“Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and gratification in all aspects of their lives, including professional careers and work environment.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Key Points
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Application
The Consumer – Online and Offline Activities
The Consumer – Brand Actions that Influence Purchasing Decision
The Consumer – Attitudes toward Financial Situation and Professional Career
The Consumer – Attitudes toward Advertising of Brands, Products, and Services
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Online and Offline Activities
Appendix – Brand Actions that Influence Purchasing Decision
Appendix – Attitudes toward Financial Issues and Professional Career
Appendix – Attitudes toward Advertising and Promotion of Brands, Products, and Services
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Older male Millennials still receive financial support from their parents
