“In order to differentiate themselves, brands need to meet key basic criteria, especially providing healthy and safe products. To meet consumer demands for safety assurance, companies need to provide as much information as they can about ingredients and manufacturing safety and healthiness. There are also opportunities for manufacturers of sauces and seasonings to provide a wider variety of pack sizes. This can also help to differentiate brands amid so many ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Sauces and Seasonings Consumption
The Consumer – Purchasing Channels
The Consumer – Qualities Sought in Sauces and Seasonings Products
The Consumer – Sauces and Seasonings Purchasing Habits
The Consumer – Attitudes Towards Sauces and Seasonings
Key Issue – Usage and Shopping Habits Determined by Consumer Behaviour
Key Issue – Consumers Demanding Healthier Products and Ingredients
Key Issue – Consumers Seeking Greater Variety and Convenience
Key Issue – Scope For Manufacturers to Engage More With Consumers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Frequency of Sauces and Seasonings Consumption
Appendix – Places of Sauces and Seasonings Purchased in the Past Six Months
Appendix – Important Qualities to Looked For During Purchase
Appendix – Statements Agreed Towards Sauces and Seasonings
Appendix – Attitudes Towards Sauces and Seasonings
Appendix – Further Analysis
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What is the current state of the sauces and seasonings market in China and what are the trends, drivers of and barriers to growth?
