Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Market size and forecast of sandwiches, best and worst case scenarios, 2008-18
- Market factors
- Companies, brands and innovation
- Who’s innovating?
- The consumer
- Who buys lunch out of home and where do they go?
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- Figure 2: Venues visited for lunch in the past three months, July 2013
- Frequency of buying lunch out of home
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- Figure 3: Frequency of buying lunch out of home, by location, July 2013
- Factors which influence venue choice for lunch
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- Figure 4: Factors which influence venue choice for lunch, July 2013
- Factors influencing lunch choice
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- Figure 5: Factors influencing lunch choice, July 2013
- Consumer perceptions of lunch choices
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- Figure 6: Correspondence analysis of consumer perceptions of lunch choices, August 2013
- Reasons for buying lunch out of home
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- Figure 7: Reasons for buying lunch out of home, July 2013
- Attitudes towards buying lunch out of home
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- Figure 8: Attitudes towards buying lunch out of home, July 2013
- What we think
Issues in the Market
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- What alternative selling formats can sandwich shop operators use to drive sales?
- What can operators do to take advantage of the economic recovery?
- How can operators use menu innovation to reduce drop-off in usage as consumers age?
- What NPD areas hold potential in the lunchtime market?
Trend Application
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- Opportunities for miniature products
- More proactive merchandising to encourage reasons to visit
- Technological opportunities
Market Drivers
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- Key points
- Commodity costs continue to exert pressure on operators
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- Figure 9: Prices of bread making wheat, UK, January 2010-June 2013
- Demographic trends
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- Figure 10: Trends in the age structure of the UK population, 2008-18
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- Figure 11: Employment and unemployment, by gender, 2008-18
- Opportunities for sales uplift as consumer confidence continues to recover
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- Figure 12: Consumer Confidence Index, January 2007-October 2013
- Demand for gluten-free foods rises
Who’s Innovating?
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- Key points
- Lunch market continues to pick up on ethnic influences…
- Ethnic snacks
- Healthy but interesting
- …whilst ethnic venues widen their scope in the lunch market too
- New entrants
Market Size and Forecast for Sandwiches
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- Key points
- Sustained demand for grab and go but competition for sandwiches
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- Figure 13: UK value sales of sandwiches, 2008-18
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- Figure 14: Market size and forecast of sandwiches, best and worst case scenarios, 2008-18
- Forecast methodology
Companies and Products
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- Key point
- Foodservice brands
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- Figure 15: Selected sandwich foodservice brands, by number of outlets, 2011-13
- EAT
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- Figure 16: Selected financial data for EAT Limited, 2009/10-2011/12
- Greggs
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- Figure 17: Selected financial data for Greggs Plc, 2010-12
- Pret A Manger
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- Figure 18: Selected financial data for Pret A Manger (Europe) Limited, 2010-12
- Subway
- Food manufacturer brands
- Cranswick
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- Figure 19: Selected financial data for Cranswick Plc, 2011-13
- Greencore
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- Figure 20: Selected financial data for Greencore Group Plc, 2010-12
- 2 Sisters Food Group
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- Figure 21: Selected financial data for Boparan Holdings Limited, 2011-13
- Samworth Brothers
Lunch Habits
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- Key points
- Who buys lunch out of home and where do they buy it?
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- Figure 22: Venues visited for lunch in the past three months, July 2013
- Frequency of buying lunch out of home
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- Figure 23: Frequency of buying lunch out of home, by location, July 2013
- NPD in retail channel challenges foodservice operators
- Healthy NPD and range expansion hold potential for sandwich shops
- Speed of service remains key for frequent lunch purchasers
Factors which Influence Lunch Choice
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- Key points
- Factors which influence venue choice for lunch
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- Figure 24: Factors which influence venue choice for lunch, July 2013
- Factors influencing dish choice
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- Figure 25: Factors influencing lunch choice, July 2013
- Consumer perceptions of lunch choices
- Methodology
- Shop-bought soups are convenient but boring
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- Figure 26: Correspondence analysis of consumer perceptions of selected lunch choices, August 2013
Reasons for Buying Lunch Out of Home
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- Key points
- Potential product development targeted at specific purchasing motivations
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- Figure 27: Reasons for buying lunch out of home, July 2013
- Day out is key driver of out-of-home lunch
- Lunch continues to play a role as a treat
Attitudes towards Buying Lunch Out of Home
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- Key points
- Attitudes towards buying lunch out of home
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- Figure 28: Attitudes towards buying lunch out of home, July 2013
- Navigating consumers’ price sensitivity
- Justifying the price
- Flexible menus
- Appealing to 16-24s with more filling options
Appendix – Size and Forecast for Sandwiches
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- Figure 29: UK value sales of sandwiches, 2008-18
- Figure 30: Market size and forecast of sandwiches, best and worst case scenarios, 2008-18
- Figure 31: Best- and worst-case forecasts for the UK sandwich market, 2013-18
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Appendix – Who Buys Lunch Out of Home and Where Do they Go?
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- Figure 32: Venues visited for lunch in the past three months, July 2013
- Figure 33: Most popular venues visited for lunch in the past three months, by demographics, July 2013
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- Figure 34: Next most popular venues visited for lunch in the past three months, by demographics, July 2013
- Figure 35: Other venues visited for lunch in the past three months, by demographics, July 2013
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- Figure 36: Venues visited for lunch in the past three months, by most popular venues visited for lunch in the past three months, July 2013
- Figure 37: Venues visited for lunch in the past three months, by next most popular venues visited for lunch in the past three months, July 2013
- Figure 38: Venues visited for lunch in the past three months, by other venues visited for lunch in the past three months, July 2013
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- Figure 39: Factors which influence venue choice for lunch, by most popular venues visited for lunch in the past three months, July 2013
- Figure 40: Factors which influence venue choice for lunch, by next most popular venues visited for lunch in the past three months, July 2013
- Figure 41: Factors which influence venue choice for lunch, by other venues visited for lunch in the past three months, July 2013
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- Figure 42: Reasons for buying lunch out of home, by most popular venues visited for lunch in the past three months, July 2013
- Figure 43: Reasons for buying lunch out of home, by next most popular venues visited for lunch in the past three months, July 2013
- Figure 44: Reasons for buying lunch out of home, by other venues visited for lunch in the past three months, July 2013
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- Figure 45: Factors influencing lunch choice, by most popular venues visited for lunch in the past three months, July 2013
- Figure 46: Factors influencing lunch choice, by next most popular venues visited for lunch in the past three months, July 2013
- Figure 47: Factors influencing lunch choice, by other venues visited for lunch in the past three months, July 2013
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Appendix – Frequency of Buying Lunch Out of Home
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- Figure 48: Frequency of buying lunch out of home, by location, July 2013
- Figure 49: Most popular frequency of buying lunch out of home, by location – Buy lunch out of home, by demographics, July 2013
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- Figure 50: Next most popular frequency of buying lunch out of home, by location – Buy lunch out of home, by demographics, July 2013
- Figure 51: Frequency of buying lunch out of home, by location – Buy lunch from work/school canteen, by demographics, July 2013
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- Figure 52: Most popular frequency of buying lunch out of home, by location – Bring my own from home, by demographics, July 2013
- Figure 53: Next most popular frequency of buying lunch out of home, by location – Bring my own from home, by demographics, July 2013
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- Figure 54: Factors which influence venue choice for lunch, by frequency of buying lunch out of home, by location – Buy lunch out of home, July 2013
- Figure 55: Factors which influence venue choice for lunch, by frequency of buying lunch out of home, by location – Buy lunch from work/school canteen, July 2013
- Figure 56: Factors which influence venue choice for lunch, by frequency of buying lunch out of home, by location – Bring my own from home, July 2013
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- Figure 57: Reasons for buying lunch out of home, by frequency of buying lunch out of home, by location – Buy lunch out of home, July 2013
- Figure 58: Reasons for buying lunch out of home, by frequency of buying lunch out of home, by location – Buy lunch from work/school canteen, July 2013
- Figure 59: Reasons for buying lunch out of home, by frequency of buying lunch out of home, by location – Bring my own from home, July 2013
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- Figure 60: Factors influencing lunch choice, by frequency of buying lunch out of home, by location – Buy lunch out of home, July 2013
- Figure 61: Factors influencing lunch choice, by frequency of buying lunch out of home, by location – Buy lunch from work/school canteen, July 2013
- Figure 62: Factors influencing lunch choice, by frequency of buying lunch out of home, by location – Bring my own from home, July 2013
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- Figure 63: Attitudes towards buying lunch out of home, by frequency of buying lunch out of home, by location – Buy lunch out of home, July 2013
- Figure 64: Attitudes towards buying lunch out of home, by frequency of buying lunch out of home, by location – Buy lunch from work/school canteen, July 2013
- Figure 65: Attitudes towards buying lunch out of home, by frequency of buying lunch out of home, by location – Bring my own from home, July 2013
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Appendix – Factors which Influence Venue Choice for Lunch
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- Figure 66: Factors which influence venue choice for lunch, July 2013
- Figure 67: Most popular factors which influence venue choice for lunch, by demographics, July 2013
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- Figure 68: Next most popular factors which influence venue choice for lunch, by demographics, July 2013
- Figure 69: Factors which influence venue choice for lunch, by most popular factors which influence venue choice for lunch, July 2013
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- Figure 70: Factors which influence venue choice for lunch, by next most popular factors which influence venue choice for lunch, July 2013
- Figure 71: Factors influencing lunch choice, by most popular factors which influence venue choice for lunch, July 2013
- Figure 72: Factors influencing lunch choice, by next most popular factors which influence venue choice for lunch, July 2013
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Appendix – Reasons for Buying Lunch Out of Home
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- Figure 73: Reasons for buying lunch out of home, July 2013
- Figure 74: Most popular reasons for buying lunch out of home, by demographics, July 2013
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- Figure 75: Next most popular reasons for buying lunch out of home, by demographics, July 2013
- Figure 76: Factors which influence venue choice for lunch, by most popular reasons for buying lunch out of home, July 2013
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- Figure 77: Factors which influence venue choice for lunch, by next most popular reasons for buying lunch out of home, July 2013
- Figure 78: Factors influencing lunch choice, by most popular reasons for buying lunch out of home, July 2013
- Figure 79: Factors influencing lunch choice, by next most popular reasons for buying lunch out of home, July 2013
- Figure 80: Attitudes towards buying lunch out of home, by most popular reasons for buying lunch out of home, July 2013
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- Figure 81: Attitudes towards buying lunch out of home, by next most popular reasons for buying lunch out of home, July 2013
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Appendix – Factors Influencing Lunch Choice
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- Figure 82: Factors influencing lunch choice, July 2013
- Figure 83: Most popular factors influencing lunch choice, by demographics, July 2013
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- Figure 84: Next most popular factors influencing lunch choice, by demographics, July 2013
- Figure 85: Factors influencing lunch choice, by most popular factors influencing lunch choice, July 2013
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- Figure 86: Factors influencing lunch choice, by next most popular factors influencing lunch choice, July 2013
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Appendix – Consumer Perceptions of Lunch Choices
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- Figure 87: Consumer perceptions of lunch choices, July 2013
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- Figure 88: Most popular consumer perceptions of lunch choices – Homemade sandwiches, by demographics, July 2013
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- Figure 89: Next most popular consumer perceptions of lunch choices – Homemade sandwiches, by demographics, July 2013
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- Figure 90: Most popular consumer perceptions of lunch choices – Shop-bought sandwiches, by demographics, July 2013
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- Figure 91: Next most popular consumer perceptions of lunch choices – Shop-bought sandwiches, by demographics, July 2013
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- Figure 92: Most popular consumer perceptions of lunch choices – Shop-bought hot soups, by demographics, July 2013
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- Figure 93: Next most popular consumer perceptions of lunch choices – Shop-bought hot soups, by demographics, July 2013
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- Figure 94: Most popular consumer perceptions of lunch choices – Shop-bought salads, by demographics, July 2013
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- Figure 95: Next most popular consumer perceptions of lunch choices – Shop-bought salads, by demographics, July 2013
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- Figure 96: Venues visited for lunch in the past three months, by most popular consumer perceptions of lunch choices – Shop-bought sandwiches, July 2013
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- Figure 97: Venues visited for lunch in the past three months, by next most popular consumer perceptions of lunch choices – Shop-bought sandwiches, July 2013
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Appendix – Attitudes Towards Buying Lunch Out of Home
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- Figure 98: Attitudes towards buying lunch out of home, July 2013
- Figure 99: Most popular attitudes towards buying lunch out of home, by demographics, July 2013
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- Figure 100: Next most popular attitudes towards buying lunch out of home, by demographics, July 2013
- Figure 101: Other attitudes towards buying lunch out of home, by demographics, July 2013
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- Figure 102: Attitudes towards buying lunch out of home, by most popular attitudes towards buying lunch out of home, July 2013
- Figure 103: Attitudes towards buying lunch out of home, by next most popular attitudes towards buying lunch out of home, July 2013
- Figure 104: Attitudes towards buying lunch out of home, by other attitudes towards buying lunch out of home, July 2013
- Figure 105: Venues visited for lunch in the past three months, by most popular attitudes towards buying lunch out of home, July 2013
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- Figure 106: Venues visited for lunch in the past three months, by next most popular attitudes towards buying lunch out of home, July 2013
- Figure 107: Venues visited for lunch in the past three months, by other attitudes towards buying lunch out of home, July 2013
- Figure 108: Factors which influence venue choice for lunch, by most popular attitudes towards buying lunch out of home, July 2013
- Figure 109: Factors which influence venue choice for lunch, by next most popular attitudes towards buying lunch out of home, July 2013
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- Figure 110: Factors which influence venue choice for lunch, by other attitudes towards buying lunch out of home, July 2013
- Figure 111: Reasons for buying lunch out of home, by most popular attitudes towards buying lunch out of home, July 2013
- Figure 112: Reasons for buying lunch out of home, by next most popular attitudes towards buying lunch out of home, July 2013
- Figure 113: Reasons for buying lunch out of home, by other attitudes towards buying lunch out of home, July 2013
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- Figure 114: Factors influencing lunch choice, by most popular attitudes towards buying lunch out of home, July 2013
- Figure 115: Factors influencing lunch choice, by next most popular attitudes towards buying lunch out of home, July 2013
- Figure 116: Factors influencing lunch choice, by other attitudes towards buying lunch out of home, July 2013
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