figure 151: Brands of shaving creams or gels used, by race/Hispanic origin, May 2012-June 2013
- Gillette is the number one razor brand among Blacks
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- Figure 152: Type of razor blade used, by race/Hispanic origin, May 2012-June 2013
- Figure 153: Brands of razor blade used, by race/Hispanic origin, May 2012-June 2013
- Shaving creams for sensitive skin and with moisturizers appeal to younger Blacks
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- Figure 154: Shaving creams or gels used, by gender and age, May 2012-June 2013
- Barbasol is the number one brand among men, Skintimate leads with women
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- Figure 155: Brands of shaving creams or gels used, by gender, May 2012-June 2013
- Blacks prefer sun block with higher SPF
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- Figure 156: Type of sunscreen/suntan lotion used, by race/Hispanic origin, May 2012-June 2013
- Coppertone is number one, but Aveeno, Avon, and Vaseline used more by Blacks
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- Figure 157: Brands of sunscreen/suntan lotion used, by race/Hispanic origin, May 2012-June 2013
Product Usage – Facial Care
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- Key points
- Blacks celebrate aging—focus is on even skin tone and dry skin, not anti-aging
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- Figure 158: Top facial care concerns, by race/Hispanic origin, November 2012
- Younger Blacks also want to age naturally
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- Figure 159: Attitudes toward aging among people 18-34 years old, by race/Hispanic origin, November 2012
- Blacks try to avoid stress to reduce signs of aging
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- Figure 160: Things consumers do to prevent or reduce the signs of aging, by race/Hispanic origin, November 2012
- Black consumers, like most people, use a wide array of skincare products
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- Figure 161: Skincare products used, by race/Hispanic Origin, May 2013
- Messaging is key because Blacks are looking to achieve different results
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- Figure 162: Results consumers are looking to achieve in their skincare regimen, by race/Hispanic origin, May 2013
- Three out of 10 are looking for products specifically for Black skin
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- Figure 163: Benefits or claims consumers look for in skincare products, by race/Hispanic origin, May 2013
- Natural and organic ingredients appeal to Black consumers
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- Figure 164: Interest in product claims, by race/Hispanic origin, May 2013
- Multifunctional products aren’t necessarily seen as saving time or money
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- Figure 165: Attitudes toward facial skincare products, by race/Hispanic origin, May 2013
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- Figure 166: Attitudes toward natural and organic ingredients in facial care products, by race/Hispanic origin, facial care report, May 2013
- Neutrogena is the leading facial cleanser brand among Blacks
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- Figure 167: Brands of facial cleansing products used, by race/Hispanic origin, May 2012-June 2013
- Men and women use different brands of facial cleansers
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- Figure 168: Brands of facial cleansing products used, by gender, May 2012-June 2013
- More younger women use Neutrogena, while older women are more likely to use Olay
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- Figure 169: Brands of facial cleansing products used, females by age, May 2012-June 2013
Marketing Strategies
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- Key points
- Overview of the brand landscape
- Brand analysis: P&G, My Black is Beautiful
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- Figure 170: P&G, My Black is Beautiful advertisement, 2013
- Brand analysis: M.A.C., AIDS Fund
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- Figure 171: M.A.C. Cosmetics Viva Glam, AIDS Fund advertisement, 2013
US Black Population
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- Key points
- US population by race/Hispanic origin
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- Figure 172: Population, by race/Hispanic origin, 2008-18
- Figure 173: Asian, Black, and Hispanic populations, 1970-2020
- Age
- Generations by race
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- Figure 174: US population by race and generation, 2011
- Black population by age
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- Figure 175: US Black population, by age, 2008-18
- Figure 176: US Population, by age, 2008-18
- US Black geographic concentration
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- Figure 177: Black geographic concentration, by region, 2010
- Black population by state
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- Figure 178: States with largest Black population, 2011
- Figure 179: States with largest Black population, by distribution, 2008
- Population by geographic concentration
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- Figure 180: States (including District of Columbia) ranked with the highest share of Black residents, 2011
- Black metro areas
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- Figure 181: Metropolitan status of Black households, 2006 and 2011
- Figure 182: Top 10 metropolitan areas with the largest number of Black residents, 2010
- Black households
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- Figure 183: Average household size, by race/Hispanic origin/race of householder, 2001 and 2011
- Figure 184: Presence and ages of children in the household, by race/Hispanic origin, 2011
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- Figure 185: Marital status, by race and Hispanic origin, 2011
Appendix – Additional Tables
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- Figure 186: Average expenditures by black households for personal care products and services, by segment, three-year rolling averages, at current prices, 2007-12
- Figure 187: Attitudes toward personal care products, by household income, July 2013
- Figure 188: Attitudes toward personal care products, by household income, July 2013
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- Figure 189: Attitudes toward shopping, females by age, May 2012-June 2013
- Figure 190: Attitudes toward shopping, females by household income, May 2012-June 2013
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- Figure 191: Types of stores where personal hygiene products are purchased, by gender and age, July 2013
- Figure 192: Influences in purchase decisions, by types of stores where personal care products are purchased, July 2013
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- Figure 193: Influences in purchase decisions, by types of stores where personal care products are purchased (continued), July 2013
- Figure 194: Influences in purchase decisions, by types of stores where personal care products are purchased (online), July 2013
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- Figure 195: Influences in purchase decisions, by types of stores where personal care products are purchased (word-of-mouth), July 2013
- Figure 196: Effectiveness of personal care product promotions, by gender and age, July 2013
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- Figure 197: In store activities and loyalty program participation, by gender and age, July 2013
- Figure 198: In store activities and loyalty program participation, by household income, July 2013
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- Figure 199: Purchase of name brand and store brand in last six months, by household income, July 2013
- Figure 200: Purchase of store brand personal care products, by household income, July 2013
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- Figure 201: Usage of brands of mouthwash/dental rinse used, by race/Hispanic origin, May 2012-June 2013
- Figure 202: Types of toothpaste used most often, by household income, May 2012-June 2013
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- Figure 203: Brands of toothpaste used most often, by gender, May 2012-June 2013
- Figure 204: Usage of mouthwash/dental rinse, females by household income, May 2012-June 2013
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- Figure 205: Brands of mouthwash/dental rinse used, by household income, May 2012-June 2013
- Figure 206: Brands of mouthwash/dental rinse used, females by household income, May 2012-June 2013
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- Figure 207: Types of deodorants and antiperspirants used, females by household income, May 2012-June 2013
- Figure 208: Brands of deodorants and antiperspirants used, females by household income, May 2012-June 2013
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- Figure 209: Brands of deodorants and antiperspirants used, by race/Hispanic origin, May 2012-June 2013
- Figure 210: Brands of deodorants and antiperspirants used, by gender and age, May 2012-June 2013
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- Figure 211: Brands of aftershave lotion and cologne used, by race/Hispanic origin, May 2012-June 2013
- Figure 212: Brands of aftershave lotion and cologne used, males by age, May 2012-June 2013
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- Figure 213: Type of perfume, cologne, and toilet water used, males by age, May 2012-June 2013
- Figure 214: Brands of perfume, cologne, and toilet water used, males by age, May 2012-June 2013
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- Figure 215: Brands of pantiliners/shields used, females by age, May 2012-June 2013
- Figure 216: Brands of pantiliners/shields used, females by household income, May 2012-June 2013
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- Figure 217: Brands of tampons used, females by age, May 2012-June 2013
- Figure 218: Brands of tampons used, females by household income, May 2012-June 2013
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- Figure 219: Brands of sanitary pads and napkins used, females by age, May 2012-June 2013
- Figure 220: Brands of sanitary pads and napkins used, females by household income, May 2012-June 2013
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- Figure 221: Usage of foundation/concealer, by race/Hispanic origin, May 2012-June 2013
- Figure 222: Type of foundation/concealer used, by race/Hispanic origin, May 2012-June 2013
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- Figure 223: Usage of blusher/bronzer, females by age, May 2012-June 2013
- Figure 224: Usage of blusher/bronzer, females by household income, May 2012-June 2013
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- Figure 225: Usage of mascara, females by age, May 2012-June 2013
- Figure 226: Usage of mascara, females by household income, May 2012-June 2013
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- Figure 227: Types of mascara used, females by age, May 2012-June 2013
- Figure 228: Types of mascara used, females by household income, May 2012-June 2013
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- Figure 229: Usage of eye shadow/eye liner/eye brow pencil, females by age, May 2012-June 2013
- Figure 230: Usage of eye shadow/eye liner/eye brow pencil, females by household income, May 2012-June 2013
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- Figure 231: Types of eye shadow/eye liner/eye brow pencil used, females by age, May 2012-June 2013
- Figure 232: Types of eye shadow/eye liner/eye brow pencil used, females by household income, May 2012-June 2013
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- Figure 233: Brands of eye shadow/eye liner/eye brow pencil used, females by age, May 2012-June 2013
- Figure 234: Brands of eye shadow/eye liner/eye brow pencil used, females by household income, May 2012-June 2013
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- Figure 235: Types of lipstick and lip gloss used, females by age, May 2012-June 2013
- Figure 236: Types of lipstick and lip gloss used, females by household income, May 2012-June 2013
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- Figure 237: Brands of lipstick and lip gloss used, females by age, May 2012-June 2013
- Figure 238: Brands of lipstick and lip gloss used, females by household income, May 2012-June 2013
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- Figure 239: Types of moisturizers, creams, and lotions used, by gender and age, May 2012-June 2013
- Figure 240: Types of moisturizers, creams, and lotions used, females by household income, May 2012-June 2013
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- Figure 241: Brands of moisturizers, creams, and lotions used, by gender and age, May 2012-June 2013
- Figure 242: Brands of moisturizers, creams, and lotions used, females by household income, May 2012-June 2013
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- Figure 243: Types of shaving creams or gels used, by gender, May 2012-June 2013
- Figure 244: Brands of shaving creams or gels used, by gender and age, May 2012-June 2013
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- Figure 245: Type of razor blade used, by gender, May 2012-June 2013
- Figure 246: Type of razor blade used, by gender and age, May 2012-June 2013
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- Figure 247: Brands of razor blade used, by gender, May 2012-June 2013
- Figure 248: Brands of razor blade used, by gender and age, May 2012-June 2013
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- Figure 249: Type of facial cleansing products used, by gender, May 2012-June 2013
- Figure 250: Type of facial cleansing products used, females by age, May 2012-June 2013
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- Figure 251: Attitudes toward image and products, by gender and age, July 2013
- Figure 252: Attitudes toward self-image and personal care products, by gender and age, July 2013
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- Figure 253: Attitudes toward self-image and personal care products, by gender and age, July 2013
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- Figure 255: Percentage who have purchased a combination of store brand and brand name, by gender and age, July 2013
- Figure 256: Percentage who have purchased store brand only, by gender and age, July 2013
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- Figure 257: Percentage who have purchased brand name only, by gender and age, July 2013
- Figure 258: Type of aftershave lotion and cologne used, by male and age, May 2012-June 2013
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- Figure 259: Attitudes toward self-image and personal care products, overall, July 2013
- Figure 260: Attitudes toward self-image and personal care products, by gender, July 2013
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- Figure 261: Attitudes toward self-image and personal care products, by household income, July 2013
- Figure 262: Attitudes toward self-image and personal care products, by gender, July 2013
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- Figure 263: Attitudes toward self-image and personal care products, by household income, July 2013
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Appendix – Trade Associations
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