This report explores the themed hotels and holidays sector of the UK tourism industry. While themed hotels reflect different cultures, sports, music and fashions in their design of rooms, staff, products and services, themed holidays consist of packaged trips that may include transport and accommodation combined with organised activities.

Despite the market’s limited penetration, a large population can be targeted as potential consumers. The small themed hotel and holiday niche has tremendous room for growth, and investment in this market is constantly rising.

Recent trends show that tour operators increasingly offer themed and special interest holidays, along with holiday centres that advertise themed breaks to consumers.

Since families particularly favour themed holidays and hotels, many breaks cater to this market. Mintel provides expert analysis on target socio-economic and demographic groups that show the greatest interest in breaks.

Factors such as consumer confidence in the economy, population changes, holiday expenditures, and consumer attitude affect the growth of themed breaks. Marketers that appeal to key markets will experience the most success.

What is the future for the themed hotels and holidays market?