Table of Contents
Executive Summary
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- Spending and inflation
- Sector sales and forecast
- Leading retailers
- Online
- The consumer – where they shop
- The consumer – types of stores used
- The consumer – non-grocery purchases
- What we think
Report Scope and Technical Notes
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- Coverage
- Technical notes
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Country codes
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
Spending and Inflation
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- Key points
- Consumer spending on food, beverages and tobacco
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- Figure 2: Germany: Consumer spending (incl. VAT), 2008-13
- Inflation
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- Figure 3: Germany: Harmonised indices of consumer prices: annual % change, October 2012-September 2013
- Figure 4: Germany: Harmonised indices of consumer prices: annual % change, 2008-13
- Distribution of spending
Sector Size and Forecast
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- Key points
- Slower growth in 2013
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- Figure 5: Germany: Retail sales (excl. VAT), 2008-13
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- Figure 6: Germany: Retail sales forecasts (excl. VAT), 2013-18
Leading Retailers: Financials and Outlets
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- Key points
- The discounters
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- Figure 7: Germany: Share of grocers sector sales taken by the leading discounters, 2010-12
- Softening propositions
- Innovation yields growth – for some
- Real continues to struggle
- Tegut overhauled
- Regional ties remain strong
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- Figure 8: Germany: Leading grocery retailers; net revenues, excl. sales tax, 2010-12
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- Figure 9: Germany: Leading grocers’ outlet numbers, 2010-12
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- Figure 10: Germany: Leading grocers’ annual sales per outlet, 2010-12
Leading Retailers: Market Shares
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- Figure 11: Germany: Leading grocery retailers’ shares of all food retailers’ sales, 2010-12
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Online
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- Key points
- Market size remains small
- Yet participation is relatively high
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- Figure 12: Germany: The consumer: Types of grocery stores used, selected options, October 2013
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- Figure 13: Germany: The consumer: Percentage of all individuals having purchased online in the past 12 months, 2008-12
- The retailers online
- Online pureplays
- The major grocers
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- Figure 14: Germany: Leading grocers’ online offers, November 2013
The Consumer – Where They Shop
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- Key points
- What we asked
- Where they shop – main shop and top-up shopping
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- Figure 15: Germany: The Consumer: Where they buy groceries: main weekly shop, October 2013
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- Figure 16: Germany: The Consumer: Where they buy groceries: top-up shopping, October 2013
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- Figure 17: Germany: The consumer: Where they buy groceries: main weekly shop: average age and affluence by retailer, October 2013
- Primary shops
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- Figure 18: Germany: Consumer profile of primary shoppers by gender, October 2013
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- Figure 19: Germany: Consumer profile of primary shoppers by age, October 2013
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- Figure 20: Germany: Consumer profile of primary shoppers by region, October 2013
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- Figure 21: Germany: Consumer profile of primary shoppers by employment status, October 2013
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- Figure 22: Germany: Consumer profile of primary shoppers by household size, October 2013
The Consumer – Types of Stores Used
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- Key points
- What we asked
- Discounters strong – but hypermarkets surprisingly popular too
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- Figure 23: Germany: The Consumer: Types of grocery stores used, October 2013
- Demographics: Out-of-town attracting families
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- Figure 24: Germany: The Consumer: Types of grocery stores used, by presence of children in household, October 2013
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- Figure 25: Germany: The Consumer: Types of grocery stores used, by average age and affluence, October 2013
The Consumer – Non-Grocery Purchases
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- Key points
- What we asked
- Clothing and books most popular
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- Figure 26: Germany: The Consumer: Non-grocery items bought from grocery retailers, whether in-store or online, October 2013
- But books most popular online
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- Figure 27: Germany: The Consumer: Non-grocery items bought from grocery retailers, by in-store and online, October 2013
- By age: 25-44 year olds are core
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- Figure 28: Germany: The consumer: Most popular non-grocery items bought from grocery retailers, whether in-store or online, by age group, October 2013
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- Figure 29: Germany: The consumer: Less popular non-grocery items bought from grocery retailers, whether in-store or online, by age group, October 2013
Aldi
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- What we think
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- Figure 30: Aldi: Number of new product lines recorded for brand keywords ‘Gourmet’ in Germany and ‘Specially Selected’ in the UK at Aldi, 2012 and 2013
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- Figure 31: Aldi Süd, Germany: Selected special offers, 6 November 2013
- Figure 32: Aldi Nord, Germany: Selected special offers, 6 November 2013
- Company background
- Company performance
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- Figure 33: Aldi: Distribution of total European sales by market (estimated), 2012
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- Figure 34: Aldi: Estimated group financial performance, 2008-12
- Figure 35: Aldi: Estimated outlet data, 2008-12
- Retail offering
Edeka Group
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- What we think
- Company background
- Company performance
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- Figure 36: Edeka Group Germany: Sales performance, excl. VAT, 2008-12
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- Figure 37: Edeka Group Germany: Outlet data, 2008-12
- Figure 38: Edeka: Food outlet data and range by format type, 2012
- Retail offering
Lidl/Kaufland (Schwarz Group)
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- What we think
- Company background
- Company performance
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- Figure 39: Schwarz Group: Estimated group financial performance, 2008/09-2013/14
- Figure 40: Schwarz Group: Outlet data, 2009-2013
- Retail offering
Real (Metro Food Retail)
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- What we think
- Company background
- Company performance
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- Figure 41: Real: Group financial performance, 2008-2012/13
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- Figure 42: Real: Outlet data, 2008-2013
- Store formats
- Retail offering
Rewe
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- What we think
- Company background
- Company performance
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- Figure 43: Rewe: Group financial performance, 2008-2012
- Figure 44: Rewe: Outlet data, 2008-12
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 45: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
- Figure 46: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
- Consumer confidence
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- Figure 47: Europe: Consumer confidence levels, October 2012-September 2013
- Population
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- Figure 48: Europe: Population, by age group, 2010
- Figure 49: Europe: Population, by age group, 2015
- Figure 50: Europe: Population, by age group, 2020
- GDP
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- Figure 51: Europe: GDP (current prices), 2012
- Figure 52: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 53: Europe: Households’ consumer spending (current prices), 2012
- Figure 54: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 55: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 56: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 57: Europe: Central bank interest rates, 2008-13
Appendix – The Consumer – Where They Buy Groceries
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- Figure 58: Most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, Germany, October 2013
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- Figure 59: Next most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, Germany, October 2013
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- Figure 60: Most popular retailers used for grocery shopping –Top-up shopping, by demographics, Germany, October 2013
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- Figure 61: Next most popular retailers used for grocery shopping – Top-up shopping, by demographics, Germany, October 2013
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Appendix – The Consumer: Types of Grocery Stores Used
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- Figure 62: Most popular types of grocery stores used, by demographics, Germany, October 2013
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- Figure 63: Next most popular types of grocery stores used, by demographics, Germany, October 2013
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- Figure 64: Other types of grocery stores used, by demographics, Germany, October 2013
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Appendix – The Consumer: Non-Grocery Items Bought from Grocery Retailers
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- Figure 65: Most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Germany, October 2013
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- Figure 66: Next most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Germany, October 2013
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- Figure 67: Other non-grocery items bought from grocery retailers – In-store/Online, by demographics, Germany, October 2013
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- Figure 68: Least popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Germany, October 2013
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