“The cheese category in Brazil enjoys high penetration. However, this is mainly more traditional types of cheese, such as mozzarella. In addition to price this difference in consumption is due to the lack of awareness among consumers of special types of cheese; however, this situation can be overturned with tasting strategies at points of sale.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Consumption of Cheese is Extensive, but Opportunities Exist for Specialty Cheeses
Promoting Consumption of Cheese at Meals Could Diversify Consumption Occasions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies
Innovation in Cheese Could be Driven by Links to Health
Data
Data
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Appendix – The Market
Appendix – Frequency of Eating Cheese
Appendix – Buying Behavior Related to Cheese
Appendix – Purchase Channels of Cheese
Appendix – Attitudes toward Cheese Consumption
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How can the cheese category increase demand for special types of cheese?
