This report analyses the future prospects for the roadside catering market and in particular what the ‘Motorway Service Area’ - MSA and roadside outlets are doing and can do to secure profitability.

Key brands which dominate the market and major operating rivals are discussed, along with the increasing trend towards an introduction of branded food outlets at motorway services.

The report consists of a consumer section, which looks at motivations for using roadside catering facilities and MSAs, in addition to highlighting possible opportunities to increase dwell time and

expenditure. Mintel examines the general trends for rest and refuelling whilst travelling and observes the impact that this has on the current supply of MSAs and roadside services. It also gives an indication of the factors that are likely to affect the future of the market.

Mintel has also conducted exclusive research looking at how consumers view the importance of quality and value of the food offered in the roadside outlets.

How will the roadside catering market improve its revenues? Find out with Mintel.