In light of increased competition on the high street and from other markets competing for the leisure pound, there has been a great deal of acquisitive activity in the nightclub sector, while many of the leading companies have been put into administrative receivership. In order to distinguish themselves in a crowded market place, operators are choosing refurbishment and re-branding, with a renewed focus on the quality of the offer. In addition to this, a raft of new legislation is looming that should have a great deal of impact on the nightclub industry, including the introduction of door supervisor licences, the Licensing Act 2003, changes to the Use Classes Order and possible smoking restrictions, as well as the introduction of the Alcohol Harm Reduction Strategy for England.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.