Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Direct marketing creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total US unit sales and fan chart forecast of luxury cars, 2008-18
- Market factors
- Leasing critically important to new luxury car sales
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- Figure 2: New lease share of new vehicle financing, 2009-13
- Upper-income households impact luxury car sales
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- Figure 3: Household and nonprofit organization net worth, 1951-2013
- Stabilizing housing market helps boost car sales
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- Figure 4: Median existing home prices vs. new luxury car sales, 2008-12
- Key players
- Top 10 luxury brands control more than 85% of luxury car market
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- Figure 5: Luxury car sales, by brand, 2008-13
- The consumer
- The majority who intend to buy a luxury car want to buy it brand new
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- Figure 6: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, August 2013
- Those who want a luxury car predominantly want European
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- Figure 7: Expectation of buying defined luxury brands at next purchase by country/area, by gender, August 2013
- Luxury car intenders more interested in complimentary services than rebates and incentives
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- Figure 8: Incentives, warranties, rebates, and financing offers that help persuade purchase of luxury vehicle, August 2013
- Men looking for a luxury car significantly more interested in diesel powertrains when compared to women
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- Figure 9: Interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by gender, August 2013
- Millennial luxury car intenders more likely to consider a luxury vehicle from Kia or Hyundai
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- Figure 10: Perceptions and purchasing behaviors among luxury vehicle intenders, Millennials vs. Baby Boomers, August 2013
- What we think
Issues and Insights
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- How to get more Millennial buyers to consider domestic luxury vehicles?
- The issues
- The implications
- How can all luxury carmakers attract more women?
- The issues
- The implications
Trend Applications
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- Trend: Minimize me
- Trend: Greenfluencers
- Mintel Futures: Brand Intervention
Market Size and Forecast
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- Key points
- Luxury new car sales expected to reach 2.4 million by the end of 2013, outpace new car industry growth through 2018
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- Figure 11: Total US unit sales of luxury vehicles, 2008-18
- Figure 12: Total US unit sales of luxury vehicles as a share of all vehicle sales, 2008-18
- Fan chart forecast
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- Figure 13: Total US unit sales and fan chart forecast for luxury vehicles, 2008-18
Market Drivers
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- Key points
- Leasing and financing critically important to new luxury car sales
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- Figure 14: New lease share of new vehicle financing, 2009-13
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- Figure 15: Average new and used vehicle financing terms, 2012 and 2013
- Stabilizing housing market to positively impact luxury auto sales
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- Figure 16: Median existing home prices vs. new luxury car sales, 2008-12
- Number of upper-income households impacts luxury car sales
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- Figure 17: Historical median household income, adjusted for inflation, 1980-2012
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- Figure 18: Real disposable personal income per capita (2009 adjusted dollars), 1980-13
- Figure 19: University of Michigan consumer sentiment, 2007-13
- Increased product cadence will boost luxury car demand
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- Figure 20: Average new car showroom age and replacement rate, 2007-16
Market Segmentation
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- Key points
- Majority of luxury market comprised of upscale, entry-level, and mid-luxury vehicles
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- Figure 21: Total US unit sales of new luxury vehicles, by segment, 2011 and 2013
- Upscale vehicles
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- Figure 22: Total US unit sales of upscale vehicles, 2008-13
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- Figure 23: Total US unit sales of upscale vehicles, by cars, crossovers, and SUVs, 2008-13
- Entry-level luxury vehicles
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- Figure 24: Total US unit sales of entry-level luxury vehicles, 2008-13
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- Figure 25: Total US unit sales of entry-level luxury vehicles, by cars and crossovers, 2008-13
- Mid-level luxury vehicles
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- Figure 26: Total US unit sales of mid-luxury vehicles, 2008-13
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- Figure 27: Total US unit sales of mid-luxury vehicles, by cars, crossovers, and SUVs, 2008-13
- Elite luxury vehicles
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- Figure 28: Total US unit sales and forecast of elite luxury vehicles, 2008-18
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- Figure 29: Total US unit sales of entry-level luxury vehicles, by cars, crossovers, and SUVs, 2008-13
- Exotics
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- Figure 30: Total US unit sales of exotic cars, 2008-13
Leading Companies
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- Key points
- Manufacturer overview
- Seven of the 10 fastest-growing auto brands are luxury brands
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- Figure 31: Fastest-growing automotive brands, by percentage volume change, August 2012-13 year to date
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- Figure 32: All luxury car sales, by brand, 2008-13 (est)
- Manufacturer profiles
- General Motors Company
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- Figure 33: General Motors luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Mercedes-Benz USA (MBUSA)
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- Figure 34: Mercedes-Benz luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- BMW of North America, Inc.
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- Figure 35: BMW luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Toyota Motor Sales USA, Inc.
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- Figure 36: Lexus luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Volkswagen Group of America
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- Figure 37: Volkswagen luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- American Honda Motor Co. Inc.
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- Figure 38: Acura luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Nissan North America Inc.
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- Figure 39: Nissan/Infiniti luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Ford Motor Company
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- Figure 40: Lincoln luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Volvo Cars of North America, LLC (VCNA)
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- Figure 41: Volvo luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Jaguar Land Rover Limited
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- Figure 42: Jaguar Land Rover luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Hyundai Motor America
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- Figure 43: Hyundai Genesis/Equus light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
- Fiat S.p.A.
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- Figure 44: Fiat luxury light-vehicle sales, by nameplate, 2008-13 (September-CYTD)
Innovations and Innovators
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- Mercedes-Benz offers in-cabin perfumes through ventilation system
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- Figure 45: 2014 Mercedes-Benz S-Class’s Cabin fragrance system
- Mercedes-Benz S-Class first car capable of steering itself on the highway
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- Figure 46: 2014 Mercedes-Benz S-Class Distronic Plus with Steering Assist Video
- Bentley launches furniture series to help broaden brand recognition
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- Figure 47: New furniture range from “Bentley Home”
Marketing Strategies
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- Overview of the brand landscape
- Strategy: Turn amenities into necessities
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- Figure 48: Mercedes-Benz, “Control” Commercial, October 2013
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- Figure 49: Mercedes-Benz, Chicken Commercial, September 2013
- Strategy: Revitalize the brand image
- Lincoln
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- Figure 50: Lincoln Motor Company, Lincoln Motor MKZ Print Advertisement, October 2013
- Figure 51: Lincoln Motor Company, “Luxury Uncovered,” October 2013
- Lexus
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- Figure 52: Lexus, “Color Shift” TV Spot, June 2013
- Strategy: Targeting a younger demographic
- Acura
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- Figure 53: Acura, “Made for Mankind,” October 2013
- Strategy: Luxury in a small package
- Buick
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- Figure 54: Buick, “Dinosauria” TV Spot, March 2013
- Strategy: Affordable Luxury
- Mercedes-Benz
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- Figure 55: Mercedes-Benz, 2013 Super Bowl Commercial “Soul,” October 2013
- Audi
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- Figure 56: 2015 Audi A3 sedan, October 2013
Social Media
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- Key points
- Key social media metrics
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- Figure 57: Key performance indicators, October 2013
- Market overview
- Brand usage and awareness
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- Figure 58: Brand usage and awareness of luxury car brands, August 2013
- Interaction with brands
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- Figure 59: Interaction with luxury car brands, August 2013
- Online conversations
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- Figure 60: Online mentions, selected luxury car brands, April 28, 2013-Oct. 27, 2013
- Where are people talking about luxury car brands?
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- Figure 61: Mentions, by page type, selected luxury car brands, April 28, 2013-Oct. 27, 2013
- What are people talking about online?
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- Figure 62: Mentions, by type of conversation, selected luxury car brands April 28, 2013-Oct. 27, 2013
- Brand analysis
- BMW
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- Figure 63: BMW key social media indicators, October 2013
- Lexus
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- Figure 64: Lexus key social media indicators, October 2013
- Porsche
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- Figure 65: Porsche key social media indicators, October 2013
- Mercedes-Benz
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- Figure 66: Mercedes-Benz key social media indicators, October 2013
- Cadillac
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- Figure 67: Cadillac key social media indicators, October 2013
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- Figure 68: Selected Cadillac Twitter mention
- Infiniti
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- Figure 69: Infiniti key social media indicators, October 2013
Buyers Considering a New, Used, or Certified Pre-owned Luxury Car at Next Purchase
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- Key points
- Luxury car intenders significantly more likely to consider a new vehicle, when compared to all car purchase intenders
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- Figure 70: Expectation of buying next car new, used, or CPO, August 2013
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- Figure 71: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, August 2013
- Wealthy luxury car intenders more likely to consider new or CPO
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- Figure 72: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by household income, August 2013
- Married luxury car intenders more likely to purchase their car brand new
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- Figure 73: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by marital status, August 2013
- Baby Boomers more likely to want a new luxury car
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- Figure 74: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by generations, August 2013
- Majority of those with a newest car of model year 2006 expect to buy brand new
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- Figure 75: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by model year of newest vehicle, August 2013
Buyers Who Currently Own a Luxury Vehicle, by Luxury Brand Owned
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- About a third of respondents own a luxury car
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- Figure 76: Current ownership of defined luxury brands and sub-brands, August 2013
- Domestic luxury vehicle ownership highest among the older generations
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- Figure 77: Current ownership of defined luxury brands by country/area, by generations, August 2013
Intent to Purchase a Luxury Car
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- Key points
- Those intending to buy a luxury car flock to European and Japanese brands
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- Figure 78: Expectation of buying defined luxury brands and sub-brands at next purchase, August 2013
- Men more likely to seek a luxury car
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- Figure 79: Expectation of buying defined luxury brands at next purchase by country/area, by gender, August 2013
- Those in the Northeast and the West more likely to want a luxury vehicle
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- Figure 80: Expectation of buying defined luxury brands at next purchase by country/area, by region, August 2013
- Millennials show strong intention to purchase luxury vehicles, likely reflecting aspirations rather than reality
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- Figure 81: Expectation of buying defined luxury brands at next purchase by country/area, by generations, August 2013
- Luxury car owners show strong loyalties to existing brands
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- Figure 82: Current ownership of defined luxury brands by country/area, by expectation of buying defined luxury brands at next purchase by country/area, August 2013
Effective Incentives, Warranties, Rebates, and Financing Offers for Luxury Car Purchase Intenders
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- Key points
- Luxury car intenders more interested in complimentary services than rebates and incentives
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- Figure 83: Incentives, warranties, rebates, and financing offers that help persuade vehicle purchase, luxury intenders vs. all intenders, August 2013
- Women luxury car intenders more interested in complimentary maintenance, low lease payments
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- Figure 84: Incentives, warranties, rebates, and financing offers that help persuade purchase of luxury vehicle, by gender, August 2013
- Luxury car intenders without children show higher interest in long length warranties
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- Figure 85: Incentives, warranties, rebates, and financing offers that help persuade purchase of luxury vehicle, by presence of children in household, August 2013
- Baby Boomers, Swing Generation more interested in loyalty cash incentives
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- Figure 86: Incentives, warranties, rebates, and financing offers that help persuade purchase of luxury vehicle, by generations, August 2013
Most Influential Styling and Comfort Features When Considering Next Luxury Vehicle
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- Key points
- Upholstery type, heated seats, interior trim most influential attributes to the luxury car intender
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- Figure 87: Influential styling and comfort features when considering next vehicle, luxury intenders vs. all intenders, August 2013
- Women luxury intenders more influenced by heated seats and sunroofs when compared to men
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- Figure 88: Influential styling and comfort features when considering next luxury vehicle, by gender, August 2013
- Luxury car intenders with no children more influenced by exterior and interior styling
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- Figure 89: Influential styling and comfort features when considering next luxury vehicle, by presence of children in household, August 2013
- Baby Boomers more interested in creature comforts when compared to Millennials
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- Figure 90: Influential styling and comfort features when considering next luxury vehicle, by generations, August 2013
Most Influential Audio and Technology Features When Considering Next Luxury Vehicle
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- Key points
- Luxury car intenders more influenced by audio/touch-screen system and push-button start
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- Figure 91: Influential audio and tech features when considering next vehicle, luxury intenders vs. all intenders, August 2013
- Women luxury car intenders more influenced by Bluetooth, push-button start, and passive keyless entry
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- Figure 92: Influential audio and tech features when considering next luxury vehicle, by gender, August 2013
- Automatic climate control, passive keyless entry system more influential to married respondents
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- Figure 93: Influential audio and tech features when considering next luxury vehicle, by marital status, August 2013
- Millennials more influenced by in-car electronics
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- Figure 94: Influential audio and tech features when considering next luxury vehicle, by generations, August 2013
- Mothers and fathers reflect heightened gender influences
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- Figure 95: Influential audio and tech features when considering next luxury vehicle, moms vs. dads, August 2013
Most Influential Safety Features When Considering Next Luxury Vehicle
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- Key points
- Luxury car intenders considerably more influenced by safety features
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- Figure 96: Influential safety features when considering next vehicle, luxury intenders vs. all intenders, August 2013
- Women luxury car intenders more influenced by safety features
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- Figure 97: Influential safety features when considering next luxury vehicle, by gender, August 2013
- Those without children more influenced by blind spot warning, front/reverse sensors, and automatic braking
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- Figure 98: Influential safety features when considering next luxury vehicle, by presence of children in household, August 2013
- Women luxury car intenders more influenced by safety features
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- Figure 99: Influential safety features when considering next luxury vehicle, by generations, August 2013
Interest in Emerging Powertrains and Vehicle Segments When Purchasing Next Luxury Vehicle
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- Key points
- Luxury car intenders considerably more interested in emerging powertrains and vehicle segments
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- Figure 100: Level of interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle, August 2013
- Figure 101: Level of interest in emerging powertrains and vehicle segments when purchasing next vehicle, August 2013
- Male luxury car intenders significantly more interested in diesel powertrains when compared to women
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- Figure 102: Interest in in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by gender, August 2013
- Non-marrieds more interested in performance attributes and smaller vehicles
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- Figure 103: Interest in in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by marital status, August 2013
- Luxury car intenders with children significantly more interested in minivans
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- Figure 104: Interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by presence of children in household, August 2013
- Millennials significantly more interested in small, space-efficient luxury cars
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- Figure 105: Interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by generations, August 2013
Sources Expected to Use When Purchasing Next Luxury Vehicle
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- Key points
- Luxury car intenders significantly more likely to visit Cars.com, Motor Trend, and Car & Driver
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- Figure 106: Sources expected to use when purchasing next vehicle, luxury intenders vs. all intenders, August, August 2013
- Millennials significantly more likely to say they will utilize classified ad websites
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- Figure 107: Sources expected to use when purchasing next luxury vehicle, by generations, August 2013
Most Important Ratings or Pricing Information When Considering Purchase of a Luxury Vehicle
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- Key points
- Luxury car intenders less interested in out-the-door cost and fuel economy when compared to average car shopper
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- Figure 108: Most important ratings and pricing attributes when selecting next vehicle, luxury intenders vs. all intenders, August, August 2013
- Women luxury car intenders more interested in Consumer Reports data
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- Figure 109: Most important ratings and pricing attributes when selecting next luxury vehicle, by gender, August 2013
- Baby Boomers find reliability data and out-the-door costs significantly more important when compared to Millennial luxury car intenders
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- Figure 110: Most important ratings and pricing attributes when selecting next luxury vehicle, by generations, August 2013
- Fuel economy, out-the-door pricing more important to domestic and Japanese luxury car intenders
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- Figure 111: Most important ratings and pricing attributes when selecting next luxury vehicle, by households who expect to buy a luxury vehicle at next purchase, August 2013
Perceptions and Purchasing Behaviors among Luxury Vehicle Intenders
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- Key points
- Luxury car intenders mostly looking for a comfortable and smooth ride
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- Figure 112: Perceptions and purchasing behaviors among luxury vehicle intenders, August 2013
- Luxury car intenders from the Northeast significantly more likely to buy vehicle for status
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- Figure 113: Perceptions and purchasing behaviors among luxury vehicle intenders, by region, August 2013
- Millennial luxury car intenders more likely to consider a luxury vehicle from Kia or Hyundai
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- Figure 114: Perceptions and purchasing behaviors among luxury vehicle intenders, by generations, August 2013
- Luxury car intender opinions divided by region
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- Figure 115: Perceptions and purchasing behaviors among luxury vehicle intenders, by households who expect to buy a luxury vehicle at next purchase, August 2013
Race and Hispanic Origin
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- Key points
- Key analysis
Appendix – Other Useful Consumer Tables
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- Households that own main luxury brand vehicle
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- Figure 116: Household ownership of main luxury brand vehicles, by race/Hispanic origin, May 2012-June 2013
- Consumer attitudes and opinions about cars, by luxury car ownership
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- Figure 117: Select attitudes and opinions about cars, by gender, May 2012-June 2013
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- Figure 118: Select attitudes and opinions about cars, by race/Hispanic origin, May 2012-June 2013
- Miles traveled by households who recently purchased a luxury car
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- Figure 119: Number of miles personally traveled by car in an urban area by luxury car owners, by gender, May 2012-June 2013
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- Figure 120: Number of miles personally traveled by car in an urban area by luxury car owners, by age, May 2012-June 2013
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- Figure 121: Number of miles personally traveled by car in an urban area by luxury car owners, by race/Hispanic origin, May 2012-June 2013
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- Figure 122: Number of miles personally traveled by car in an urban area by luxury car owners, by presence of children in household, May 2012-June 2013
- Luxury car owners who use public transportation
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- Figure 123: Use of public transportation in the past month by luxury car owners, by gender, May 2012-June 2013
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- Figure 124: Use of public transportation in the past month by luxury car owners, by age, May 2012-June 2013
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- Figure 125: Use of public transportation in the past month by luxury car owners, by race/Hispanic origin, May 2012-June 2013
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- Figure 126: Use of public transportation in the past month by luxury car owners, by presence of children in household, May 2012-June 2013
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- Figure 127: Use of public transportation in the past month by luxury car owners, by region, May 2012-June 2013
- Incidence of buying and decision makers for purchasing luxury vehicle
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- Figure 128: Incidence of buying a vehicle in the past year by luxury car owners, by gender, May 2012-June 2013
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- Figure 129: Incidence of buying a vehicle in the past year by luxury car owners, by race/Hispanic origin, May 2012-June 2013
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- Figure 130: Incidence of buying a vehicle in the past year by luxury car owners, by marital status with children, May 2012-June 2013
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- Figure 131: Decision makers for automobiles purchased in the past year by household for luxury car buyers, by gender, May 2012-June 2013
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- Figure 132: Decision makers for automobiles purchased in the past year by household for luxury car buyers, by race/Hispanic origin, May 2012-June 2013
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- Figure 133: Decision makers for automobiles purchased in the past year by household for luxury car buyers, by marital status, May 2012-June 2013
- Total length of financing for luxury vehicles
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- Figure 134: Length of total financing (most recently acquired) for luxury car buyers, by race/Hispanic origin, May 2012-June 2013
- When will the next luxury vehicle be acquired
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- Figure 135: When next new vehicle will be purchased by luxury car buyers, by gender, May 2012-June 2013
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- Figure 136: When next new vehicle will be purchased by luxury car buyers, by age, May 2012-June 2013
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- Figure 137: When next new vehicle will be purchased by luxury car buyers, by race/Hispanic origin, May 2012-June 2013
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- Figure 138: When next new vehicle will be purchased by luxury car buyers, by presence of children in household, May 2012-June 2013
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- Figure 139: When next new vehicle will be purchased by luxury car buyers, by marital status, May 2012-June 2013
- Buyers considering a new, used, or certified pre-owned luxury car at next purchase
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- Figure 140: Expectation of buying next car new, used, or CPO, August 2013
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- Figure 141: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by generations, August 2013
- Buyers who currently own a luxury vehicle, by luxury brand owned
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- Figure 142: Current ownership of defined luxury brands and sub-brands, August 2013
- Effective incentives, warranties, rebates, and financing offers for luxury vehicle purchase intenders
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- Figure 143: Incentives, warranties, rebates, and financing offers that help persuade purchase of a vehicle, August 2013
- Most influential styling and comfort features when considering next vehicle or luxury vehicle
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- Figure 144: Influential styling and comfort features when considering next vehicle, August 2013
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- Figure 145: Influential styling and comfort features when considering next luxury vehicle, by marital status, August 2013
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- Figure 146: Influential styling and comfort features when considering next luxury vehicle, by expectation of buying next car new, used, or CPO, August 2013
- Influential audio and tech features when considering next vehicle or luxury vehicle
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- Figure 147: Influential audio and tech features when considering next vehicle, August 2013
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- Figure 148: Influential audio and tech features when considering next luxury vehicle, by presence of children in household, August 2013
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- Figure 149: Influential audio and tech features when considering next luxury vehicle, by expectation of buying next car new, used, or CPO, August 2013
- Influential safety features when considering next luxury vehicle
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- Figure 150: Influential safety features when considering next luxury vehicle, by parental status, August 2013
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- Figure 151: Influential safety features when considering next luxury vehicle, by expectation of buying next car new, used, or CPO, August 2013
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- Figure 152: Influential safety features when considering next luxury vehicle, by marital status, August 2013
- Interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle
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- Figure 153: Those interested in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by expectation of buying next car new, used, or CPO, August 2013
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- Figure 154: Those interested in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by households who expect to buy a luxury vehicle at next purchase, August 2013
- Sources expected to use when purchasing next luxury vehicle
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- Figure 155: Sources expected to use when purchasing next luxury vehicle, by gender, August 2013
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- Figure 156: Sources expected to use when purchasing next luxury vehicle, by parental status, August 2013
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- Figure 157: Sources expected to use when purchasing next luxury vehicle, by expectation of buying next car new, used, or CPO, August 2013
- Most important ratings or pricing information when considering purchase of a luxury vehicle
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- Figure 158: Most important ratings and pricing attributes when selecting next luxury vehicle, by marital status, August 2013
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- Figure 159: Most important ratings and pricing attributes when selecting next luxury vehicle, by presence of children in household, August 2013
- Perceptions and purchasing behaviors among luxury vehicle intenders
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- Figure 160: Perceptions and purchasing behaviors among luxury vehicle intenders, by expectation of buying next car new, used, or CPO, August 2013
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- Figure 161: Perceptions and purchasing behaviors regarding luxury vehicles among new vehicle intenders, August 2013
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- Figure 162: Perceptions and purchasing behaviors among luxury vehicle intenders, by gender, August 2013
- Race and Hispanic Origin
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- Figure 163: Expectation of buying next car new, used, or CPO among those intending to purchase a luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 164: Current ownership of defined luxury brands by country/area, by race/Hispanic origin, August 2013
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- Figure 165: Expectation of buying a luxury vehicle at next purchase, by country/area, by race/Hispanic origin, August 2013
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- Figure 166: Influential styling and comfort features when considering next luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 167: Influential audio and tech features when considering next luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 168: Influential safety features when considering next luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 169: Interest in emerging powertrains and vehicle segments when purchasing next luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 170: Most important ratings and pricing attributes when selecting next luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 171: Perceptions and purchasing behaviors among luxury vehicle intenders, by race/Hispanic origin, August 2013
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- Figure 172: Incentives, warranties, rebates, and financing offers that help persuade purchase of luxury vehicle, by race/Hispanic origin, August 2013
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- Figure 173: Sources expected to use when purchasing next luxury vehicle, by race/Hispanic origin, August 2013
Appendix – Market Segment Classification
-
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- Figure 174: Segment classification, by make and model, 2013
- Figure 175: Segment classification, by make and model, 2013 (continued)
- Figure 176: Segment classification, by make and model, 2013 (continued)
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Appendix – Social Media
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- Brand usage or awareness
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- Figure 177: Brand usage or awareness, August 2013
- Figure 178: Infiniti usage or awareness, by demographics, August 2013
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- Figure 179: BMW usage or awareness, by demographics, August 2013
- Figure 180: Cadillac usage or awareness, by demographics, August 2013
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- Figure 181: Porsche usage or awareness, by demographics, August 2013
- Figure 182: Lexus usage or awareness, by demographics, August 2013
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- Figure 183: Mercedes-Benz usage or awareness, by demographics, August 2013
- Activities done
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- Figure 184: Activities done, August 2013
- Figure 185: BMW – Activities done, by demographics, August 2013
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- Figure 186: Cadillac – Activities done, by demographics, August 2013
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- Figure 187: Lexus – Activities done, by demographics, August 2013
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- Figure 188: Mercedes-Benz – Activities done, by demographics, August 2013
- Online discussion
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- Figure 189: Online mentions, selected luxury car brands, April 28, 2013-Oct. 27, 2013
- Figure 190: Mentions by page type, selected luxury car brands, April 28, 2013-Oct. 27, 2013
- Figure 191: Mentions by type of conversation, selected luxury car brands, April 28, 2013-Oct. 27, 2013
Appendix – Market Drivers
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- Aging US vehicle fleet provides challenges for luxury car sales growth
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- Figure 192: Average age of cars, light-trucks, and total light-vehicles, 2002-13
- Unemployment impacts luxury car sales
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- Figure 193: Unemployment and underemployment rates, 2007-13
Appendix – Trade Associations
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