“Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scopes and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Personal Care Product Expenditures
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes of the Black Personal Care Consumer
Shopping Attitudes and Behaviors
Key Influencers for Personal Care Purchases
Effectiveness of Personal Care Promotions
Brand Name Preferences
Product Usage – Oral Care
Product Usage – Haircare
Product Usage – Deodorants and Antiperspirants
Product Usage – Fragrances and Body Sprays
Product Usage – Feminine Hygiene
Product Usage – Cosmetics and Beauty Products
Product Usage – Nail Care
Product Usage – Skincare
Product Usage – Facial Care
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
US Black Population
Appendix – Additional Tables
Appendix – Trade Associations
28th May 2015
“For Black women, image is everything. Although many believe that true beauty comes from within, they admit to using many products that help let their natural beauty shine through and set them apart from other women. Black women are learning to love the skin they’re in and taking precautions to ... 
27th August 2014
“Black women are more likely than Whites to get high-end nail services, such as gel or acrylic overlays, nail designs, etc. Black women like bold, vibrant colors, whether it’s the clothes they wear, hair color, make-up, nails… and even on the walls of their homes, Black consumers are very keen ...
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Given economic changes, are Black consumers still buying brand name products or are they finding greater value in private label or store brands? Are they shopping differently?
