“Domestic luxury carmakers Cadillac and Lincoln are attempting to reclaim their former glory. Unfortunately, neither will get very far without the help of Millennial luxury car buyers who, as it stands now, seem more inclined to purchase European luxury makes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Market Segmentation
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Buyers Considering a New, Used, or Certified Pre-owned Luxury Car at Next Purchase
Buyers Who Currently Own a Luxury Vehicle, by Luxury Brand Owned
Intent to Purchase a Luxury Car
Effective Incentives, Warranties, Rebates, and Financing Offers for Luxury Car Purchase Intenders
Most Influential Styling and Comfort Features When Considering Next Luxury Vehicle
Most Influential Audio and Technology Features When Considering Next Luxury Vehicle
Most Influential Safety Features When Considering Next Luxury Vehicle
Interest in Emerging Powertrains and Vehicle Segments When Purchasing Next Luxury Vehicle
Sources Expected to Use When Purchasing Next Luxury Vehicle
Most Important Ratings or Pricing Information When Considering Purchase of a Luxury Vehicle
Perceptions and Purchasing Behaviors among Luxury Vehicle Intenders
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Market Segment Classification
Appendix – Social Media
Appendix – Market Drivers
Appendix – Trade Associations
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How to get more Millennial buyers to consider domestic luxury vehicles?
