Black Consumers and Personal Care - US - December 2013
Black Consumers and Personal Care - US - December 2013

“Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scopes and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Personal Care Product Expenditures

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes of the Black Personal Care Consumer
Shopping Attitudes and Behaviors
Key Influencers for Personal Care Purchases
Effectiveness of Personal Care Promotions
Brand Name Preferences
Product Usage – Oral Care
Product Usage – Haircare
Product Usage – Deodorants and Antiperspirants
Product Usage – Fragrances and Body Sprays
Product Usage – Feminine Hygiene
Product Usage – Cosmetics and Beauty Products
Product Usage – Nail Care
Product Usage – Skincare
Product Usage – Facial Care

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

US Black Population
Appendix – Additional Tables
Appendix – Trade Associations