Table of Contents
Introduction
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- Definition
- Report structure
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China – Total sauces market value, 2008-18
- Companies and brands
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- Figure 2: China – Top five table and cooking sauce manufacturer value market shares, 2009-12
- The consumer
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- Figure 3: Important qualities to look for during purchase, August 2013
- Key issues
- Usage and shopping habits determined by consumer behaviour
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- Figure 4: High-frequency of sauces and seasonings consumption, August 2013
- Consumers demanding healthier products and ingredients
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- Figure 5: Important ingredients qualities looked for during purchase, August 2013
- Consumers seeking greater variety and convenience
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- Figure 6: Attitudes of consumers towards sauces and seasonings, August 2013
- Scope for manufacturers to engage more with consumers
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- Figure 7: Important brand reputation qualities looked for during purchase, August 2013
- What we think
The Market
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- Key points
- Market size and forecast
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- Figure 8: China – Total sauces market value, 2008-18
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- Figure 9: China – Total sauces market volume, 2008-18
- Market segmentation
- Total market segmentation by broad sector
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- Figure 10: China – Total sauces market volume and value breakdown, by broad sectors, 2008-13
- Table sauces – segmentation by subsector
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- Figure 11: China – Table sauces sector value breakdown, by subsectors, 2009-13
- Figure 12: China – Table sauces sector value, 2008-18
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- Figure 13: China – Table sauces market volume breakdown, by subsectors, 2009-13
- Figure 14: China – Table sauces sector volume, 2008-18
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- Figure 15: China – Table sauces sector value and volume period growth rates, by subsectors, 2009-13
- Cooking sauces sector segmentation by subsector
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- Figure 16: China – Cooking sauces sector value breakdown, by subsectors, 2008-13
- Figure 17: China – Cooking sauces sector value, 2008-18
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- Figure 18: China – Cooking sauces sector volume breakdown, by subsectors, 2008-13
- Figure 19: China – Cooking sauces sector volume, 2008-18
- Market drivers
- Strong growth in per capita spending as average incomes rise
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- Figure 20: China – Period growth in per capita urban household expenditure on condiments, by province, autonomous region and municipality, 2007-11
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- Figure 21: China – Per capita urban household expenditure on condiments, by province, autonomous region and municipality, 2007-11
- Increasing variety and experimentation with cuisine creates opportunities for new sauces and seasonings
- The eight immortal cuisines of China
- While traditional cuisine styles persist, consumers are increasingly trying new combinations and fusion foods
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- Figure 22: Types of cuisine eaten at a full service restaurant in the past 12 months, August 2012
Companies and Brands
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- Key points
- Brand share
- Table sauces
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- Figure 23: China – Top five table sauce manufacturer value market shares, 2009/12
- Figure 24: China – Leading table sauce manufacturer value market shares, 2009-12
- Figure 25: China – Leading table sauce manufacturer volume market shares, 2009-12
- Cooking sauces
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- Figure 26: China – Top five cooking sauce manufacturer value market shares, 2009-12
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- Figure 27: China – Leading cooking sauce manufacturer value market shares, 2009-12
- Figure 28: China – Leading cooking sauce manufacturer volume market shares, 2009-12
- Advertising and innovation
- Healthy ingredient product claims rank high among new launches
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- Figure 29: China – Top 10 new products claims for sauces and seasonings products, 2010-13
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- Figure 30: Important qualities consumers look for during purchase, August 2013
- Convenience and ease of use make a compelling additional selling point
- Premiumisation also a key selling point in a trade-up market
- Ethical and organic products more common
- Celebrity endorsement driving brand credibility
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- Figure 31: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
- Is the fixation with tradition stifling creativity and innovation in the market?
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- Figure 32: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by gender and age group, August 2013
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- Figure 33: China – Top five sauces and seasonings new product packaging types, 2010-13
- Could private label challenge brands in a fragmented market
- Companies
- Foshan Haitian Flavouring Food Co., Ltd.
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- Figure 34: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. sales, by major product category, 2009-11
- Figure 35: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. sales, by region, 2009-11
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- Figure 36: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. financial results, 2009-11
- Guangdong Meiweixian Flavouring Foods Co., Ltd.
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- Figure 37: Jonjee Hi-Tech Industry (Group) Share Co., Ltd. financial results, 2010-12
- Lee Kum Kee International Holdings Ltd.
- H. J. Heinz Company
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- Figure 38: H. J. Heinz Company financial results, 2010-12
- Changsha Jiajia Food Group Co., Ltd.
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- Figure 39: Changsha Jiajia Food Group Co., Ltd. financial results, by sector and region, 2011-12
The Consumer – Frequency of Sauces and Seasonings Consumption
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- Key points
- Consumer segments
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- Figure 40: Sauces and seasonings consumer segments, August 2013
- Frequency of consumption of sauces and seasonings by type
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- Figure 41: High frequency of sauces and seasonings consumption, August 2013
- High-frequency sauces and seasonings users by consumer segment
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- Figure 42: High-frequency of sauces and seasonings consumption, by consumer segment, August 2013
- Medium-frequency sauces and seasonings users by consumer segment
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- Figure 43: Medium-frequency of sauces and seasonings consumption, by consumer segment, August 2013
- Low-frequency sauces and seasonings users by consumer segment
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- Figure 44: Low-frequency of sauces and seasonings consumption, by consumer segment, August 2013
- Repertoire analysis of sauces and seasonings consumption
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- Figure 45: Repertoire of frequency of sauces and seasonings consumption, August 2013
The Consumer – Purchasing Channels
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- Key points
- Modern grocery outlets now dominate sauces and seasonings retailing
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- Figure 46: Places of sauces and seasonings purchased, August 2013
The Consumer – Qualities Sought in Sauces and Seasonings Products
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- Key points
- Reputation, health and convenience all rank highly as qualities sought by consumers
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- Figure 47: Important qualities looked for during purchase of sauces and seasonings, August 2013
- Ingredients awareness among consumer by consumer segment
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- Figure 48: Important ingredients qualities looked for during purchase, by consumer segment, August 2013
The Consumer – Sauces and Seasonings Purchasing Habits
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- Key points
- Health concerns help to shape purchasing habits
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- Figure 49: Consumer attitudes towards health and sauces and seasonings, August 2013
- Health concerns among consumers by consumer segment
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- Figure 50: Important health qualities looked for during purchase, by consumer segment, August 2013
- Product variety is important to consumers
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- Figure 51: Attitudes towards product varieties of sauces and seasonings, August 2013
- Product variety issues by consumer segment
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- Figure 52: Product variety issues that consumers agree towards sauces and seasonings, by consumer segment, August 2013
- Consumer openness to exotic sauces and seasonings
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- Figure 53: Attitudes of consumers towards exotic sauces and seasonings, August 2013
- Consumer usage habits by consumer segment
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- Figure 54: Attitudes of consumers towards exotic sauces and seasonings, by consumer segment, August 2013
- Celebrity endorsement and visibility on TV cooking programs is important
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- Figure 55: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
- Consumer segment responses to celebrity endorsement and visibility on TV cooking programs
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- Figure 56: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by consumer segment, August 2013
The Consumer – Attitudes Towards Sauces and Seasonings
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- Key points
- Health attitudes
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- Figure 57: Attitude towards health of sauces and seasonings, August 2013
- Product qualities demanded by consumer segment
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- Figure 58: Important product attribute qualities looked for during purchase, by consumer segment, August 2013
- Attitudes to flavour experimentation
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- Figure 59: Attitude towards flavours of sauces and seasonings, August 2013
- Consumers openness to flavour experimentation by consumer segment
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- Figure 60: Attitudes of consumers towards trying new sauces and seasonings, by consumer segment, August 2013
- Attitudes to manufacturers’ marketing communications
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- Figure 61: Attitude towards ingredients information and recipe ideas for sauces and seasonings, August 2013
- Ingredients information and recipe idea importance by consumer segment
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- Figure 62: Attitude towards ingredients information and recipe ideas for sauces and seasonings, by consumer segment, August 2013
Key Issue – Usage and Shopping Habits Determined by Consumer Behaviour
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- Key points
- Frequency of use of sauces and seasonings
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- Figure 63: High-frequency of sauces and seasonings consumption, August 2013
- High-frequency sauces and seasonings users by demographics
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- Figure 64: High-frequency of sauces and seasonings consumption, by monthly household income group, August 2013
- High-frequency sauces and seasonings users by location
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- Figure 65: High-frequency of sauces and seasonings consumption, by city, August 2013
- Medium-frequency use sauces and seasonings
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- Figure 66: Medium-frequency of sauces and seasonings consumption, August 2013
- Medium-frequency sauces and seasonings users by education level
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- Figure 67: Medium-frequency of sauces and seasonings consumption, by level of education, August 2013
- Low-frequency use sauces and seasonings
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- Figure 68: Low-frequency of sauces and seasonings consumption, August 2013
- Low-frequency sauces and seasonings users by education level
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- Figure 69: Low-frequency of sauces and seasonings consumption, by level of education, August 2013
- Where consumers shop for their sauces and seasonings
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- Figure 70: Places of sauces and seasonings purchased, August 2013
- Consumers sauces and seasonings shopping habits by income
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- Figure 71: Places of sauces and seasonings purchased, by monthly household income group, August 2013
- What does it mean?
Key Issue – Consumers Demanding Healthier Products and Ingredients
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- Key points
- Higher education and the presence of children raises consumer awareness about ingredients
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- Figure 72: Important ingredients qualities looked for during purchase, August 2013
- Ingredients awareness among consumer by lifestage
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- Figure 73: Important ingredients qualities looked for during purchase, by marital status and children in household, August 2013
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- Figure 74: Important ingredients qualities looked for during purchase, by monthly household income group, August 2013
- Health concerns among consumers
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- Figure 75: Important health qualities looked for during purchase, August 2013
- What companies can do to meet consumer health concerns
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- Figure 76: Important product attribute qualities looked for during purchase, August 2013
- Product qualities demanded by lifestage
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- Figure 77: Important product attribute qualities looked for during purchase, by marital status and children in household, August 2013
- Product qualities demanded by income and education level
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- Figure 78: Important product attribute qualities looked for during purchase, by level of education, August 2013
- What does it mean?
Key Issue – Consumers Seeking Greater Variety and Convenience
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- Key points
- Consumer usage habits very varied
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- Figure 79: Attitudes of consumers towards sauces and seasonings, August 2013
- Consumer usage habits by lifestage
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- Figure 80: Attitudes of consumers towards sauces and seasonings, by marital status and children in household, August 2013
- Consumer usage habits by level of income and education
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- Figure 81: Attitudes of consumers towards sauces and seasonings, by monthly household income group, August 2013
- Consumers open to trying new things
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- Figure 82: Attitudes of consumers towards trying new sauces and seasonings, August 2013
- Consumers openness to trying new things by lifestage
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- Figure 83: Attitudes of consumers towards trying new sauces and seasonings, by gender and income group, August 2013
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- Figure 84: Attitudes of consumers towards trying new sauces and seasonings, by marital status and children in household, August 2013
- Opportunities for different pack sizing
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- Figure 85: Attitudes of consumers towards packaging of sauces and seasonings, August 2013
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- Figure 86: China – Top five sauces and seasonings new product packaging types, 2010-13
- Opportunities for different pack sizing by consumer segment
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- Figure 87: Attitudes of consumers towards packaging of sauces and seasonings, by consumer segment, August 2013
- Opportunities for different pack sizing by income group
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- Figure 88: Attitudes of consumers towards packaging of sauces and seasonings, by monthly household income group, August 2013
- What does it mean?
Key Issue – Scope For Manufacturers to Engage More With Consumers
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- Key points
- Brand reputation versus recommendation and special offers
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- Figure 89: Important brand reputation qualities looked for during purchase, August 2013
- Brand reputation importance by consumer segment
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- Figure 90: Important brand reputation qualities looked for during purchase, by consumer segment, August 2013
- Brand reputation importance by lifestage
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- Figure 91: Important brand reputation qualities looked for during purchase, by gender and age group, August 2013
- Brand reputation importance by income level
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- Figure 92: Important brand reputation qualities looked for during purchase, by monthly household income and level of education, August 2013
- Brand reputation importance by location
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- Figure 93: Important brand reputation qualities looked for during purchase, by city tier, August 2013
- Celebrity endorsement and TV cooking program visibility
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- Figure 94: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
- Celebrity endorsement and TV cooking program visibility importance by lifestage
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- Figure 95: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by gender and age group, August 2013
- Celebrity endorsement and TV cooking program visibility importance by income and education level
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- Figure 96: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by monthly household income group, August 2013
- Consumers looking for more ingredients information and recipes
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- Figure 97: Attitude towards ingredients information and recipe ideas for sauces and seasonings, August 2013
- Ingredients information and recipe idea importance by income and education level
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- Figure 98: Attitude towards ingredients information and recipe ideas for sauces and seasonings, by monthly household income group, August 2013
- What does it mean?
Appendix – Market Size
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- Figure 99: China – Total volume and value sauces historical and forecast markets by sectors, 2008-18
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Appendix – Frequency of Sauces and Seasonings Consumption
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- Figure 100: Frequency of sauces and seasonings consumption, August 2013
- Figure 101: Frequency of sauces and seasonings consumption, August 2013 (continued)
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- Figure 102: Frequency of soy sauce, by demographics, August 2013
- Figure 103: Frequency of soy sauce, by demographics, August 2013(continued)
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- Figure 104: Frequency of MSG, by demographics, August 2013
- Figure 105: Frequency of MSG, by demographics, August 2013 (continued)
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- Figure 106: Frequency of dry seasoning powder for flavour enhancement, by demographics, August 2013
- Figure 107: Frequency of dry seasoning powder for flavour enhancement, by demographics, August 2013 (continued)
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- Figure 108: Frequency of oyster sauce, by demographics, August 2013
- Figure 109: Frequency of oyster sauce, by demographics, August 2013 (continued)
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- Figure 110: Frequency of ketchup/tomato sauces, by demographics, August 2013
- Figure 111: Frequency of ketchup/tomato sauces, by demographics, August 2013 (continued)
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- Figure 112: Frequency of salad dressings, by demographics, August 2013
- Figure 113: Frequency of salad dressings, by demographics, August 2013 (continued)
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- Figure 114: Frequency of general seasoning paste, by demographics, August 2013
- Figure 115: Frequency of general seasoning paste, by demographics, August 2013 (continued)
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- Figure 116: Frequency of specific dish paste excluding steamboat-soup paste, by demographics, August 2013
- Figure 117: Frequency of specific dish paste excluding steamboat-soup paste, by demographics, August 2013 (continued)
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- Figure 118: Frequency of traditional chilli sauce, by demographics, August 2013
- Figure 119: Frequency of traditional chilli sauce, by demographics, August 2013 (continued)
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- Figure 120: Frequency of powdered/dried herbs and spices, by demographics, August 2013
- Figure 121: Frequency of powdered/dried herbs and spices, by demographics, August 2013 (continued)
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- Figure 122: Frequency of soup sauces, by demographics, August 2013
- Figure 123: Frequency of soup sauces, by demographics, August 2013 (continued)
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- Figure 124: Frequency of steamboat-soup paste, by demographics, August 2013
- Figure 125: Frequency of steamboat-soup paste, by demographics, August 2013 (continued)
- Repertoire analysis
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- Figure 126: Repertoire of frequency of sauces and seasonings consumption, August 2013
- Figure 127: Repertoire frequency of sauces and seasonings consumption, by demographics, August 2013
- Figure 128: Agree towards sauces and seasonings, by repertoire of frequency of sauces and seasonings consumption, August 2013
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- Figure 129: Attitude towards sauces and seasonings, by repertoire of frequency of sauces and seasonings consumption, August 2013
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Appendix – Places of Sauces and Seasonings Purchased in the Past Six Months
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- Figure 130: Places of sauces and seasonings purchased, August 2013
- Figure 131: Most popular places of sauces and seasonings purchased, by demographics, August 2013
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- Figure 132: Next most popular places of sauces and seasonings purchased, by demographics, August 2013
- Figure 133: Other places of sauces and seasonings purchased, by demographics, August 2013
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- Figure 134: Repertoire of places of sauces and seasonings purchased, August 2013
- Figure 135: Repertoire of places of sauces and seasonings purchased, by demographics, August 2013
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Appendix – Important Qualities to Looked For During Purchase
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- Figure 136: Important qualities to look for during purchase, August 2013
- Figure 137: Most important qualities to look for during purchase, by demographics, August 2013
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- Figure 138: Next most important qualities to look for during purchase, by demographics, August 2013
- Figure 139: Other important qualities to look for during purchase, by demographics, August 2013
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- Figure 140: Frequency of sauces and seasonings consumption, by most important qualities to look for during purchase, August 2013
- Figure 141: Frequency of sauces and seasonings consumption, by next most important qualities to look for during purchase, August 2013
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- Figure 142: Frequency of sauces and seasonings consumption, by other important qualities to look for during purchase, August 2013
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Appendix – Statements Agreed Towards Sauces and Seasonings
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- Figure 143: Agree towards sauces and seasonings, August 2013
- Figure 144: Agree towards sauces and seasonings – Health concerns, by demographics, August 2013
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- Figure 145: Agree towards sauces and seasonings – Convenience, by demographics, August 2013
- Figure 146: Agree towards sauces and seasonings – Usage sophistication, by demographics, August 2013
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- Figure 147: Agree towards sauces and seasonings – Marketing communication, by demographics, August 2013
- Figure 148: Agree towards sauces and seasonings, by frequency of soy sauce, August 2013
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- Figure 149: Agree towards sauces and seasonings, by frequency of soy sauce, August 2013 (continued)
- Figure 150: Agree towards sauces and seasonings, by frequency of MSG, August 2013
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- Figure 151: Agree towards sauces and seasonings, by frequency of MSG, August 2013 (continued)
- Figure 152: Agree towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013
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- Figure 153: Agree towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013 (continued)
- Figure 154: Agree towards sauces and seasonings, by frequency of oyster sauce, August 2013
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- Figure 155: Agree towards sauces and seasonings, by frequency of oyster sauce, August 2013 (continued)
- Figure 156: Agree towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013
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- Figure 157: Agree towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013 (continued)
- Figure 158: Agree towards sauces and seasonings, by frequency of salad dressings, August 2013
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- Figure 159: Agree towards sauces and seasonings, by frequency of salad dressings, August 2013 (continued)
- Figure 160: Agree towards sauces and seasonings, by frequency of general seasoning paste, August 2013
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- Figure 161: Agree towards sauces and seasonings, by frequency of general seasoning paste, August 2013 (continued)
- Figure 162: Agree towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013
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- Figure 163: Agree towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013 (continued)
- Figure 164: Agree towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013
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- Figure 165: Agree towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013 (continued)
- Figure 166: Agree towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013
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- Figure 167: Agree towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013 (continued)
- Figure 168: Agree towards sauces and seasonings, by frequency of soup sauces, August 2013
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- Figure 169: Agree towards sauces and seasonings, by frequency of soup sauces, August 2013 (continued)
- Figure 170: Agree towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013
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- Figure 171: Agree towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013 (continued)
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Appendix – Attitudes Towards Sauces and Seasonings
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- Figure 172: Attitude towards sauces and seasonings, August 2013
- Figure 173: Agreement with the statement ‘It is worth paying more for branded sauces/seasonings’, by demographics, August 2013
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- Figure 174: Agreement with the statement ‘Manufactures should provide more information on how they produce their sauces/seasonings’, by demographics, August 2013
- Figure 175: Agreement with the statement ‘The harmful ingredients contained in packaged sauces/seasonings is worrying’, by demographics, August 2013
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- Figure 176: Agreement with the statement ‘Cooking international cuisine is the trend now’, by demographics, August 2013
- Figure 177: Agreement with the statement ‘I would like to see more variety of exotic ready-made sauces/seasonings’, by demographics, August 2013
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- Figure 178: Agreement with the statement ‘The taste of the ready-made/packaged dish sauces is just as good as home-made sauces’, by demographics, August 2013
- Figure 179: Agreement with the statement ‘I like trying new flavours of sauces/seasonings’, by demographics, August 2013
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- Figure 180: Agreement with the statement ‘Sauces/seasonings recommended by chefs are more trustworthy’, by demographics, August 2013
- Figure 181: Agreement with the statement ‘Sauces/seasonings brands that are involved in TV cooking programs are reliable’, by demographics, August 2013
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- Figure 182: Agreement with the statement ‘I would like to see food services outlets displaying their sauces/seasonings information ingredients to customers’, by demographics, August 2013
- Figure 183: Agreement with the statement ‘I would be interested in brands of sauces/seasonings that provide recipes’, by demographics, August 2013
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- Figure 184: Attitude towards sauces and seasonings, by frequency of soy sauce, August 2013
- Figure 185: Attitude towards sauces and seasonings, by frequency of soy sauce, August 2013 (continued)
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- Figure 186: Attitude towards sauces and seasonings, by frequency of MSG, August 2013
- Figure 187: Attitude towards sauces and seasonings, by frequency of MSG, August 2013 (continued)
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- Figure 188: Attitude towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013
- Figure 189: Attitude towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013 (continued)
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- Figure 190: Attitude towards sauces and seasonings, by frequency of oyster sauce, August 2013
- Figure 191: Attitude towards sauces and seasonings, by frequency of oyster sauce, August 2013 (continued)
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- Figure 192: Attitude towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013
- Figure 193: Attitude towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013 (continued)
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- Figure 194: Attitude towards sauces and seasonings, by frequency of salad dressings, August 2013
- Figure 195: Attitude towards sauces and seasonings, by frequency of salad dressings, August 2013 (continued)
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- Figure 196: Attitude towards sauces and seasonings, by frequency of general seasoning paste, August 2013
- Figure 197: Attitude towards sauces and seasonings, by frequency of general seasoning paste, August 2013 (continued)
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- Figure 198: Attitude towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013
- Figure 199: Attitude towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013 (continued)
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- Figure 200: Attitude towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013
- Figure 201: Attitude towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013 (continued)
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- Figure 202: Attitude towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013
- Figure 203: Attitude towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013 (continued)
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- Figure 204: Attitude towards sauces and seasonings, by frequency of soup sauces, August 2013
- Figure 205: Attitude towards sauces and seasonings, by frequency of soup sauces, August 2013 (continued)
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- Figure 206: Attitude towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013
- Figure 207: Attitude towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013 (continued)
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Appendix – Further Analysis
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- Figure 208: Target groups, August 2013
- Figure 209: Target groups, by demographics, August 2013
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- Figure 210: Frequency of sauces and seasonings consumption, by target groups, August 2013
- Figure 211: Places of sauces and seasonings purchased, by target groups, August 2013
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- Figure 212: Important qualities to look for during purchase, by target groups, August 2013
- Figure 213: Agree towards sauces and seasonings, by target groups, August 2013
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- Figure 214: Attitude towards sauces and seasonings, by target groups, August 2013
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