Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
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- Luxury, intimate and exclusive
- Centralising resources
A Summary of Key Report Findings
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- A young crowd
- The high street’s saturated
- All change
- A slight market increase for 2004
- Promotion, promotion, promotion
- It’s good to talk
- Laws and new orders
Market Factors
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- Age the primary demographic indicator
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- Figure 1: Population trends, by age, 1999-2009
- Student numbers
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- Figure 2: Further and higher education student numbers in the UK, by mode of attendance, in the academic Years 1998/99 to 2002/03.
- Student debt
- Door supervisors
- Changes in licensing laws
- Saturation on the high street…
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- Figure 3: On-licensed premises in England and Wales, 1991 to 2004*
- …and the scourge of binge drinkers
Market Size and Trends
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- Number of venues
- Market value
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- Figure 4: The UK nightclub market, 1999-2004
- Admission trends
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- Figure 5: Nightclub visitor and admission trends, 1999-2004
The Supply Structure
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- The leading lights
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- Figure 6: Leading multiple nightclub operators, November 2004
- Luminar Leisure
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- Figure 7: Luminar dancing division rebranding strategy, May 2004
- Urbium
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- Figure 8: Urbium club venues, November 2004
- Po Na Na/Barvest Ltd
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- Figure 9: Barvest club venues, November 2004
- The Nightclub Company
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- Figure 10: The Nightclub Company club venues, November 2004
- Nexum
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- Figure 11: Nexum Leisure Nightclub venues, November 2004
- Other company news
Advertising and Promotion
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- New technology
The Consumer
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- Nightclubs
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- Figure 12: Frequency of visiting nightclubs, 1998-2004
- Who visits nightclubs?
- Late night bars
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- Figure 13: Frequency of visiting late night bars, September 2004
- Who visits late night bars?
- Nightclubs versus late night bars
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- Figure 14: Frequency of visiting late night bars by visitors of nightclubs, September 2004
- Late night bars versus nightclubs
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- Figure 15: Frequency of visiting nightclubs by visitors of late night bars, September 2004
The Consumer – Nightclub/Late Night Bar Visitors: Detailed Demographics
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- Nightclubs
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- Figure 16: Frequency of visiting nightclubs, by gender, age and socio-economic group, September 2004
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- Figure 17: Frequency of visiting nightclubs, by region and ACORN group, September 2004
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- Figure 18: Frequency of visiting nightclubs, by marital status and detailed lifestage, September 2004
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- Figure 19: Frequency of visiting nightclubs, by media, weekly Internet and supermarket usage and commercial TV viewing, September 2004
- Late night bars
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- Figure 20: Frequency of visiting late night bars, by gender, age and socio-economic group, September 2004
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- Figure 21: Frequency of visiting late night bars, by region and ACORN group, September 2004
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- Figure 22: Frequency of visiting late night bars, by marital status and detailed lifestage, September 2004
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- Figure 23: Frequency of visiting late night bars, by media, weekly Internet and supermarket usage and commercial TV viewing, September 2004
Consumer Attitudes and Targeting Opportunities
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- Top priorities for a late night out
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- Figure 24: Important aspects when visiting nightclubs and late night bars, September 2004
- Priorities for nightclub visitors
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- Figure 25: Important aspects when visiting nightclubs and late night bars, by frequency of visiting nightclubs, September 2004
- Priorities for late night bar visitors
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- Figure 26: Important aspects when visiting nightclubs and late night bars, by frequency of visiting late night bars, September 2004
- Number of priorities given
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- Figure 27: Repertoire of important aspects when visiting nightclubs and late night bars, by frequency of visiting nightclubs and late night bars, September 2004
- Targeting Opportunities
- Socialisers (40% of the sample or 19.5 million adults aged 18+)
- Dance Enthusiasts (26% of the sample or 26.7 million adults aged 18+)
- Live Entertainment Spectators (20% of the sample or 9.8 million adults aged 18+)
- Late Night Drinkers (14% of the sample or 6.8 million adults aged 18+))
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- Figure 28: Nightclub and late night bar target groups, by gender, age and socio-economic group, September 2004
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- Figure 29: Nightclub and late night bar target groups, by marital status, detailed lifestage groups and ACORN categories, September 2004
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- Figure 30: Nightclub and late night bar target groups, by media, weekly Internet and supermarket usage and TV viewing, September 2004
- Frequency of visiting nightclubs by target groups
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- Figure 31: Nightclub and late night bar target groups, by frequency of visiting nightclubs, September 2004
- Frequency of visiting late night bars by target groups
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- Figure 32: Nightclub and late night bar target groups, by frequency of visiting late night bars, September 2004
- Number of important aspects by target groups
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- Figure 33: Repertoire of important aspects when visiting nightclubs and late night bars by target groups, September 2004
- Correlation between important aspects of a night out
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- Figure 34: Correlation between important aspects when visiting nightclubs and late night bars, September 2004
The Consumer – Attitudes and Targeting Opportunities: Detailed Demographics
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- Most important aspects when visiting nightclubs and late night bars
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- Figure 35: Most important aspects when visiting nightclubs and late night bars, by gender, age and socio-economic group, September 2004
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- Figure 36: Most important aspects when visiting nightclubs and late night bars, by marital status, detailed lifestage groups and ACORN categories, September 2004
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- Figure 37: Most important aspects when visiting nightclubs and late night bars, by media, weekly Internet and supermarket usage and commercial TV viewing, September 2004
- Other important aspects when visiting nightclubs and late night bars
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- Figure 38: Other important aspects when visiting nightclubs and late night bars, by gender, age and socio-economic group, September 2004
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- Figure 39: Other important aspects when visiting nightclubs and late night bars, by marital status, detailed lifestage groups and ACORN categories, September 2004
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- Figure 40: Other important aspects when visiting nightclubs and late night bars, by media, weekly Internet and supermarket usage and commercial TV viewing, September 2004
- Number of important aspects when visiting nightclubs or late night bars
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- Figure 41: Number of important aspects when visiting nightclubs and late night bars, by gender, age and socio-economic group, September 2004
- Figure 42: Number of important aspects when visiting nightclubs and late night bars, by detailed lifestage groups and ACORN categories, September 2004
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- Figure 43: Number of important aspects when visiting nightclubs and late night bars, by media, weekly Internet and supermarket usage and commercial TV viewing, September 2004
The Future
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- Licensing Act 2003
- Change in planning policy
- AHRSE
- Smoking uncertainty
- New technology
- Safety
Forecast
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- Nightclubs decline to level-off
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- Figure 44: Forecast of the nightclubs market, 2004-09
- Figure 45: Nightclub visitor and admission forecasts, 2004-09
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- Figure 46: Forecast of the market for nightclubs, by value and admissions, 2004-09
- Targeting the future consumer
- Factors incorporated in the forecast
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