Supermarkets: More Than Just Food Retailing - Germany - November 2013
Supermarkets: More Than Just Food Retailing - Germany - November 2013

"German shoppers look to be retrenching their spending. While discretionary sectors have been harder hit, slower annual growth is nevertheless anticipated for the grocers for 2013, with a possible further weakening following in 2014. And this is despite raised food-price inflation."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Report Scope and Technical Notes

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Spending and Inflation
Sector Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Where They Shop
The Consumer – Types of Stores Used
The Consumer – Non-Grocery Purchases

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Retailers: Financials and Outlets
Leading Retailers: Market Shares
Online
Aldi
Edeka Group
Lidl/Kaufland (Schwarz Group)
Real (Metro Food Retail)
Rewe

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – The Consumer – Where They Buy Groceries
Appendix – The Consumer: Types of Grocery Stores Used
Appendix – The Consumer: Non-Grocery Items Bought from Grocery Retailers