Table of Contents
Introduction
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- Definitions
- Terms
Executive Summary
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- The market
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- Figure 1: Retail value sales of cheese, Brazil, 2008-13
- Forecast
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- Figure 2: Retail value sales of cheese in Brazil, 2008-18
- Figure 3: Per capita consumption of cheese in Brazil and in selected countries, 2008-13
- Companies
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- Figure 4: Leading manufacturers in the cheese category, Brazil, sales volume, 2012
- The consumer
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- Figure 5: Consumption of cheese, by type of cheese, January 2013
- The issues
- Consumption of cheese is extensive
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- Figure 6: Consumption of cheese, by type, January 2013
- Promoting consumption of cheese at meals could diversify consumption occasions
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- Figure 7: Agreement with the statement “I usually incorporate cheese into my dishes and recipes”, by socioeconomic group, January 2013
- Health innovations could use existing cheese attributes
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- Figure 8: Agreement with statement “Eating cheese is good for the health”, by socioeconomic group, January 2013
- What we think
The Market
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- Key points
- Cheese sales on track to reach a million tonnes
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- Figure 9: Total volume sales of cheese in Brazil, 2008-13
- Figure 10: Per capita consumption of cheese in Brazil and in selected countries, 2008-13
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- Figure 11: Volume sales of cheese in Brazil, by channel, 2008-13
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- Figure 12: Number of stores in the foodservice segment of Brazil, coffee shops, restaurants and fast foods, 2008-13
- Figure 13: Value sales of cheese in Brazil and average price per kg, retail only, 2008-13
Companies
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- Key points
- The cheese market in Brazil is highly fragmented
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- Figure 14: Leading companies’ market share in retail sales of cheese in Brazil, by volume, 2012
The Consumer
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- Key points
- Consumption
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- Figure 15: Consumption of cheese, by type of cheese, January 2013
- Purchasing channels
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- Figure 16: Place where cheese is bought, January 2013
- Cheese buying behavior
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- Figure 17: Cheese buying behavior, January 2013
- Attitudes toward eating cheese
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- Figure 18: Attitudes toward eating cheese, January 2013
Consumption of Cheese is Extensive, but Opportunities Exist for Specialty Cheeses
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- Key points
- Cheese is widely consumed, except special types
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- Figure 19: Consumption of cheese, by cheese type, January 2013
- Figure 20: Agreement with the statement “I have been eating more specialty cheese than a year ago”, January 2013
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- Figure 21: Agreement with the statement “would buy more specialty cheese if it was less expensive”, January 2013
- Usage of specialty cheese can potentially be boosted through wider coverage across sales channels
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- Figure 22: Outlets used to purchase cheese, January 2013
- Figure 23: Sales channels used to buy any cheese by consumers who have bought specialty cheese and Camembert or Brie, January 2013
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- Figure 24: Agreement with the statement “I usually eat cheese with bread/toast”, January 2013
- Figure 25: Agreement with the statement “I usually have my cheese with bread/toast,” by places where cheese is bought, January 2013
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- Figure 26: Agreement with the statement “I prefer to buy cheese ready-sliced”, January 2013
- Consumers must be made aware of specialty cheeses for them to become more popular
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- Figure 27: Non-users and those unaware of the cheese type, by type of cheese, January 2013
- Figure 28: Consumers who are not aware of some types of cheese, by type of cheese and socioeconomic group
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- Figure 29: Agreement with the statement “Cheese brands' advertisements influence my choices”, January 2013
- What it means
Promoting Consumption of Cheese at Meals Could Diversify Consumption Occasions
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- Key points
- The foodservice sector can serve as inspiration for ways to use cheese at home
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- Figure 30: Agreement with the statement “I normally have my cheese with bread/toast”, by region, January 2013
- Encouraging consumption of cheese in cooking can increase frequency of use
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- Figure 31: Agreement with the statement “I usually include cheese in my meals and recipes”, January 2013
- Figure 32: Types of cheese consumed by consumers who agree with the statement “I usually eat cheese with bread/toast”, by type of cheese consumed, January 2013
- What it means
Innovation in Cheese Could be Driven by Links to Health
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- Key points
- Two fifths of Brazilian cheese users consider cheese to be healthy
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- Figure 33: Agreement with the statement “Eating cheese is good for the health”, January 2013
- Innovations in health must not affect indulgent appeal
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- Figure 34: Agreement with the statement “I prefer to enjoy life rather than being constantly worried about my health”, June 2012
- Figure 35: Agreement with the statement “I am not prepared to change my lifestyle to be healthy”, June 2012
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- Figure 36: Usage of low-fat cheese, January 2013
- Figure 37: New product launches in the cheese market in Brazil, 2008-12
- The variety of cheese snacks could be expanded
- What it means
Appendix – The Market
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- Figure 38: Retail value sales of cheese in Brazil, 2008-18
- Figure 39: Forecast of value retail sales revenues in the cheese category in Brazil, 2013-18
- Figure 40: Retail volume sales of cheese in Brazil, 2008-18
- Figure 41: Forecast of retail volume sales of cheese in Brazil, 2013-18
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- Figure 42: Sales of cheese in HoReCa channels and supplies to industry, in Brazil, 2008-18
- Figure 43: Forecast of volume sales of cheese in HoReCa channels and supplies to industry, 2013-18
- Figure 44: Leading companies’ market shares in retail sales of cheese in Brazil, 2012
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Appendix – Frequency of Eating Cheese
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- Figure 45: Frequency of eating cheese, January 2013
- Figure 46: Frequency of eating cheese, January 2013 (continued)
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- Figure 47: Frequency of eating mozzarella cheese, by demographics, January 2013
- Figure 48: Frequency of eating mozzarella cheese, by demographics, January 2013 (continued)
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- Figure 49: Frequency of eating colby cheese (“Prato”), by demographics, January 2013
- Figure 50: Frequency of eating colby cheese (“Prato”), by demographics, January 2013 (continued)
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- Figure 51: Frequency of eating Cheddar cheese, by demographics, January 2013
- Figure 52: Frequency of eating Cheddar cheese, by demographics, January 2013 (continued)
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- Figure 53: Frequency of eating provolone cheese, by demographics, January 2013
- Figure 54: Frequency of eating provolone cheese, by demographics, January 2013 (continued)
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- Figure 55: Frequency of eating Parmesan cheese, by demographics, January 2013
- Figure 56: Frequency of eating Parmesan cheese, by demographics, January 2013(continued)
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- Figure 57: Frequency of eating white cheese, by demographics, January 2013
- Figure 58: Frequency of eating white cheese, by demographics, January 2013 (continued)
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- Figure 59: Frequency of eating ricotta cheese, by demographics, January 2013
- Figure 60: Frequency of eating ricotta cheese, by demographics, January 2013 (continued)
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- Figure 61: Frequency of eating Camembert or Brie cheese, by demographics, January 2013
- Figure 62: Frequency of eating Camembert or Brie cheese, by demographics, January 2013 (continued)
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- Figure 63: Frequency of eating cream cheese, by demographics, January 2013
- Figure 64: Frequency of eating cream cheese, by demographics, January 2013 (continued)
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- Figure 65: Frequency of eating other specialty cheese, by demographics, January 2013
- Figure 66: Frequency of eating other specialty cheese, by demographics, January 2013 (continued)
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- Figure 67: Frequency of eating coalho cheese, by demographics, January 2013
- Figure 68: Frequency of eating coalho cheese, by demographics, January 2013 (continued)
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- Figure 69: Frequency of eating Requeijão (local cream cheese), by demographics, January 2013
- Figure 70: Frequency of eating Requeijão (local cream cheese), by demographics, January 2013 (continued)
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- Figure 71: Frequency of eating cheese, by most popular behaviors regarding cheese, January 2013
- Figure 72: Frequency of eating cheese, by next most popular behaviors regarding cheese, January 2013
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- Figure 73: Frequency of eating cheese, by place where cheese is bought, January 2013
- Figure 74: Frequency of eating cheese, by most popular behaviors when buying cheese, January 2013
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- Figure 75: Frequency of eating cheese, by next most popular behaviors when buying cheese, January 2013
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Appendix – Buying Behavior Related to Cheese
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- Figure 76: Buying behavior related to cheese, January 2013
- Figure 77: Most popular buying behavior related to buying cheese, by demographics, January 2013
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- Figure 78: Next most popular buying behavior regarding buying cheese, by demographics, January 2013
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Appendix – Purchase Channels of Cheese
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- Figure 79: Outlets where cheese is bought, January 2013
- Figure 80: Outlets where cheese is bought, by demographics, January 2013
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- Figure 81: Outlets where cheese is bought, by most popular behaviors regarding eating cheese, January 2013
- Figure 82: Outlets where cheese is bought, by next most popular behaviors regarding eating cheese, January 2013
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- Figure 83: Outlets where cheese is bought, by most popular behaviors when buying cheese, January 2013
- Figure 84: Outlets where cheese is bought, by next most popular behaviors when buying cheese, January 2013
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Appendix – Attitudes toward Cheese Consumption
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- Figure 85: Attitude toward cheese consumption, January 2013
- Figure 86: Most popular attitude toward cheese consumption, by demographics, January 2013
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- Figure 87: Next most popular behaviors when eating cheese, by demographics, January 2013
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