“The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower gel. The growing sophistication in consumer usage regimes including applying products that complement each other and using products with different fragrances for different times of the day opens new opportunities for brands to meet the demand of increasingly sophisticated ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Sales Channel Increasingly Shifting Online
Growing Segmentation of Market by Age and Gender
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Different Usages and Preferences Offer Growth Potential
Consumer Engagement Helps Drive Category
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Share
Appendix – Frequency of Using Soap, Bath and Shower Products
Appendix – Brands of Soap, Bath and Shower Products Used in the Past Six Months
Appendix – Repertoire Analysis
Appendix – Brands of Soap, Bath and Shower Products Used Most Often in the Past Six Months
Appendix – Channel of Purchase of Soap, Bath and Shower Products in the Last 12 Months
Appendix – Repertoire Analysis
Appendix – Important Factors Considered When Buying Soap, Bath and Shower Products
Appendix – Properties Looked For When Buying Shower/Bath Products
Appendix – Properties Looked For When Buying Liquid/Bar Soap and Hand Sanitiser Products
Appendix – Opinions on Soap, Bath and Shower Products
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What do consumers look for in SBS products and what are the key trends in product launches?
