“Retailers need to ensure there is enough in-store marketing to recruit new shoppers day in, day out. Cross-category brand extensions and creating limited edition ranges can leverage consumers’ ’infidelity‘ behaviour and capitalise on shoppers’ desire for newness and excitement.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Application
Market Drivers
Market Size and Forecast
Segment Performance and Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Consumer Buying Frequency
The Consumer – Consumer Buying Channels
The Consumer – Soap and Shower Product Purchasing Factors
The Consumer – Bath Product Purchasing Factors
The Consumer – General Usage
The Consumer – Future Opportunities for Soap, Bath and Shower Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Buying Frequency
Appendix – Buying Channels
Appendix – Purchasing Factors towards Shower Products
Appendix – Purchasing Factors towards Bath Products
Appendix – General Usage
Appendix – Usage Prediction
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How can brands leverage consumers’ repertoire behaviour?
