Table of Contents
Introduction
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- Products covered in this report
- Abbreviations
Executive Summary
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- Growth remains strong for online BPC purchases
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- Figure 1: UK estimated annual sales of beauty and personal care goods online, 2008-18
- Engaging with older consumers presents opportunity
- 2013 a strong year for innovation in BPC e-commerce
- Everyday toiletries and fragrances are the most commonly purchased products online
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- Figure 2: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
- Product research is commonly undertaken online
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- Figure 3: Online activities undertaken in the last 12 months and future consideration, October 2013
- Cheapest price drives consumers online
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- Figure 4: Consumer attitudes towards buying beauty and personal care products online, October 2013
- What we think
Issues in the Market
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- How can consumers who prefer the in-store experience be encouraged to shop online?
- Are beauty boxes a future retail channel?
- How can e-commerce BPC retailers harness the power of social media?
- How will an ageing population affect the BPC e-commerce market?
Trend Application
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- Trend: Play Ethic
- Trend: Cam Cam
- Mintel Futures Trend: Access Anything Anywhere
Market Drivers
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- Key points
- Ageing population
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- Figure 5: Trends in the age structure of the UK population, by gender, 2008-18
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- Figure 6: Forecast adult population trends, by socio-economic group, 2008-18
- Broadband & smartphone penetration increases
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- Figure 7: Percentage shopping or selling online in the past three months, by device, April 2013
- Desire to find the cheapest price
- Time pressures of modern life
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- Figure 8: Employment and unemployment, by gender, 2008-18
Who’s Innovating?
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- Key points
- Established retailers expand into beauty
- More convenient delivery options
- Blurring the lines between editorial and retail
- Making shopping for fragrances easier
- Other innovations
- Retailers’ beauty boxes
- Personalising the buying experience
- Beauty apps
- Sunday deliveries
Market Size and Forecast
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- Key points
- Pace of growth in online beauty sales slows
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- Figure 9: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2008-18
- Fan chart
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- Figure 10: UK estimated annual sales of beauty and personal care goods online, 2008-18
Market in Context
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- Key points
- Annual growth rate of internet sales slows
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- Figure 11: Online retail sales, 2007-12
- Online toiletries and cosmetics a growing market
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- Figure 12: What consumers bought online from home in the last 12 months, May 2012 and April 2013
Companies and Products
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- Amazon
- Company background
- Online presence/services
- Market positioning
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- Figure 13: Profile of visitors to Amazon.co.uk, by age, September 2013
- Figure 14: Total unique visitors to Amazon.co.uk, 12 months to September 2013
- Products
- Pricing
- Recent developments
- ASOS
- Company background
- Online presence/services
- Market positioning
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- Figure 15: Profile of visitors to ASOS.com, by age, September 2013
- Figure 16: Total unique visitors to ASOS.com, 12 months to September 2013
- Products
- Pricing
- Recent developments
- Boots
- Company background
- Online presence/services
- Market positioning
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- Figure 17: Profile of visitors to Boots.com, by age, September 2013
- Figure 18: Total unique visitors to Boots.com, 12 months to September 2013
- Products
- Pricing
- Recent developments
- Cult Beauty
- Company background
- Online presence/services
- Market positioning
- Products
- Pricing
- Recent developments
- feelunique.com
- Company background
- Online presence/services
- Market positioning
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- Figure 19: Profile of visitors to feelunique.com, by age, September 2013
- Figure 20: Total unique visitors to feelunique.com, 12 months to September 2013
- Products
- Pricing
- Recent developments
- lookfantastic.com
- Company background
- Online presence/services
- Market positioning
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- Figure 21: Total unique visitors to lookfantastic.com, 12 months to September 2013
- Products
- Pricing
- Recent developments
- HQhair.com
- Company background
- Online presence/services
- Market positioning
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- Figure 22: Total unique visitors to HQhair.com, 12 months to September 2013
- Products
- Pricing
- Recent developments
Brand Communication and Promotion
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- Key points
- Advertising spend on online beauty drops in 2012
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- Figure 23: Main monitored media advertising spend on online beauty, Jan 2010–Oct 2013
- Multichannel retailers driving spend
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- Figure 24: Main monitored media advertising spend on online beauty, by company, Jan 2010-Oct 2013
- Spend on internet advertising falling
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- Figure 25: Main monitored media advertising spend on online beauty, by company, Jan 2010-Oct 2013
- Internet browsing habits of fragrance and cosmetics retail sites
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- Figure 26: Top 10 UK fragrances and cosmetics retail websites key measures, ranked by total unique visitors, September 2013
Channels to Market
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- Key points
- Internet pure-players take a fifth of the market
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- Figure 27: Retailer shares of online sales of cosmetics and toiletries, 2013
The Consumer – Purchasing Beauty Products Online
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- Key points
- Online grocery shopping boosts online sales of everyday toiletries
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- Figure 28: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
- Price savings draw fragrance consumers online…
- … but boosting online sales of skincare remains a challenge
- A third of consumers buy five or more types of product online
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- Figure 29: Repertoire of beauty and personal care products bought online in the last year and consideration for future buying, by demographics, October 2013
The Consumer – Online Activities
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- Key points
- Product research is commonly undertaken online
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- Figure 30: Online activities undertaken in the last 12 months and future consideration, October 2013
- Beauty and grooming apps have more male users
- Social media and the power of reviews
The Consumer – Online Retailers Used
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- Key points
- Online only retailers appeal with cheap prices
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- Figure 31: Online outlets used to purchase beauty products in last 12 months, October 2013
- Four in 10 buy beauty products from supermarkets online
- Rise of the screenagers
- Auction sites hold a risk of fake products
- Visitors to leading e-commerce sites
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- Figure 32: Total unique visitors to Amazon.co.uk and ASOS.com, 12 months to September 2013
- Beauty pure-players see seasonal peaks
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- Figure 33: Total unique visitors to feelunique.com and ThePerfumeShop.com, 12 months to September 2013
- ASOS.com attracts younger consumers
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- Figure 34: Profile of visitors to selected beauty e-commerce sites, by age, September 2013
The Consumer – Attitudes towards Shopping for Beauty Online
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- Key points
- Cheaper prices drive consumers online
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- Figure 35: Consumer attitudes towards buying beauty and personal care products online, October 2013
- Purchasing of replacement products online outstrips impulse buying
- The appeal lies in convenience
- Parents look for help with heavy products
The Consumer - Barriers to Buying Beauty Online
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- Key points
- Older consumers are least likely to shop online
- Women prefer the in-store shopping experience
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- Figure 36: Consumer reasons for not buying beauty and personal care products online in last 12 months, October 2013
- Overcoming delivery concerns
Appendix – Market Drivers
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- Figure 37: Changes in financial situation, October 2013
- Figure 38: Mobile shopping attitudes, November 2012
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- Figure 39: Technology products owned, by demographics, October 2013
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Appendix – Brand Communications and Promotion
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- Figure 40: Main monitored advertising spend on online beauty, by quarter, 2010-12
- Figure 41: Top 30 UK fragrances and cosmetics retail websites key measures, ranked by total unique visitors, September 2013
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Appendix – The Consumer – Purchasing Beauty Products Online
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- Figure 42: Beauty and personal care products bought online in the last year and consideration for future buying, October 2013
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- Figure 43: Everyday toiletries bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 44: Fragrances bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 45: Shampoo or conditioner for hair bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 46: Everyday basic skincare bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 47: Make-up bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 48: Hair treatments bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 49: Added benefit skincare bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 50: Spa/treatment vouchers bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 51: Other beauty and personal care products bought online in the last year and consideration for future buying, by demographics, October 2013
- Repertoire of products purchased
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- Figure 52: Repertoire of beauty and personal care products bought online in the last year and consideration for future buying, October 2013
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- Figure 53: Beauty and personal care products bought online in the last year and consideration for future buying, by repertoire of beauty and personal care products bought online in the last year and consideration for future buying, October 2013
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- Figure 54: Consumer attitudes towards buying beauty and personal care products online, by repertoire of beauty and personal care products bought online in the last year and consideration for future buying, October 2013
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- Figure 55: Online outlets used to purchase beauty products in last 12 months, by repertoire of beauty and personal care products bought online in the last year and consideration for future buying, October 2013
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- Figure 56: Repertoire of beauty and personal care products bought online in the last year and consideration for future buying, by demographics, October 2013
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- Figure 57: Repertoire of beauty and personal care products bought online in the last year, October 2013
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- Figure 58: Repertoire of beauty and personal care products bought online in the last year, by demographics, October 2013
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Appendix – The Consumer - Online Activities
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- Figure 59: Online activities undertaken in the last 12 months and future consideration, October 2013
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- Figure 60: Most popular online activities done in the last 12 months, by demographics, October 2013
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- Figure 61: Next most popular online activities done in the last 12 months, by demographics, October 2013
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- Figure 62: Most popular online activities would consider doing in future, by non-participants in the last 12 months, by demographics, October 2013
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- Figure 63: Next most popular online activities would consider doing in future, by non-participants in the last 12 months, by demographics, October 2013
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- Figure 64: Most popular online activities not done in the last 12 months and would not consider doing in future, by demographics, October 2013
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- Figure 65: Next most popular online activities not done in the last 12 months and would not consider doing in future, by demographics, October 2013
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- Figure 66: Online activities undertaken in the last 12 months and future consideration – Researched a beauty product online before buying online, by demographics, October 2013
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- Figure 67: Online activities undertaken in the last 12 months and future consideration – Downloaded a beauty-related app, by demographics, October 2013
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- Figure 68: Online activities done in the last 12 months, by demographics, October 2013
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- Figure 69: Online activities would consider doing in future, by non-participants in the last 12 months, by demographics, October 2013
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- Figure 70: Online activities not done in the last 12 months and would not consider doing in future, by demographics, October 2013
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Appendix – The Consumer - Online Retailers Used
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- Figure 71: Online outlets used to purchase beauty products in last 12 months, October 2013
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- Figure 72: Most popular online outlets used to purchase beauty products in last 12 months, by demographics, October 2013
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- Figure 73: Next most popular online outlets used to purchase beauty products in last 12 months, by demographics, October 2013
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- Figure 74: Online outlets used to purchase beauty products in the last 12 months, by most popular beauty and personal care products bought online in last 12 months, October 2013
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- Figure 75: Online outlets used to purchase beauty products in the last 12 months, by next most popular beauty and personal care products bought online in last 12 months, October 2013
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Appendix – The Consumer – Attitudes towards Shopping for Beauty Online
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- Figure 76: Consumer attitudes towards buying beauty and personal care products online, October 2013
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- Figure 77: Most popular consumer attitudes towards buying beauty and personal care products online, by demographics, October 2013
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- Figure 78: Next most popular consumer attitudes towards buying beauty and personal care products online, by demographics, October 2013
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- Figure 79: Other consumer attitudes towards buying beauty and personal care products online, by demographics, October 2013
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- Figure 80: Consumer attitudes towards buying beauty and personal care products online, by most popular beauty and personal care products bought online in last 12 months, October 2013
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- Figure 81: Consumer attitudes towards buying beauty and personal care products online, by next most popular beauty and personal care products bought online in last 12 months, October 2013
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- Figure 82: Consumer attitudes towards buying beauty and personal care products online, by most popular online outlets used to purchase beauty products in last 12 months, October 2013
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- Figure 83: Consumer attitudes towards buying beauty and personal care products online, by next most popular online outlets used to purchase beauty products in last 12 months, October 2013
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Appendix – The Consumer – Barriers to Buying Beauty Online
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- Figure 84: Consumer reasons for not buying beauty and personal care products online in last 12 months, October 2013
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- Figure 85: Most popular consumer reasons for not buying beauty and personal care products online in last 12 months, by demographics, October 2013
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- Figure 86: Next most popular consumer reasons for not buying beauty and personal care products online in last 12 months, by demographics, October 2013
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