Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
- Market factors
- Companies, brands and innovation
- Companies
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- Figure 2: Outlet numbers of selected leading pizza/pasta restaurant/takeaway brands, 2011 and 2013
- Innovation
- The consumer
- Pizza/pasta outlet usage
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- Figure 3: Frequency of visiting pizza/pasta restaurants, takeaway/home delivery versus sit-down, October 2013
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- Figure 4: Pizza/pasta restaurant and takeaway usage, October 2013
- Reasons to visit pizza/pasta outlets
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- Figure 5: Reasons for visiting pizza/pasta restaurants/takeaways, October 2013
- Users’ attitudes towards pizza/pasta outlets
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- Figure 6: Attitudes towards pizza and pasta restaurants/takeaways, October 2013
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- Figure 7: Further attitudes towards pizza and pasta restaurants/takeaways, October 2013
- Menu enticement in pizza/pasta outlets
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- Figure 8: Menu enticements for pizza and pasta restaurants/takeaways, October 2013
- What we think
Issues in the Market
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- How can operators broaden their appeal as an all-day dining venue?
- In what ways can operators leverage variety to engage consumers?
- What can the market do to improve its poor value image?
- How can pizza/pasta restaurants combat low loyalty levels amongst diners?
Trend Application
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- Trend: Rebirth of Cities
- Trend: The Real Thing
- Mintel Future: Access Anything Anywhere or Generation Next
Market Drivers
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- Key points
- Increasing consumer sentiment should benefit the market
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- Figure 9: Consumer confidence index, monthly, January 2007-October 2013
- Figure 10: Trends in consumer spending priorities (after bills), February 2012-September 2013
- Discounting continues to characterise the market
- Projected decline in the family lifestage is an area of concern for operators
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- Figure 11: Forecast adult population trends, by lifestage, 2008-18
Who’s Innovating?
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- Key points
- Authentic ingredients are used to give dishes a premium touch
- Operators rejuvenate children’s menus
- More flexible menu options to cater to health conscious diners
- Operators look to elevate the dining out experience
Market Size, Segmentation and Forecast
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- Key points
- Discounting culture continues to dampen value growth
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- Figure 12: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
- The pizza/pasta market faces competition from different directions
- Takeaway segment continues to outperform dine-in segment
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- Figure 13: Value sales of the UK pizza and pasta takeaway/home delivery market, 2008-18
- Figure 14: Value sales of the UK pizza and pasta dine-in restaurant market, 2008-18
- Forecast
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- Figure 15: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
- Figure 16: Value sales of the UK pizza and pasta takeaway/home delivery market, 2008-18
- Figure 17: Value sales of the UK pizza and pasta dine-in restaurant market, 2008-18
- Forecast methodology
Market Share
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- Key points
- Domino’s leads the pizza takeaway/home delivery market
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- Figure 18: Outlet numbers of selected major pizza/pasta restaurant/takeaway brands, 2011-13
- Dine-in market still offers untapped opportunities
Companies and Products
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- Key points
- Domino’s
- Financial results
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- Figure 19: Financial performance of Domino’s Pizza Group UK Plc, 2011 and 2012
- Company strategy and recent developments
- Menu developments
- Papa John’s
- Financial results
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- Figure 20: Financial performance of Papa John’s (GB) Limited, 2011 and 2012
- Company strategy and recent developments
- Menu developments
- Pizza Hut
- Financial results
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- Figure 21: Financial performance of Pizza Hut UK, 2011 and 2012
- Company strategy and recent developments
- Menu developments
- Prezzo
- Financial results
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- Figure 22: Financial performance of Prezzo Plc, 2011 and 2012
- Company strategy and recent developments
- Menu developments
- Gondola Group
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- Figure 23: Financial performance of Gondola Group Limited, 2011 and 2012
- PizzaExpress
- Financial results
- Company strategy and recent developments
- Menu developments
- Retail products
- ASK Italian
- Financial results
- Company strategy and recent developments
- Menu developments
- Zizzi
- Financial results
- Company strategy and recent developments
- Menu developments
- Tragus Group
- Financial results
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- Figure 24: Financial performance of Tragus Group, 2011 and 2012
- Strada
- Company strategy and recent developments
- Menu developments
- Bella Italia
- Company strategy and recent developments
- Menu developments
Brand Research
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- Brand map
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- Figure 25: Attitudes towards and usage of brands in the pizza and pasta restaurant sector, October 2013
- Correspondence analysis
- Brand attitudes
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- Figure 26: Attitudes, by pizza and pasta restaurant brand, October 2013
- Brand personality
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- Figure 27: Pizza and pasta restaurant brand personality – macro image, October 2013
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- Figure 28: Pizza and pasta restaurant brand personality – micro image, October 2013
- Brand experience
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- Figure 29: Pizza and pasta restaurant brand usage, October 2013
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- Figure 30: Satisfaction with various pizza and pasta restaurant brands, October 2013
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- Figure 31: Consideration of pizza and pasta restaurant brands, October 2013
- Figure 32: Consumer perceptions of current pizza and pasta restaurant brand performance, October 2013
- Brand index
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- Figure 33: Pizza and pasta restaurant brand index, October 2013
- Target group analysis
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- Figure 34: Target groups, October 2013
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- Figure 35: Pizza & pasta restaurant brand usage, by target groups, October 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Operators continue their focus on driving customer engagement
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- Figure 36: Above-the-line advertising expenditure of selected operators in the UK pizza/pasta market, 2009-13
- Social media campaigns
- Lifestyle branding
- Tie-ups with well-known brands to boost value-for-money perceptions
The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and Takeaways
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- Key points
- Frequency of visiting pizza/pasta restaurants/takeaways
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- Figure 37: Frequency of visiting pizza and pasta restaurants, takeaway/home delivery versus sit-down, October 2013
- Pizza/pasta outlets visited
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- Figure 38: Pizza/pasta restaurant and takeaway usage, October 2013
The Consumer – Reasons for Visiting Pizza/Pasta Outlets
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- Key points
- Opportunities remain to encourage more ‘regular treat’ visits to restaurants
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- Figure 39: Reasons for visiting pizza and pasta restaurants/takeaways, October 2013
- Offering special occasion dining should appeal to older consumers
- A quarter of takeaway users are looking for something different from their normal meals
The Consumer – Online Activities for Pizza/Pasta Outlets
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- Diners’ researching mentality
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- Figure 40: Online activities for pizza/pasta restaurants/takeaways, October 2013
- Shifting the focus from price to product
- An increasingly virtual world
- Driving brand conversation and consumer engagement
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- Figure 41: Selected online activities for pizza/pasta restaurants/takeaways, by age, October 2013
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- Figure 42: Selected online activities for pizza/pasta restaurants/takeaways, by region, October 2013
- Role of social media
The Consumer – Attitudes Towards Pizza/Pasta Outlets
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- Key points
- Diners look for variety and a change from what they usually eat at home
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- Figure 43: Attitudes towards pizza/pasta restaurants/takeaways, October 2013
- Greater menu flexibility is key to capitalise on casual dining trend
- Build-your-own concepts could be used more to respond to diners’ demand for customisation
The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
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- Key points
- Price promotions are still prolific in the pizza/pasta market
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- Figure 44: Further attitudes towards pizza/pasta restaurants/takeaways, October 2013
- Can the market move from being discount-driven to being occasion-driven?
- Guiding choice
The Consumer – Pizza/Pasta Outlets Menu Enticement
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- Key points
- Flexibility is a key theme
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- Figure 45: Menu enticements for pizza and pasta restaurants/takeaways, October 2013
- Stealth health
- Boosting the special occasion factor
Appendix – Market Size, Segmentation and Forecast
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- Figure 46: Best- and worst-case forecasts for the overall UK pizza and pasta restaurant/takeaway market, 2013-18
- Figure 47: Best- and worst-case forecasts for the UK pizza and pasta takeaway/home delivery market, 2013-18
- Figure 48: Best- and worst-case forecasts for the UK pizza and pasta dine-in restaurant market, 2013-18
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Appendix – Brand Research
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- Figure 49: Brand usage, October 2013
- Figure 50: Brand commitment, October 2013
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- Figure 51: Brand momentum, October 2013
- Figure 52: Brand diversity, October 2013
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- Figure 53: Brand satisfaction, October 2013
- Figure 54: Brand attitude, October 2013
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- Figure 55: Brand image – macro image, October 2013
- Figure 56: Brand image – micro image, October 2013
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- Figure 57: Profile of target groups, by demographics, October 2013
- Figure 58: Psychographic segmentation by target groups, October 2013
- Figure 59: Brand usage, by target groups, October 2013
- Figure 60: Brand index, October 2013
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Appendix – The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and Takeaways
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- Figure 61: Frequency of visiting pizza/pasta restaurants for a sit-down meal, October 2013
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- Figure 62: Frequency of using pizza/pasta takeaways, October 2013
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- Figure 63: Frequency of visiting pizza/pasta restaurants for a sit-down meal, by demographics, October 2013
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- Figure 64: Frequency of visiting pizza/pasta restaurants for a sit-down meal, by demographics, October 2013 (continued)
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- Figure 65: Frequency of using pizza/pasta takeaways, by demographics, October 2013
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- Figure 66: Frequency of using pizza/pasta takeaways, by demographics, October 2013 (continued)
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- Figure 67: Pizza/pasta restaurant and takeaway usage, October 2013
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- Figure 68: Pizza/pasta restaurant and takeaway usage, October 2013
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- Figure 69: Pizza/pasta restaurant and takeaway usage, October 2013 (continued)
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Appendix – The Consumer – Reasons for Visiting Pizza/Pasta Outlets
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- Figure 70: Reasons for visiting pizza/pasta restaurants/takeaways, October 2013
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- Figure 71: Most popular reasons for visiting pizza/pasta restaurants, by demographics, October 2013
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- Figure 72: Next most popular reasons for visiting pizza/pasta restaurants, by demographics, October 2013
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- Figure 73: Most popular reasons for using pizza/pasta takeaways, by demographics, October 2013
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- Figure 74: Next most popular reasons for using pizza/pasta takeaways, by demographics, October 2013
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Appendix – The Consumer – Online Activities for Pizza/Pasta Outlets
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- Figure 75: Online activities for pizza/pasta restaurants/takeaways, October 2013
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- Figure 76: Online activities for pizza/pasta restaurants/takeaways – Check menus online to look at dishes, by demographics, October 2013
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- Figure 77: Online activities for pizza/pasta restaurants/takeaways – Check prices online in advance, by demographics, October 2013
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- Figure 78: Online activities for pizza/pasta restaurants/takeaways – Order a pizza/pasta takeaway/home delivery online, by demographics, October 2013
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- Figure 79: Online activities for pizza/pasta restaurants/takeaways – Book a table online, by demographics, October 2013
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- Figure 80: Online activities for pizza/pasta restaurants/takeaways – Sign up to a restaurant newsletter, by demographics, October 2013
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- Figure 81: Online activities for pizza/pasta restaurants/takeaways – Use a smartphone app to find the nearest branch, by demographics, October 2013
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- Figure 82: Online activities for pizza/pasta restaurants/takeaways – Participate in a competition operated by a restaurant online, by demographics, October 2013
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- Figure 83: Online activities for pizza/pasta restaurants/takeaways – Follow a restaurant on social media, by demographics, October 2013
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- Figure 84: Online activities for pizza/pasta restaurants/takeaways – Use a smartphone app to place an order/book a table, by demographics, October 2013
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- Figure 85: Online activities for pizza/pasta restaurants/takeaways – Order by interactive TV/games console, by demographics, October 2013
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Appendix – The Consumer – Attitudes Towards Pizza/Pasta Outlets
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- Figure 86: Users’ attitudes towards pizza/pasta restaurants/takeaways, October 2013
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- Figure 87: Most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
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- Figure 88: Next most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
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Appendix – The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
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- Figure 89: Users’ attitudes towards pizza/pasta restaurants/takeaways, October 2013
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- Figure 90: Most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
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- Figure 91: Next most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
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Appendix – The Consumer – Pizza/Pasta Outlets Menu Enticement
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- Figure 92: Pizza/pasta restaurants/takeaways menu enticement – Aperitifs before a meal, by demographics, October 2013
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- Figure 93: Pizza/pasta restaurants/takeaways menu enticement – Gluten-free pizza/pasta, by demographics, October 2013
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- Figure 94: Pizza/pasta restaurants/takeaways menu enticement – A dish marked as low calorie, by demographics, October 2013
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- Figure 95: Pizza/pasta restaurants/takeaways menu enticement – A dish with added health benefits, by demographics, October 2013
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- Figure 96: Pizza/pasta restaurants/takeaways menu enticement – Half and half pizza/pasta dishes, by demographics, October 2013
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- Figure 97: Pizza/pasta restaurants/takeaways menu enticement – Smaller serving sizes in restaurants, by demographics, October 2013
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- Figure 98: Pizza/pasta restaurants/takeaways menu enticement – A dish which includes a portion of salad, by demographics, October 2013
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- Figure 99: Pizza/pasta restaurants/takeaways menu enticement – Smaller takeaway options, by demographics, October 2013
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- Figure 100: Pizza/pasta restaurants/takeaways menu enticement – Speciality/authentic dishes from a specific region, by demographics, October 2013
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- Figure 101: Pizza/pasta restaurants/takeaways menu enticement – Stuffed crust/specialty crusts and/or crust flavours, by demographics, October 2013
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